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Blogs about: Internet Audience Measurement

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One Billion Users Now!

dushyantverma wrote 9 months ago: An encouraging trend, which I noted on eMarketer article; these are the actual quotes from the artic … more →

Tags: Internet Industry, India Online Industry, internet growth, internet users, India Internet Industry Projections, India Online Population, internet usage in US, internet usage in china, world internet population

And The Award For The Most Intrusive Ad Format Goes To...1 comment

dushyantverma wrote 9 months ago: In the times of Oscar Fever, I wanted to talk about an entity, which is equally exciting and I got t … more →

Tags: Digital Marketing, Internet Industry, Brand, traditional media & marketing, Others, Brand and ad formats, dynamic logic, intrusive ads, Irritating Ads

Nielsen Audience Measurement

dushyantverma wrote 9 months ago: Finally, Nielsen is here. And we have another choice of getting the audience data in addition to com … more →

Tags: Digital Marketing, Internet Industry, iamai, nielsen netrating, nielsen online audience measurement, comScore in India, Digital Audience measurement

FICCI-PricewaterhouseCoopers Entertainment and Media Report1 comment

dushyantverma wrote 1 year ago: The reports has good news for folks Media Sales&Marketing. More than anything, it gives a genera … more →

Tags: Digital Marketing, Media buying, Internet Industry, Advertising Industry, PricewaterhouseCoopers, India Internet Industry Projections, India Entertainment And Media Study, India TV Industry, India Print Industry Size

Every Click Counts...

dushyantverma wrote 1 year ago: The other day I read one good Mediapost article on Metrics. You won’t be surprised that there … more →

Tags: Web Analytics, Media buying, Search Engines, Viral marketing, makemytrip.com, HLL, Good Internet websites, Internet Measurement Metrics, Buzz Metrics

comScore and Audience Measurement1 comment

dushyantverma wrote 1 year ago: One of the most frequently asked question in the net space is what is size the internet universe and … more →

Tags: Internet Industry, iamai, Neilsen Netrating, Comscore, Hitwise, audience measurement, Cross media measurement, audience duplication, Panel Survey

The Nielsen Global Online Survey1 comment

dushyantverma wrote 1 year ago: I was generally surfing for articles on general trends and direction on eCommerce and how is it shap … more →

Tags: Internet Industry, e-commerce, Nielsen Global Ecommerce Report, makemytrip.com, yatra, iamai, India Online Industry, online subscription industry, online classified industry

Internet- A Sales Channel or a Branding Medium?1 comment

dushyantverma wrote 1 year ago: A food for thought, it didn’t strike me even when Google was making a presentation on Branding … more →

Tags: Affiliate Marketing, eMail Marketing, e-commerce, SEM, Internet Marketing, ROI Marketing, Google, Brands, David Aaker


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