trying to try to know something about multichannel for tonight. Tight. This is going to be excited, the meetings held today between Jcp and 3 suisses went great. Seems these companies are facing the same issue : the decline of their catalogue business.
What else : the net has overpassed the catalog for JCP! Even with not including the sales made online by the sales associate!. Internet&multichannel is really becoming an issue for those companies. In which channel to invest? how to measure channel results? What to do with the big book?….
Will try to post more soon…