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Text-2-Community: Great tool in Emergency situations

Despite the appeal of other forms of communication, text messaging is still the most popular choice for mobile users. But why is text marketing the best option for a mobile marketing campaign? 389 more words


SMS, Sweepstakes and the Future

After successfully dominating social communications during the 90s and 00s, text messaging is flourishing as a commercial channel. The open-and-read rate of SMS at 98% – and that’s within a few minutes of the message being received. 205 more words

Text Messaging