Blogs about: Issues In Media Relations
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Are Marketers Turning Social Media into Junk Mail 2.0?
Are you That Guy? The collective here was wondering about this the other day. We get a lot of mail… call it direct mail, call it junk mail, it doesn’t matter. Most of it gets recycled right of… more →
BBPR - Action Sports Marketing, Targeted Lifestyle Communications and Anything Else We Feel Like Making Snarky Comments About
Are Marketers Turning Social Media into Junk Mail 2.0?
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doubleb wrote 1 week ago: Are you That Guy? The collective here was wondering about this the other day. We get a lot of mail… … more →
80 Percent of Good PR is Showing Up
doubleb wrote 1 month ago: The title of this post is somewhat of a joke, it does have some merit in terms of media relations. I … more →
Twitter & Marketing - Don't Fool Yourself
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doubleb wrote 2 months ago: If you haven’t been following the news, you’re probably unaware that Twitter is the grea … more →
Your PR firm sucks... and other misperceptions
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doubleb wrote 2 months ago: Honestly, there are a lot of bad PR firms and consultants out there. They make promises they can … more →
WSJ Says Billable Hours Under Attack - Hourly Rate Vs. Retainer Work
doubleb wrote 3 months ago: There was a piece in today’s WSJ (sorry, no link since you have to be a subscriber) about hour … more →
Attention Journalists: Do you want to be mass pitched?
doubleb wrote 3 months ago: The last couple of days, a few journalists have reached out asking if they could be added to our med … more →
Non-Endemics in Action Sports - Time to Embrace
doubleb wrote 3 months ago: There’s been an ongoing debate in the world of action sports (hate the name, but if anyone has … more →
Question: What do you want from your marketing spend?
doubleb wrote 3 months ago: Bill from BBPR here again. I just got off the phone with a new colleague who is also quickly becomi … more →
PR Case Studies.... are they bullshit?
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doubleb wrote 4 months ago: We’re a little overdue on a new post as we’ve been hard at work handling some RFP’ … more →
Even the Media Make Mistakes - ESPN The Magazine and the X Games
doubleb wrote 4 months ago: Just received my new issue of ESPN The Magazine, which, this being July and all, has a solid amount … more →
Social Media Done Wrong -The Home Depot Center and Twitter Marketing
doubleb wrote 4 months ago: Honestly, there’s no one “right” way to use social media or Twitter for your marke … more →
Leveraging Twitter for PR
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doubleb wrote 5 months ago: Saw this on MediaBistro’s PRNewser last week. Wonderful! … more →
Kia has new logos... and we know this because...
doubleb wrote 6 months ago: We mentioned ranted of this previously, but I don’t think the folks at Arsonal LA must not ha … more →
Product Placement on 90210 - Dr. Pepper in the cooler
doubleb wrote 7 months ago: Last week we mentioned how we thought some brands (including Dr. Pepper) could do a better job of wo … more →
SIMA Green Boot Camp Recap
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doubleb wrote 7 months ago: I (Bill) attended SIMA Green Boot Camp yesterday and have to say I enjoyed the experience. Since we … more →
Product Placement, Authenticity and 90210 - Dr. Pepper Goes Over the Top
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doubleb wrote 7 months ago: First, I have to admit I watched the new “Beverly Hills 90201″ last night on the CW. No … more →
Action Sports and the Mainstream - Group Y Panel Discussion
doubleb wrote 7 months ago: I’m pretty bummed no one from our side can make the upcoming Group Y discussion panel on actio … more →
Anti-Social Media - It's Happening
doubleb wrote 7 months ago: I’ve been joking about this for a while, but only somewhat. I truly believe there’ll be … more →
Twitter Marketing in Action Sports - Tony Hawk
doubleb wrote 7 months ago: Thanks to Boardistan for showing us this. A lot of bigger agencies come to us asking about how they … more →
