Blogs about: Jack Trout
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Brand positioning tip #2: the competitive frame of reference
In Brand Positioning Tip #1, we covered 2 of the 4 key elements of successful brand positioning done the way Dr. Kevin Keller taught me: points of parity and points of difference. Today, I’d lik… more →
Dark Matter Matters
How are you and your company perceived?
Bob Morris wrote 1 day ago: RepositioningJack Trout is the co-author with Al Ries of Positioning: The Battle for Your Mind: How … more →
Requiem for the tagline.
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Corey wrote 1 month ago: Coming up in marketing and advertising the tagline was an indispensable part of any ‘big idea … more →
Why India needs David and not a Goliath approach
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arunrafi wrote 2 months ago: Indiaa..Incredible India What is India? Why is it Incredible? “We were all so sad when you ran away … more →
What's in a name?
thepoolman wrote 2 months ago: The simple answer is “Everything!” In the early 1980s, Al Riess and Jack Trout wrote a great book, “ … more →
Marketing un-mix
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Ştefan Alexandrescu wrote 3 months ago: I have been observing certain tendencies in the area of training, consulting, coaching in personal, … more →
Book Review: The 22 Immutable Laws of MARKETING
ajaydreamz wrote 3 months ago: This brilliant book is authored by Al Ries and Jack Trout, two of the world’s most successful market … more →
Positioning, an exercise in naive manipulative futility
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brandconsultantasia wrote 3 months ago: I have a great dialogue going with Derrick Daye at branding strategy insider I told him that positio … more →
Investment Advice for Banks
tombrzezina wrote 4 months ago: It’s an old story: A man buys case of wine, he drinks one bottle, decides he doesn’t like it, and r … more →
Startup CEOs: How to birther a good name and avoid bad names like, "Global Warming" (Bootstrapping #8)
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Jack Holt wrote 4 months ago: Austin, Texas Who’s S3? Let’s face it: starting a company is incredibly exciting. You … more →
Position...or Be Positioned
richhorwath wrote 4 months ago: What is your offering’s position in the market? Actually, what you think is not important, so … more →
Positioning a Cigarette brand
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Punit Dawda wrote 4 months ago: I am back on the concept of positioning, as my understanding increases towards consumers & their … more →
Immediate needs can kiss my boat
bakayoke wrote 4 months ago: I’ve just finished reading “Big Brands, Big Trouble” by Jack Trout. It’s a great read, and I was rea … more →
22 Immutable Laws of Marketing
saikit wrote 5 months ago: #1: Law of leadership #2: Law of category #3: Law of mind #4: Law of perception #5: Law of focus #6: … more →
Brand positioning tip #2: the competitive frame of reference
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cdgrams wrote 5 months ago: In Brand Positioning Tip #1, we covered 2 of the 4 key elements of successful brand positioning done … more →
Summer reading list for Dark Matter Matters
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cdgrams wrote 5 months ago: Ah, vacation… the time when the work shuts down for a few days and the Dark Matter Matters blo … more →
The 22 immutable Law of Marketing and Global Financial Crisis
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infotechusa wrote 5 months ago: "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! " – Book Review. … more →
Brand positioning tip #1: points of parity and points of difference
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cdgrams wrote 6 months ago: In my recent post on the books behind Dark Matter Matters, I mentioned Dr. Kevin Keller from Dartmou … more →
Is it time to put positioning to bed?
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brandconsultantasia wrote 6 months ago: 40 years ago this year, Jack Trout published his first article on positioning. But the term didn’t r … more →
Marketing = War
Essam wrote 7 months ago: From the marketing warfare book: The best book on marketing was not written by Harvard professor nor … more →
