I subscribe to Roy Williams‘ view that campaigns rarely fail because they use the wrong medium; they fail because they deliver the wrong message. But it’s an uphill battle — one of t… more →
Portland's Finest Advertising Blogphilbernstein wrote 1 year ago: I subscribe to Roy Williams‘ view that campaigns rarely fail because they use the wrong medium … more →
philbernstein wrote 1 year ago: One of the most common — and frustrating — conversations that advertising/marketing prof … more →