Tags » Jobs To Be Done

Gmail offers surprising innovation lessons for the Fortune 500

If you’re familiar with the story of Gmail, you know – for a fact – that it was a 20% time employee project by Paul Buchheit. 1,470 more words

Mba

Is it innovation or just an improvement? Does it matter?

On the LinkedIn Front End of Innovation group, I saw this post:

Interesting (and heated) discussions @ Unleashing Innovation Summit in Amsterdam earlier in the month: Incremental innovation is NOT innovation – it’s just marketing.

572 more words
Mba

Will customers adopt your innovation? Hope, fear and jobs-to-be-done

When will a customer decide your innovative product or service is worth adopting? It’s a question that marketers, strategists and others spend plenty of time thinking about. 1,588 more words

Geek

What Is a Customer Need?

Much of the confusion concerning the proper role of
customer needs in the innovation process stems from an
unclear understanding of what a customer need is. 373 more words

Productivity

5 Myths of Customer Needs

Customer needs can and should guide innovation. So where does
the problem lie?
The answer is both simple and profound: It is the failure to understand exactly what a customer need is. 723 more words

Productivity

Jobs-To-Be-Done Theory

All you should find out is what the customers’ ultimate output goal is: WHAT they want the product or service to do for them (Needs), not HOW it should do it (Solution). 1,233 more words

Productivity