Blogs about: John Caples
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THE GREATEST AD EVER WRITTEN
The Greatest Advertisement Ever Written. Over the years, I’ve notice the question of “Who is the greatest advertising writer?” Or… “What was the greatest ad ever written?” Some of the top names in cop… more →
Diary of An AdMan
Good Copy Sells
andrewtytla wrote 1 month ago: In direct response marketing, a good offer paired with a good list will inevitably become successful … more →
Making it stick: Emotion matters
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John Zimmer wrote 2 months ago: This is Part 6 of a seven-part series on making speeches and presentations memorable. It is based o … more →
Admit it -- you love the ShamWow! commercial
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jlsimons wrote 11 months ago: Normally when I’m watching TV with my wife, we DVR the shows we want to watch and fast forward … more →
Billig Versus Best Practices - #1
wayfinderresponse wrote 1 year ago: When I became a copywriter, in the last quarter century of the last millennium, I was well prepared … more →
THE GREATEST AD EVER WRITTEN
linwoodaustin wrote 1 year ago: The Greatest Advertisement Ever Written. Over the years, I’ve notice the question of “Who is the gre … more →
