Blogs about: Johnson Direct
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Inside Direct Mail (Dec 2009) - Grant on "The Future of Direct Mail"
This month’s issue of Inside Direct Mail features Grant Johnson, founder and CEO of Johnson Direct, a multichannel direct marketing agency based in Brookfield, WI. The article asks an “al… more →
Marketing That's Measurable
Inside Direct Mail (Dec 2009) - Grant on "The Future of Direct Mail"
johnsondirect wrote 3 weeks ago: This month’s issue of Inside Direct Mail features Grant Johnson, founder and CEO of Johnson Di … more →
6 Email Pointers to Lift Results
johnsondirect wrote 1 month ago: Right now is THE best time to step up your e-mail testing. Why? Because many of your competitors are … more →
E-communication and Offer Testing
johnsondirect wrote 7 months ago: I just wrote a piece for Chief Marketer’s e-centric newsletter on testing offers in emerging m … more →
Marketing Through This Recession
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johnsondirect wrote 9 months ago: A friend asked a good question that is very pertinent in today’s economy: “How do you position your … more →
10 Years and Counting...
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johnsondirect wrote 10 months ago: 3/2/09 Happy Monday to you! Yesterday, March 1st, 2009, Johnson Direct turned 10-years-old. We could … more →
Test Internet Videos Now!
johnsondirect wrote 10 months ago: Chief Marketer and E-Centric ran this piece on the increasing use of Internet Video in marketing tod … more →
Recession or Not, Here's a True (good) Story
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johnsondirect wrote 10 months ago: In the late spring/early summer of 2008 a B2B client hired my firm, Johnson Direct LLC, to undertake … more →
Surprising Discoveries From Marketing Testing
johnsondirect wrote 10 months ago: Promo magazine asked me to write this piece on marketing testing. I hope you find the content releva … more →
Continue Testing To Beat The Economy
johnsondirect wrote 10 months ago: Marketing testing is a subject that I care about. Most people still do not test enough, or they test … more →
The Magic of Measurable Marketing
johnsondirect wrote 11 months ago: This article covers what the headline describes. Grant A. Johnson Johnson Direct LLC 1-800-710-2750 … more →
Segments That are Prospering Now!
johnsondirect wrote 11 months ago: As with any economic downturn, certain segments seem to survive, even prosper despite the crumbling … more →
The Biggest Challenge with Measurable Marketing
johnsondirect wrote 11 months ago: One of the biggest challenges I face as a measurable marketing professional isn’t, believe it … more →
Story Telling and Marketing ROI
johnsondirect wrote 11 months ago: It’s always nice to see work you’ve done is appreciate. Here is a recent piece on my lat … more →
2009 Marketing Predictions
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johnsondirect wrote 12 months ago: Annually I try and predict what the new year will bring in terms of marketing. I base my insights on … more →
Direct Mail on Tight Budgets
johnsondirect wrote 1 year ago: Inside Direct Mail magazine interviewed me for this piece on what to do when budgets tighten and you … more →
Make Your Marketing Soar In ANY Economy
johnsondirect wrote 1 year ago: Want to know the secret to making your marketing hum along in any economy? Simply click here to disc … more →
You, You, You
johnsondirect wrote 1 year ago: My friends at Chief Marketer have run another one of my pieces on the power of measurable marketing … more →
Marketing Messaging in a Recession
johnsondirect wrote 1 year ago: Now that the presidential nonsense is over in the US, advertisers will begin to panic as they will … more →
Fairytale Marketing: The Book
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johnsondirect wrote 1 year ago: I am living proof that dreams can come true. So how do you make your dreams a reality? Allow me to s … more →
