Tags » Justin Ware

BWF_social's 2014 Higher Education Giving Day Survey Results

  • Columbia’s Giving Days raised $6.8 million from 4,940 donors in 2012, $7.8 million from nearly 9,700 donors in 2013, and $11 million+ from 10,400 donors in 2014.
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4 Components to Big Online Giving Days

Well, they did it again. Columbia University just wrapped up their third annual online giving day. And once again, it looks to be a record breaker, bringing in more than $11 million from more than 10,000 gifts. 532 more words

HOW TO Manufacture Viral Fundraising Campaigns on Social Media

A few weeks back, I was fortunate to have the opportunity to record a podcast for Iris Creative. The subject? Using online ambassadors to bring about the viral spread of your organization’s message and fundraising asks. 154 more words

Include "Trending Topics" in Your Facebook Posts for Bigger Audiences

A little while back, I blogged about the importance of meshing your social media content with pop culture and current events. As it turns out, that’s not just a communications strategy – it’s a technical approach to boosting your FNFO (Facebook Newsfeed optimization …patent pending on that acronym). 365 more words

Justin Ware