Tags » Justin Ware

Wabash Expands Culture of Philanthropy with Online Ambassadors

Online ambassadors lead to big fundraising results when their efforts are applied to short duration online giving events (a.k.a. “money bombs”). This was certainly true for Wabash College during the school’s inaugural “Day of Giving” online fundraising campaign, when 2,200 donors joined forces to raise $465,000 in just 24 hours. 251 more words

BWF_social to Tour West Coast with FREE Online Fundraising Workshop

Oh, the things we now know about online fundraising. For example, did you know that…

  • Online acquired donors give twice as much to your organization as those acquired off line via channels like direct mail?
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Facebook for Development Pros - Get Personal

Last month, we wrote on tips to help fundraising professionals get in the game on LinkedIn. In that post, we suggested (implored) gift officers – or anyone with a donor facing role – establish a strong presence on LinkedIn. 554 more words

A Lesson from Stephen Colbert on Content Marketing

Do you watch the Colbert Report? If you’re a fan of Stephen Colbert’s long-running political satire show on Comedy Central, congratulations – you’re likely more informed about campaign finance than those who primarily watch MSNBC, Fox, and CNN. 476 more words

LinkedIn for Development Pros - Get Personal

Would you rather keep your Facebook profile private? So would most people.

How about Twitter …not your bag? No big deal! Not a fan of photography? 460 more words

For Social Media Fundraising Success, Make Your Donors Feel Something

In fundraising, the ultimate metric is donors acquired or retained and dollars raised. The question is, how do we get there? What steps do we need to take in order to secure that final conversion or gift from a donor? 482 more words