It has been a long time since I wanted to write something about one of my favorite groups – B.A.P. As a person who become interested in K-Pop music since 2010, I have explored different genre and styles, and I found fascinating how the music industry works in South Korea. 642 more words
Good post (minus the profanity =P) and a well thought-out explanation on how marketing in K-Pop is similar to retail marketing. As for the other points, I found out since ages ago that both the fans and the stars were being manipulated for money. One of the reasons I don't look at K-Pop the same way as before. Note, your attention and care for a star = money for advertisers (even more when there's a publicity stunt). So yes, fans and stars are both being used.