Blogs about: Karen Lambert

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Marketing tips for an ever-changing world

smbrooke wrote 2 weeks ago: Well, it finally happened. Fergie time is at an end (several minutes after the final whistle of cour … more →

Tags: Customer experience, Marketing Strategy, Alex Ferguson, Business Strategy, change, change rate, Happy Creative, Marketing, Marketing Expert

What am I?

smbrooke wrote 2 months ago: I am one of the most used words in the marketing (and business) language. In the right hands I have … more →

Tags: Marketing Strategy, touch-points, marketing strategy, Happy Creative

The Football School of Marketing Campaigns

smbrooke wrote 3 months ago: After a month of feverish activity, saying goodbye to Balotelli, and with a spend of £120m,  the foo … more →

Tags: Marketing Strategy, Direct Marketing, Digital marketing, Marketing Campaigns, marketing strategy, Happy Creative, Football, Balotelli, Customer Acquisition

Goodwill to all Business Men and Women1 comment

smbrooke wrote 5 months ago: Tis the season to be jolly … well for me tis the season to be jolly every season As anyone who knows … more →

Tags: Marketing Strategy, Feeling Happy, happy team, Customer experience, Customer Retention, Happy, Feeling Good, creative marketing, Happy Creative

Why brand perception means everything ….

smbrooke wrote 7 months ago: Creating a powerful brand that customers relate to is about building the strongest positive percepti … more →

Tags: Marketing, Marketing Strategy, touch-points, marketing strategy, Happy, Branding, creative marketing, Happy Creative, Design

If planning were an Olympic sport

smbrooke wrote 9 months ago: First to win gold at the London 2012 Olympics, Heather Stanning and Helen Glover are two very happy … more →

Tags: Marketing, Marketing Strategy, Planning, marketing strategy, Happy Creative, Marketing Expert, Business Strategy, Olympics, planning 2

Four Tips for Customer Retention

smbrooke wrote 12 months ago: There is a common theme at Happy in 2012. A theme that is as relevant across all the different secto … more →

Tags: Customer experience, Customer Retention, Branding, Happy Creative, Customer Retention

Can you handle the truth? 7 tips for running a successful focus group

smbrooke wrote 1 year ago: “You want the truth .. you can’t handle the truth,” screamed Jack Nicholson to Tom Cruise in the mov … more →

Tags: Marketing Strategy, focus group, marketing strategy, Branding, Happy Creative, Marketing Expert, Business Strategy, Focus Group

Why satisfied customers defect …

smbrooke wrote 1 year ago: Customer loyalty is the feeling of attachment or affection for a company’s people, products or servi … more →

Tags: Marketing Strategy, Happy Creative, Touch Points, Customer Satisfaction, client loyalty, Great Service

11 Ways to make your campaign memorable

smbrooke wrote 1 year ago: With the memorable date of 11-11-11 upon us, here are 11 tips to make your marketing campaigns memor … more →

Tags: Marketing Strategy, marketing training, Direct Marketing, Digital marketing, Happy Creative, creative development, Digital Marketing, Marketing - tips, Marketing Campaign

Driving Profitable Performance in B2B Marketing

smbrooke wrote 1 year ago: Driving a profitable performance is important in any company, and at the heart of every good strateg … more →

Tags: Marketing Strategy, Marketing, Happy Creative, Marketing Expert, Business Strategy, B2B, ROI

It's just a logo, isn't it?

smbrooke wrote 1 year ago: I am always fascinated by what I hear when I’m leading or researching for our branding workshops. ‘W … more →

Tags: Marketing Strategy, Design, branding, marketing training, Branding, Logo, designing logo, brand design, Workshops

On this day...1 comment

smbrooke wrote 1 year ago: Imagine the scene. It is 10 June 1752. You are looking out onto a field. There’s a heavy thunderstor … more →

Tags: Marketing Strategy, branding, 10th june, Benjamin Franklin, Business, Business Strategy, Feeling Good, Happy Creative, Inspiration

About Karen Lambert

Karen Lambert wrote 2 years ago: Karen Lambert is the Director of Finance at Fidelity Investments in Boston, MA. … more →

Tags: Karen L Lambert, Karen Lynne Lambert, Karen Lambert Fidelity Investments

Celebrating Icons

smbrooke wrote 2 years ago: The 1960s. A great decade (not least of which because it was the decade I was born in). A decade of … more →

Tags: Marketing Strategy, Design, branding, advertising, Branding, Happy Creative, Pitching Design Work, TV advertising, Advert

Spring!!1 comment

smbrooke wrote 2 years ago: Spring. Absolutely my favourite season. I adore it. Daffodils, longer days, clear blue skies, new sp … more →

Tags: Marketing Strategy, Design, branding, Marketing, Happy, Feeling Good, Branding, Happy Creative, brand design

Fortune favours the Brave

smbrooke wrote 2 years ago: As I opened my fortune cookie at the turn of the year it told me that “a wise person would giv … more →

Tags: Marketing Strategy, Design, branding, Marketing, marketing strategy, Branding, creative marketing, sales growth, Happy Creative

Blackpool Means Business2 comments

smbrooke wrote 2 years ago: On Friday I attended my first ever Blackpool Business Leadership Group (BBLG) meeting. It was extra … more →

Tags: Marketing Strategy, branding, Happy, Branding, Happy Creative, Marketing Expert, Inspiration, Blackpool, Business Strategy

Why I Love Mood Boards

smbrooke wrote 2 years ago: Why mood boards? Mood boards create a visual guide, a clear vision if you like. It’s a great feeling … more →

Tags: Marketing Strategy, Design, branding, Feeling Happy, marketing strategy, Branding, creative marketing, Happy Creative, creative development


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