From a blogpost by PRSquared, More on the Menace of Marketing Measurement In my previous posts, I have talked about how companies should always measure to determine the return on investment of their a… more →
Heather Thoreson's Blogwrote 1 week ago: Keep the Conversation Going In my Strategic Public Relations and Communication course, we are examin … more →
wrote 1 month ago: This was my last day in London, and what better way to spend it than at The Dominion? Lucy had decid … more →
wrote 2 months ago: I have to confess that I was a bit naughty booking these tickets. Nathan Amzi, who was producing the … more →
wrote 2 months ago: Woo, back to the Sunset Strip! After almost two months away from the show, I was raring to go. I’d n … more →
wrote 6 months ago: Chapters 12 through 14 in Measure What Matters by Katie Paine give measurements for success for cert … more →
wrote 1 year ago: by Julia Sotelo, Client Services Representative & Pilar Portela-Webb, Media Relations Supervisor … more →
wrote 1 year ago: I hear this all the time. From clients, from fellows, from younger students, at conferences. Well, I … more →
wrote 1 year ago: Measurement, Engagement and Influence with Katie Paine- Moving from Theoretical to Tactical Hosted b … more →
wrote 1 year ago: The Internet is the most measurable medium ever invented, but the perception that returns on online … more →
wrote 1 year ago: As part of our Best Practices Webinar Series, Thomson Reuters recently hosted a discussion on … more →
wrote 2 years ago: While social media has given everyone a platform to voice their opinions, all individuals are not eq … more →
wrote 2 years ago: Very cool promo by Zoetica this week to celebrate the launch of both Social Media ROI and Katie Pain … more →
wrote 2 years ago: When I saw a recent post on Ragan.com by PR measurement guru, Katie Delahaye Paine, entitled, … more →
wrote 2 years ago: After you have made your measurements and collected your data, it’s time to take action. Razorfish, … more →
wrote 3 years ago: On April 13th, 2010, the Social Media Breakfast in Seattle held a sold out event at DBB Offices in D … more →
wrote 3 years ago: On April 13th, 2010, the Social Media Breakfast in Seattle held a sold out event at DBB Offices in D … more →
wrote 3 years ago: On April 13th, 2010, the Social Media Breakfast in Seattle held a sold out event at DBB Offices in D … more →
wrote 3 years ago: It’s hard to compete with other departments that can produce actual measurements on how well t … more →
wrote 3 years ago: 14 Apr 2010, ComputerWorld Canada There are dozens of social media measurement tools out there, but … more →