CHEP (www.chep.com), a leader in pallet and container pooling services with more than 7,000 employees in 45 countries, has chosen to deploy an RFID system to track assets for its customers in South Africa. Specifically, the MEA division of the company will be using battery-assisted, passive (BAP) RFID tags to track pallets and containers for automotive and retail customers.

With an asset base of more than 300 million pallets and containers worldwide, CHEP provides pallet and container supply chain logistics services for customers in a variety of industries, including consumer goods, produce, meat, home improvement, beverage, raw materials, petro-chemical, and automotive. Some of its partners include Procter & Gamble, SYSCO, Kellogg’s, Kraft, Nestle, Ford, and GM. CHEP seeks to provide all of its partners with unprecedented supply chain visibility, and tracks most of their products using traditional passive RFID labels.

However, the company has found that some items in the automotive and retail sectors pose challenges for traditional passive RFID labels. For this reason, CHEP MEA chose to build its RFID tracking system using EPCglobal Class 1 Gen 2 labels, in addition to standard RFID readers. Passive Gen 2 RFID labels complement the system.

According to Victor Leftwick, CHEP MEA’s Technology Services Director, “We selected [BAP] tags for customers with items that challenge RFID performance. We are very satisfied with [their] ability to provide us with full visibility.”

For more information on CHEP’s deployment of RFID, visit http://www.power-id.com/Newsroom/content.aspx?id=268.

Now, here is a serious tragedy.  Kellogg has reported that there will be a shortage of Eggo waffles until next summer.   Two of the four plants that mass-produce the waffles are shut down for the time-being.  The largest “bakery” in Rossville, Tennessee  is closed indefinitely for repairs and the other in Atlanta was shut down because of an unprecedented amount of rain from a September storm.

If all else fails, we could all cut holes in cardboard and throw them in the toaster.   I bet we couldn’t tell the difference.

[Posted by Shannon]

At the start of the Great Depression, Kellogg’s and Post were neck and neck in cereal sales. Post slashed their marketing budget, while Kellogg’s maintained theirs. When the Depression ended, Kellogg’s had a market share dominance …
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