KitchenAid mixers are all the rage, but with a hefty price tag of $250-$400 or more, these little luxuries are quite a financial investment! After waiting several years and saving my pennies, I decided it was time to grace my kitchen with one of these little beauties! 437 more words
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Leveraged persona driven design to optimize the new KitchenAid web experience for the primary tasks a user comes to the site to accomplish.
Card sorting with 75 users was used to define the Information Architecture for the product navigation and usability testing was completed pre-launch and optimizations were made to the experience before it went live. 43 more words
Sorry for the lack of posts lately. In addition to still dealing with the aftermath of a burst pipe in our basement laundry room last month, I was so sick last week that my husband had to take time off work to help with the kids and cart me to the doctor, and then everyone came down with a nasty cold, … 1,050 more words
So this is it – a very special and exciting blog post which has been a few months in the making. In conjunction with Argos, I am delighted to be able to bring to you what I hope will fully address that quandary home bakers across the globe with a few hundred pounds burning a hole in their presumably ample sized pockets, together with the desire to own a stand mixer of their own, face. 1,915 more words