HI this is anitha again. thanks for comments of readers. now im going to post an incident which started my journey into the most divin thing in the world – SEX
You can call me Sweet Kanchan; it’s a name I have great affection for because it was the nick-name the Colonel gave me. For two glorious weeks in my life ten years ago this mature, worldly man taught me that sex and its many acts can be a delicious experience even for a novice such as myself.

At 18 years of age I wasn’t the most experienced girl in the world; in fact you could call me very naïve. My parents were very protective of me, I was their only child, their pride and joy and so I was constantly wrapped in cotton wool.

I had very little knowledge about sex in any shape or form and as I went to a strict all girl Catholic school what I did learn was based on what my friends knew and they were as lacking in sexual education as much as I was!

My parents thought it was good to keep me in happy ignorance; you can’t blame them really but at some point I had to grow up and it was during that hot September in Cornwall I started my journey toward womanhood.

And all because I happened to make friends with a retired Army Colonel from the Queen’s own Dragoons…

My parents and I went to stay in a hotel on a cliff top. A wonderful building that had seen its hey day in the 1930s but still had that old world charm about it. It even had its own maze with a summer house placed nicely in the centre of it.

It was the end of the summer so there were only a few guests in the hotel, in fact my family and the Colonel were the only guests there for those two wonderful weeks in September, other than the staff that is.

Colonel Gulati was 55 years old, tall, handsome, physically fit with salt and pepper hair combined back neatly, slightly tanned skin from his years traversing the globe, and a pair of shrewd intelligent green eyes.

My parents liked him at once. He was a gentleman, well spoken, and well educated. They trusted him instantly and had no problems with me being in his company when I wasn’t with them.

I liked the Colonel too, he was quiet, was willing to listen to my chatter and he treated me like a lady, not a little girl like my parents did.

As said before he took to calling me Sweet Kanchan and would open doors for me, pull out my chair at the dinner table and offer me his arm whenever we went out for walks in the Hotel’s vast cliff top gardens.

So when he invited me for a picnic in the maze’s summer house, I said yes without a qualm.

My parents were more than agreeable, my mother wanted to go to Penzance for the day where as I was not keen. This solved them worrying about me; after all I would be more than safe in the Colonel’s care, wouldn’t I?

So they drove off to Penzance and I went with the Colonel into the Maze and the delightful little summer house at its centre with its wicker chairs, soft rugs and flowery cushions for guests comfort.

The Colonel laid out the picnic whilst I gathered the cushions for us to sit on. He was watching me gravely as I set them out on the floor and we settled down to enjoy our meal of egg and cress sandwiches and freshly made lemonade.

I remember to this day what I wearing; it was a pale blue and white sleeveless frock, too young for me really, as were the white ankle bobby socks and black patent leather Mary Jane shoes on my feet, but like I said my parents wanted to keep me a child for as long as they could.

All the same I looked very pretty, with my long red gold hair falling over my shoulders, clipped back with two jewelled hair slides, my skin rosy from the sea air, my blue eyes wide and innocent.

I had even dabbed some of my mother’s favourite perfume on my wrists and throat, with her permission of course!

Before that I had never really noticed that I had attributes men will admire, but looking back I realise now that I was a blossoming peach that desperately needed plucking.

My breasts were firm and high, my hips rounded and shapely, my legs long and supple. My bud like mouth was as virginal as I was, but unbeknown to me, today was the day I got to have my eyes well and truly opened in the most delicious and wicked ways possible.

How the Colonel and I got to talking about physical sensations we liked I don’t know, but that is how it all started.

I think the Colonel said something about the human body liking to be touched and I think I agreed with him adding that I liked to have my shoulders and back rubbed.

I did too. My mother did it regularly for me of late because I was busy studying all the time, I was about to take my final exams that would get me into the University of my choice so I was forever hunched over a pile of books in my bedroom or in the family lounge.

“That is a nice sensation,” the Colonel agreed, “I like having my back massaged too, it’s very relaxing.”

I smiled and then was startled when he leaned over, positioning himself behind me then he put his hands on my shoulders and began to massage them.

I was a bit embarrassed at first; I mean I didn’t expect him to do that did I? But it felt very nice, very nice indeed, what was odd was that it felt; well, very different from the way my mother did it!

The Colonel had large hands but they weren’t rough and his fingers were long and slender.

“Do you like it? “he asked me softly his mouth near to my ear, his breath hot on my flesh.

“It’s really nice…” I murmured closing my eyes and slowly letting myself relax

He rubbed my shoulders steadily, moving down my arms, squeezing them in delightful pinches of pleasure and then his voice was murmuring into my ear.

“It would feel nicer if you undo your dress; here let me do it for you.”

Before I could protest I heard the zipper at the back of my dress being pulled down and suddenly the top part of my frock was sliding gently down my arms.

My pink lacy bra was on display and I was momentarily embarrassed and then I gasped, because the Colonel suddenly cupped my bra covered breasts began to massage them too!

I was startled, so startled in fact that I didn’t protest and then the strangest of sensations began to ripple through me, delicious sensations, like having hundreds of butterfly wings brushing over my flesh at the same time.

I looked down at that instant and saw the Colonel’s hands, covering and holding my breasts and another new feeling ran through me,

I felt a hot cloying movement between my legs like I was leaking something moist and hot from deep inside me.

“Undo your bra,” the Colonel said in his soft but commanding voice and I found myself obeying him, even though he could have unfastened it from where he was sitting. He helped me remove it and he tossed it to one side.

I was feeling breathless and hot, I knew deep down that what the Colonel was doing wasn’t what he should be doing, but it was so deliciously nice I couldn’t bring myself to ask him to stop.

His hands slid under my arms and I watched mesmerised as his hands cupped my now bare breasts yet again; only this time the sensation was like honey on a spoon, tight and sweet and I found myself pushing my breasts into his hands, and he in turn grasped the two virginal buds of puckered flesh and twisted them between his forefinger and thumb, ever so gently but enough to make me cry out in pleasurable surprise.

He began to kiss the side of my neck, soft wet kisses that left me breathless, I’d never been kissed in such a way before, it was so strange it made my breath quicken and I found myself covering his hands with mine to help with the pleasurable feeling rippling through me, closing my eyes and sighing with pleasure.

“Shall I make it feel even nicer sweet Kanchan?” he said shocking me and I wondered how that was at all possible? I thought I was in heaven right at that moment, it couldn’t get any better, it just couldn’t!

“Yes please,” I heard myself say even though I knew I should refuse and he turned my willing body slightly, moved one hand off a breast and before I could exhale he had lowed his head and he began to lick my nipple, rolling his tongue around and around the soft pink pap, causing my eyes to shoot open, my mouth to form into an “O” my toes curled in their shoes and I let out a long drawn out moan:

It didn’t end there of course, his mouth moved back and forth from my two sensitive puckered flesh nipples. Very gently he sucked each of them, at first only for three seconds, per breast, sucking the nodule that turned into a tiny cherry and then into a miniature plum, increasing the pressure and time, making me pant harder with each left and right movement of his head.

I had no idea I was being ruthlessly seduced, all I knew right then was that I didn’t want him to stop because it was such an amazing feeling, not just in my breasts but throughout my whole body!

“Put your hands on your head,” the Colonel ordered me briskly, “Good girl, now straighten up your back, no don’t move, that’s it.”

He pulled me around so that I was now facing him, kneeling in fact, hot faced and excited, and he gripped my waist and began to kiss and nibble each of my nipples with grave concentration, and I watched him willingly, my hands on my head, whilst the feeling between my legs was getting stronger and stronger with each passing second.

It was like an ache, a hot, throbbing wet ache that was of divine proportions.

Was I peeing in my knickers?” I thought suddenly, oh God, I hoped not, but I was very wet down there, I could feel it soaking my crotch.

“We should stop,” I heard myself croak out; my nipples were coated with his spittle which his long fingers began to rub into to my breasts in steady circular motions.

I was hot and bothered but in reality I didn’t want him to stop even though I had said as much and he knew it.

He stopped all the same, the Colonel was a gentleman after all but he gently put his hands behind my neck and pulled my face to his, our mouths met and his tongue snaked between my lips and I found myself parting my lips and doing the same thing to him.

Whilst he was doing this odd thing with his mouth which I later found out was called French kissing he was playing with my breasts, and my momentary desire for him to stop, became a desire for him to continue.

“Do you know what these are called?” he said suddenly pulling away from me and he pointed to my heaving breasts.

I blinked, “Breasts,” I said uncertainly; he shook his head and smiled at me.

“They are your tits,” he corrected me, “Your tits, good girls have breasts, naughty girls my dear sweet Kanchan have tits, and you’re now a very naughty girl, so you have tits.”

I blushed but the cloying feeling in my knickers increased ten fold.

“Say it,” he commanded me, “Say it!”

“I have tits,” I said blushing furiously and squirming hotly under his intense grave gaze.

He smiled at me again and then he pushed one hand under the skirt of my frock, toward my now saturated knickers.

I started to protest, not because I didn’t want him to touch me down there, actually I did but my knickers were soaking wet, he’d know I’d wet them and I’d be mortified!

However his tongue lapped against at my nipples and I let out a moan and then his fingers were stroking my wet crotch, and the sensation was as good as what he was doing with my tits, even better in fact!

“Your knickers are wet,” he said upon “discovering” my secret and making me squirm even more, “We better get them off you.”

Blushing even more furiously I scrambled to get out of my soaking wet knickers, my crotch was just as soaking too, I felt tears well up in my eyes, humiliated that I could do such a thing!

The Colonel seemed amused by my discomfort, he laughed softly, and then made me sit rather than kneel and part my legs.

I gasped when he started to push a finger into the dripping hot slit that was throbbing almost painfully.

It was numb and yet it was so alive. I arched my back in surprise, tried to speak but couldn’t. He moved his finger in and out really slowly at first, it was a smooth slick sensation which I really liked, in and out he pushed this finger, watching my straining face with a small knowing smile on his lips.

I found myself rocking against his finger and the palm of his hand which was cupping my mound of Venus.

Now I shaved myself down below, I didn’t like having a lot of hair down there, it was untidy and so for some time now I had been trimming my bush into a neat red-gold “V” shape.

Because shaving it made it feel a little “rough” I had also been rubbing body moisturiser on my mound to soften it and though I had found this pleasurable I was not aware that I was starting toward the very first stages of learning how to masturbate.

I was so naïve I didn’t even know what masturbating actually entailed though I had heard the word bandied around the school yard on occasions!

But right at this moment the Colonel was masturbating me and I didn’t even know it but what I did know was that I liked it!

“This is your cunt I’ve got my finger in,” the Colonel said and my heart fluttered at his words, “Both good and dirty girls have cunts, shall I stop now?”

“NO!” I cried out, “NO!”

“Shall I put two fingers inside you now Sweet Kanchan?” he asked softly, his green eyes so bright and hypnotic and dumbly, unable to speak for a few seconds, I nodded my head and then groaned again.

“Go deeper!” I heard myself beg him.

“Go deeper into my cunt,” he corrected me.

“Go deeper into my cunt,” I repeated my voice raising an octave or two, “Please, oh please pleaseeeeeeee!”

He obliged, two fingers were now moving in and out of my slit, and I was rocking harder against his hand, wanting the feeling inside me to increase until it devoured me with its raging intensity. I let out another loud moan and I knew I had to have more.

“Put all four fingers in my cunt,” I begged him in a ragged voice and I parted my legs to show my willingness, “Do it with all your fingers, please?”

“Spread your legs wider,” he ordered me and he positioned himself nearer to my crotch, he was barely sweating, his concentration was intense, he was a true military man, totally in control of my seduction, playing each action with the precision of a military strategist” This might hurt a bit!

It did. My eyes almost popped out of their sockets, I let out a little wail, bucked against the brutal invasion of so many digits but the pain receded instantly and the sensation of pleasure rippled through me like a tidal wave once again.

“Lovely!” I gasped in awe, “Oh God, this is so nice, don’t stop, Colonel please don’t stop!”

“Lovely like you are my dirty little Sweet Kanchan,” he chuckled, “You’re going to come real soon, now that will feel really lovely, I can tell you!”

“Come?” I gasped not understanding what he was saying, only that I didn’t want what he was doing to me to stop.

“Yes,” he said his hand moving faster and faster inside me, “You’re not experienced enough to hold on for much longer, don’t worry I know what to do my dear!”

I soaked his fingers when I came seconds later, I was startled and a bit frightened by the rippling sensation that shot from my curling toes through my shoes, up my legs, into my crotch and then through the rest of me rushing through my body like a fast flowing tide of hot foaming waves of pure pleasure.

“Arrrrrrrrrrrrrrrrrrrrgh!” I cried out at that moment and I bucked against his hand hard, and then I felt something hot gush out of me, oh God I’d peed over his hand! I blushed bright red with shame and mortification when finally I could get some of my shaking and trembling under control.

“I’m sorry!” I stammered mortified with myself but he just smiled at me.

“That’s alright,” he said soothingly, “It’s your first time, you couldn’t help it, now lie on your back, and I’ll help make you feel just as nice as you did a few minutes ago.”

I obeyed him, not sure what he was going to do next, I gave a cry of shock when he lowered his head between my legs, what was he doing, how could that make me feel nic…oh my GOD!

The Colonel started to lap at my cunt with his tongue which was still trembling after having his fingers shoving in and out of it and I felt a powerful feeling rush through my belly, like I had drunk a lot of water and it was sloshing around inside me.

He licked harder and harder, his salt and pepper head bobbing up and down in my crotch and he was moaning now along with me and I found myself lifting my hips to buck against his face. He practically lifted my bottom off the ground, clutching at me legs and gobbling me as if I was a delicious meal.

I clawed at his head, crying out as I did.

“Oh yes! Oh yes! Oh yes!”

I spurted my juices in his face again, I couldn’t stop myself and he lapped it all up, and then he stayed down there until he had licked me clean of every last drop of juice.

Finally he got up, licking his lips and wiping his mouth as he did. He helped me sit up.

“You were wonderful,” he said and I found myself blushing yet again, but this time with pleasure rather than embarrassment.

“I enjoyed it very much,” I said shyly and he looked at me gravely.

“I should hope so,” he said, “You’d be a very ungrateful little girl if you didn’t”

I started to reach for my bra but he stopped me.

“Kanchan,” he said in a serious voice, “I think it’s time you learnt more about the birds and the bees, don’t you think?”

I blinked and I found myself nodding my head to his question. My heart began to hammer in my chest, and I started to feel excited again though I didn’t know why.

“I mean,” he said, “You’re already a very dirty little girl now sweet Kanchan, so we might as well finish off the job, mighten we? We might as well go all the way and make you a filthy little girl, what do you think?”

I found myself nodding my head again even though I had only had a vague idea of what he was suggesting.

A few minutes later I was totally naked except for my bobby socks and Mary Jane shoes which he insisted I keep on.

He started to play with my cunt again, only this time, I was kneeling in front of him and I was holding onto his shoulders. He used both hands this time, rubbing my cunt yet again; he licked his fingers and began to work them inside of me.

My eyes watered but it was not without pleasure, I found myself moving up and down on his fingers again. He talked to me more this time, and his words made me tingle and feel hot all over.

“You’re a filthy little girl now,” he said hoarsely, “And filthy little girls have to do filthy things, don’t they?”

“Yes,” I gasped, “Oh yes they do!”

He lowered his head and began to lap at my cunt again but I instinctively knew this was just a precursor to something new and more delicious.

“Tell me how filthy you are!” he commanded me when he came up for air, “I want to hear it from your mouth, tell me what a filthy little girl you are!”

“I’m a filthy little girl,” I panted over and over again, my eyes closed my body heaving against his moving fingers which were pressing against something inside of me that kept making me jerk and cry out, I didn’t know it then but the Colonel had found my clitoris and he was rubbing it hard to get me more aroused and ready for my next newest experience “I’m a filthy little girl!”

I was getting wet down below again very quickly, and then I heard something that sounded like a zipper but I wasn’t wearing any clothes so it had to be something the Colonel was wearing.

“Spread your legs,” he ordered me and I obeyed, squatting at his command, I felt something hard push upward, parting the hot wet slit of my cunt lips.

I looked downward and my eyes widened, I was balanced on top of this large swollen purple thing and it was throbbing, throbbing against my cunt and suddenly I knew that this thing was going to somehow fit all the way inside me.

Timidly I pushed downward and winced, it was very big, and I was very tight despite all the lubrication my cunt had received.

I started to move away but the Colonel gripped my hips and held me over it, the thick rounded end was already slightly inside me.

“No!” he said sharply when I started to protest. He slapped my bottom then, hard with his bare hand. I felt the burning sensation of the blow and tears of surprise filled my eyes.

Another slap followed, and then another, and another and I soon I was crying. He would spank me, he told me, until I did as I was told!

I had no choice. Reluctantly I began to lower myself onto the rock hard thing between my legs, it really hurt, my cunt though wet was being stretched in a way it had never been stretched before.

I whimpered but the Colonel’s raised hand directed at my already flame red bum cheeks made me quickly push down harder.

Something gave inside of me, the pain was sharp and brief, I let out a gurgle of surprise and I found myself sitting suddenly on his midriff, and underneath me were two pulsating sacs and now deep inside me was this huge swollen rod. I could feel it inside me, and it felt strange, very strange…

“Good girl!” the Colonel said holding my hips and he began to thrust upwards which took me by surprise though it was not unpleasant, “I’m all the way in your cunt now, now pump that little bottom of yours, because very soon I’m going to fill your hot little cunt up to the brim, Hmmmmm, let me taste your tits, down you come, that’s it, let me suck those juicy plums, oh yes, you are a very, filthy, filthy, filthy little slut of a girl.”

I moaned and found my self pumping up and down on him as he had commanded whilst lowering myself downward so that he could access my tits.

“What’s inside me now!” I gasped as he lapped, pinched and sucked at my tits, this time he was not as gentle as he had been before. He sucked harder, he licked harder and he pinched them harder.

“My cock, I’m fucking you right now, fucking your cunt,” he gasped stopping his lapping for a moment to tell me something new and wonderful, “Oh yeeeeeeeeeeeeeeeees!”

He sucked on my tits as I pounded up and down on what I now knew was a cock, harder and harder, I thought my ears were going to pop, my bottom was still sore from the spanking it had received but actually I liked the burning sensation, it made me feel hot in side and I groaned even louder and banged against him harder.

He was now kissing my tits, making little sucking noises that made me even more hot and sweaty all over and I could feel my cunt contracting and expanding around his cock which was deep inside me.

“My turn to come!” he gurgled out suddenly and he grabbed both my rising and falling buttocks with his hands and gripped them tightly and the speed in which he was thrusting into me increased, I could feel his two heavy sacs pulsating under me, rippling in fact, as if they were getting ready to explode which of course they were. “Oh MY GOOOOOOOOOOOOOOOOD!”

He thrashed against me, so hard I felt myself doing the same thing, I crowed with him and we bucked together like two Broncos at a Bronco Derby, I felt something explode inside me, something hot and very, very wet and the Colonel was smiling up at me in a satisfied way, as he rammed his cock back and forth, and I felt the rippling sacs under me begin to slowly deflate as they were emptied inside my once virginal body.

His face was bright red and glistening with perspiration as he gasped out.

“I’ve come inside your cunt,” and though I didn’t really understand what he meant I groaned in pleasure and our mouths met and we kissed long and hard.

Finally our bodies stopped moving and I slid off his midriff, his cock came out of me with ease and there was a rush of hot liquid down my legs.

I flopped beside him, resting my chin on his chest and he slowly stroked my long hair, sliding his hand down my back, stroking my burning bare buttocks and then running his hand back to my hair again, repeating this action in a steady rhythm.

I sighed with pleasure. This was far better than a boring trip to Penzance with my parents that was for sure!

I found myself slowly undoing the buttons on his shirt, one by one; my fingers flicked them open to expose his chest. He didn’t stop me, instead he watched me, smiling his grave smile.

His chest like his head had salt and pepper hair in patches, silky and soft to the touch. His two paps were smooth in texture under my exploring tongue and were as sensitive to my licks and nibbling. The skin rippled, became harder and the Colonel let out a long drawn out sigh.

“You’re the hottest fuck I’ve had in a good while Sweet Kanchan,” the Colonel finally spoke and then he closed his eyes for a moment as I softly kissed his nipples and stroked his chest in the way he was stroking my head. I felt myself blush with pride at his next words, “You are definitely a filthy little girl now, of that I can assure you!”

He opened one eye a few seconds later and said seriously, “You still have a lot to learn Kanchan,” he said, “I can teach you an awful lot in two weeks you know.”

It was an offer that I didn’t even considered turning down. I definitely wanted more! (Indiansex4U, 2009)

Took a slow jog around the neighborhood just now. Same path three times as per my get-the-restlessness-out routine.

Felt the lactate surge much earlier. Not sure why except that it could be the legs are really sore.

So the weekend trip comes at an excellent time. I’m pretty sure I’ll only get the space and time to do push-ups then.

Azi dimineata, in timp ce mergeam la munca am lesinat in metrou. E o senzatie foarte ciudata sa ti se taie filmul brusc, sa visezi, dar in acelasi timp sa ii auzi pe ceilalti cum striga la tine sa te trezesti. M-am facut mai bogata cu un cucui si cu o trimitere la medicul de familie. Am zis ca “Se poate si in Romania” cu referire la faptul ca oamenii au fost destul de draguti, in special doamna blonda, careia ii multumesc mult si imi cer scuze ca din cauza mea a intarziat probabil la munca, iar ambulanta chiar a venit destul de repede si medicii au avut grija de mine. A trebuit sa le zic de 10 ori: nu, nu e posibil sa fiu insarcinata  

Multumesc tuturor din metrou pentru primul ajutor. Momentan stau cu frica pentru ca m-a amenintat fishuc ca in weekend o sa o puna pe mama soacra sa imi injecteze calciu pana n-o sa mai stiu de mine

P.S.: incercati sa consumati cat mai multe lactate, fructe si legume. Stiu ca multi din noi neglijeaza acest lucru, dar in aceasta perioada este foarte important sa ne alimentam cat mai corect. Alti factori pe langa lipsa de calciu sau starea de anemie pot fi stresul sau oboseala. Este adevarat ca multi din noi fug de la facultate la munca sau invers. Eu recunosc, nu mai am timp pentru mine si astfel de stari iti dau de gandit.

Aveti grija de voi!

Ah. Yes. Felt the lactate build-up just now.

Used to hate it at high school and subsequently during NS because it proved a bit painful when someone’s yelping at you to hurry up and if you fell behind in NS, your whole section would be punished for extra rounds for your lack.

But now that I’m doing it because I want to, and based on some past experience, I know there’s a whole new vista of bliss if you push past that feeling.

The Boob Luge Lactates Ice Cold Liquor (NSFW).

Ass Tattoo

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I dare you to catch him.

Spend any amount of time around me and you’ll find out that i’m not too fond of long distance running when it comes to fat loss.  I guess it’s because almost every distance runner I know hurts somewhere!  It’s not a matter of IF you’re going to get hurt, but a matter of WHEN.  Now, if you’re training for a marathon or a triathlon you should be running long distances to prepare for your sport.  If your goals are fat loss and maintaining/building muscle i’ve found that sprinting 400 meters works wonders.

Why 400 meters?

Let’s get this straight.  Sprinting 400 meters all out is absolute hell.  You’d be hard pressed to find another exercise that makes you want to puke and leaves your legs and lungs on fire. It’s also incredibly simple.  All you need is a decent track, some running shoes and the will to push yourself.  I’m sold on it’s physiological benefits though.  Look at Olympic level 400 meter athletes.  They’re very lean and maintain high levels of muscle mass. Now look at Olympic level marathon runners.  They’re frail, have absolutely no muscle and actually have higher body fat percentages than the 400 meter runners.

Which one do you want to look like?

How it works.

I’m going to keep this simple and not take you on an hour long Bioenergetics lecture.  Running 400 meters taxes two energy pathways.  The first 20 seconds of running utilizes the ATP-CP pathway.  The remaining 3 minutes of running is highly dependent on anaerobic glycolysis.  One of the by-products of anaerobic glycolysis is lactate.  Research has shown a direct correlation between high levels of lactate and the subsequent release of GH (growth hormone).  GH is a highly lypolitic (stimulates the release of free fatty acids) and anti-catabolic (muscle protector) hormone. Sprinting 400 meters is an incredibly effective way to produce high levels of lactate and stimulate the release of GH.

Growth hormone. Your new friend.

The program.

I found this program in Chad Waterbury’s book, Muscle Revolution. It’s easy to understand and produces results.  My good friend Santiago followed it for 5 weeks and lost 25lbs!  He didn’t change his diet (I don’t recommend this) and was flying on the soccer field.  I typically suggest this program to my intermediate to advanced clients who want to strip that last 10 to 20 pounds of stubborn fat.  I wouldn’t recommend this to someone who hasn’t exercised in 10 years and is 100 pounds over weight. Sprinting 400 meters requires a decent level of fitness and a high pain threshold. Try it for 5 weeks and let me know what you think!

Bebé Glotón (Spanish for “Greedy Baby”) is a doll that breastfeeds. Your child can strap on the included nursing bra, complete with flower-shaped areolae, and quiet this squalling baby by nursing it. Manufacturer’s site here. WHAT. THE. WHAT.

Via.

Why being a woman is sometimes so humiliating?

pentru cand tocmai ai venit cu sacosele pline din oras, dar  n-ai chef sa stai mai mult de 10 minute in bucatarie.

Ce faci cand vrei sa multumesti unei fiinte, ai impresia ca stii sa gatesti si stii ca fiinta respectiva nu agreeaza dulciurile, in schimb agreeaza placinta cu praz si ciupercile? Simplu. Cauti o reteta de tort cu ciuperci pe net. Rezultat? Nu gasesti nici una asa ca inventezi )

Sa vedem ce-a iesit

Durata: 60-70 de minute (daca se prepara mai multe chestii in acelasi timp)

Ce ne trebuie:

Lactate:
- 1 rotita Camembert (Hochland)
- 1 pachet Emmental (President)
- 3-4 felii branza topita cu smantana (Hochland)
- parmezan ras
- 5 linguri smantana
- 1 pahar lapte
- 200 g branza Feta
- 200 g mozarella

Altele:
- 4 oua
- 2 felii sunca
- 1/4 cana de cereale integrale
- 13 linguri faina
- sare
- 5 bucati praz
- 2 linguri unt
- 1 rosie
- 300 g ciuperci (sampinioane)

OPTIONAL! (in cazul meu, tortul era cu “dedicatie”)
Pentru “ornat”:
- 12 ciuperci (sampinioane)
- 1 lingura unt
- 1 lingurita sos Worcestershire
- ierburi mediteraneene
- piper
- sare
- apa

PARTEA CU BLATUL DE JOS SI CLATITELE

1. Se ia un ou. Se bate cu facaletul. Sau cu o furculita. (poza 1)

2. Se iau vreo 2 linguri de smantana si se arunca peste oul batut. (poza 2)

3. Se iau vreo 2 felii de sunca si se taie cubulete. Se arunca peste oul cu smantana. (poza 3)

4. Se ia un sfert de cana de cereale integrale, se acopera cu lapte. Se asteapta pana cand cerealele au supt laptele si s-au molesit apoi se arunca peste oul cu smantana si sunca si ca bonus se baga si o lingura de faina. (poza 4)

5. Se ia niste Camembert de la Hochland si se taie cubulete si se arunca peste oul cu smantana si sunca si cereale. Apoi se ia un pachet de Emmental de la President si se rade si se arunca peste oul cu smantana si sunca si cereale si Camembert. (poza 5)

6. Se amesteca si se deseneaza un smiley cretin care scoate limba. (poza 6)

7. Se ia o forma rotunda ca pentru tort. De preferat d-aia facuta pt. a fi introdusa in flacarile iadului, sau in cuptor. Se tapeteaza cu hartie de copt si se arunca peste ea compozitia amestecata anterior. Deasupra se pun niste felii de branza topita si parmezan ras. Se baga la cuptor.

8. Vreo 30 de minute mai tarziu se verifica flacarile iadului mentionate anterior si daca se constata o colorare misto cu tenta de crusta, se scoate din cuptor si se lasa la racit.

9. In timp ce cuptorul se joaca de-a parjolitul chestiei de mai sus, se amesteca doua oua cu vreo 10 linguri de faina si niste sare si niste lapte pana se presteaza un aluat decent de clatite, dar nitel mai gros decat deobicei (neaparat putin mai gros). Se presteaza vreo 4-5 clatite din el doar pentru a se constata ca e nevoie doar de vreo 3.

PARTEA CU UMPLUTURILE

10. Dupa ce s-a terminat si cu clatitele, se iau vreo 5 bucati de praz. Se taie frunzele sau cum naiba se numesc chestiile alea lungi si falfaitoare si se marunteste prazul cu un cutit d-ala mare si ascutit.

11. Se iau vreo 2 linguri de unt si se topesc intr-o tigaie. Dupa ce s-au topit, se arunca prazul maruntit peste si se lasa la calit, prajit, whatever.

12. Se ia o rosie si se toaca si ea, apoi se arunca peste prazul amestecat cu 2 linguri de smantana si 1 de faina.

13. Se ia un pachet de Feta (de 200 de grame) si se faramiteaza. Apoi se arunca in tigaie si se amesteca in continuare.

14. Se iau niste ciuperci care se taie si se amesteca intr-o tigaie cu 1 ou, 2 linguri de faina, o lingura de smantana si putin lapte pana iese ca o ciulama.

15. Peste blatul de jos (ramas in forma aia rotunda) se arunca umplutura cu praz. Deasupra se arunca o clatita. Peste clatita se arunca ciulamaua aia de ciuperci. Deasupra se arunca inca o clatita. Peste clatita se arunca niste mozarella rasa si putin parmezan. Se baga la cuptor vreo inca 30-40 de minute.

URMEAZA PARTEA OPTIONALA

16. Se iau niste ciuperci proaspete si se curata (coditele se lasa intregi). Se pune o lingura de unt intr-o tigaie si se lasa la topit (pe foc evident). Deasupra se pune o lingurita de sos Worcestershire si se baga ciupercile peste. Se iau niste ierburi si niste piper si niste sare si se asezoneaza ciupercile. Se pune un pic de apa si un capac peste tigaie si se lasa la aburi vreo 5-10 minute.

17. Se scoate forma aia rotunda din cuptor si se orneaza cu ciupercile de mai devreme. Se injura cand se scrie “Thank You” din codite de ciuperci. Juma’ de ora mai tarziu se reuseste.

Se poate baga la frigider si manca rece, sau se poate reincalzi la microunde (timp de 1 minut si 10 secunde) si manca mai cald. Merge oricum. Daca doriti, puteti sa incercati un sos de rosii peste. Pofta buna! merita facut zic eu.

Mi-a facut animaloo o pofta cu chestia asta acum vreo 2-3 saptamani incat simteam nevoia acuta sa prestez si eu o minunatie de genul asta!

Durata: 60 de minute (45 in cuptor, 15 pregatire)

Ce ne trebuie:

Carne:
- 3-4 felii de sunca

Lactate:
- 1 triunghi de Brie (hochland)
- 1 rotita Camembert (hochland)
- 200 g cheddar
- 4 felii de branza topita cu smantana (hochland)
- parmezan ras
- 1 cana cu lapte
- 350 g smantana

Altele:
- 4 oua
- 5 felii de paine (gen toast)
- 3 linguri de faina
- 1/2 – 3/4 plic praf de copt (de 10 g)
- 7-8 ciuperci (sampinioane)
- unt
- pesmet
- castroane + forma de chec
- cuptor

1. Se bat 3 oo pentru ca n-au fost cuminti (de preferat fara sut direct). Dupa care se ia un bol in care se bat 3 oo de gaina.

2. Se ia un castronel sau ceva similar in care se arunca vreo 5 felii de paine (eu am luat d-aia gen toast) cu niste o cana cu lapte. Se lasa ca feliile sa suga tot lichidul alb.

3. Se iau vreo 250 de grame de smantana (eu am preferat d-aia super cremoasa) si se amesteca in bolu’ cu oole.

4. Se iau cateva felii de sunca (in cazul meu, n-am avut sunca pentru ca altfel as fi folosit clar sunca asa ca am prestat cu niste pastrama din piept de pui – si s-a dus cam juma’ din ea) si se taie cubulete.

5. Se iau si vreo 3 linguri de faina care se arunca in bol si se incorporeaza USOR ca sa nu se faca denivelari d-alea numite cocoloase.

6. Se baga si 1/2 – 3/4 pliculet praf de copt (de 10 grame) in tot amestecu’

7. Dupa ce s-a incorporat faina, se merge la un triunghi de Brie de la Hochland si se taie bucatele cam juma’ din el. Se arunca-n bol.

8. Tot de la Hochland, se ia o rotita mica de Camembert si se taie juma’ din ea bucatele si se arunca tot in bol. Se amesteca.

9. Se iau vreo 200 de grame de Cheddar si se baga pe razatoare apoi se arunca in bol si se amesteca.

10. Se iau sugativele de paine din castron si se arunca si ele in bol. Se amesteca din nou.

11. Se iau vreo 7-8 sampinioane, se taie “cubulete” si se arunca-n bol. Se amesteca.

12. Se ia o forma de chec, se mangaie cu niste unt si se fardeaza cu niste pesmet.

13. Se arunca terci-ul din bol in forma de chec.

14. Se iau niste vreo 4 felii de branza topita cu smantana de la Hochland (d-aia subtire) si se pun deasupra terci-ului.

15. Se ia niste parmezan ras si se pune peste feliile de branza topita cat sa acopere tot.

16. Se ia un ou, se bate, se amesteca cu 100 de grame de smantana. Chestia rezultata se arunca peste parmezan.

17. Se baga la cuptor, foc mic spre mediu, timp de vreo 40-50 de minute.

18. Se scoate, se miroase, se lasa sa se raceasca, se taie, se mananca.

Camembert, ardei rosu si verde, gulii.

Simplu = bun.

Spinning: science et technologie

Marie-Josée Richard et Hélène Marion

(Agence Science-Presse) – Sur les 3,6 millions de cyclistes québécois, seulement 70 000 bravent l’hiver chaque année. Le spinning est donc une activité qui gagne à être connue de ceux qui veulent garder la forme, sans se geler le bout du nez. Sur un vélo stationnaire, les participants suivent la cadence endiablée de l’entraîneur. En une séance, ils peuvent brûler jusqu’à 800 calories! Et avec les récents progrès de la science et de la technologie, on sait comment vous faire suer, pour atteindre les résultats escomptés!

Cyclisme d’hivers

Si à l’origine, cet entraînement était réservé à l’élite cycliste, aujourd’hui des gens de tous les niveaux se sentent interpellés. «On est arrivé à démontrer que c’est la qualité de l’entraînement qui devait prévaloir sur le volume d’exercices à faire», explique Guy Thibault, conseiller en recherche à la Direction du sport et de l’activité physique du Ministère de l’Éducation, du Loisir et du Sport.

De plus, le sportif amateur peut désormais compter sur une panoplie de données sur sa forme physique: il peut visualiser ses progrès, sous forme de statistiques, de graphiques et de tableaux. Et attention, on ne parle plus uniquement du nombre de battements cardiaques! On peut connaître son VO2max, son niveau de lactate, son taux de globules blancs, son niveau de fer… des données que le cycliste ne pourrait pas recueillir avec autant de précision à l’extérieur. Sur un vélo stationnaire, quand le chrono est parti, rien ne peut interrompre la séance!

Ces entraînements permettent également de prévenir les blessures et les excès de fatigue causés par un surentraînement. Avec la méthode dite «par intervalles», on ne s’entraîne pas pendant 45 minutes à pleine capacité, cinq jours de suite! On apprend à doser son énergie et à insérer des périodes de repos. En travaillant mieux — et non pas nécessairement en travaillant plus —, les résultats se pointent peu à peu. Quand l’athlète peut constater ses progrès au fil des semaines, il est bien plus probable qu’il demeure motivé et qu’il enfile les séances jusqu’aux premiers jours du printemps.

Technologies dernier cri

Le spinning s’accompagne de technologies qui lui sont propres, aujourd’hui plus près de l’informatique que de la mécanique! Par exemple, l’appareil d’entraînement CompuTrainer permet de connaître à la fois la cadence (RPM soit le nombre de tours par minute), la puissance de pédalage (en watts), la fréquence cardiaque et l’efficacité du coup de pédale. Sur la roue arrière du vélo, on installe une unité de résistance capable de faire varier la tension en fonction d’un entraînement préprogrammé ou d’un parcours fourni avec le logiciel. Le cycliste doit alors déployer une force variable pour maintenir sa cadence.

L’athlète peut même rouler avec huit autres coureurs sur des parcours virtuels de déserts, de montagnes, de montées et de descentes… sur écran géant! De l’avis de Ian Hughes, entraîneur de l’Équipe du Québec de vélo de montagne à la Fédération des Sports Cyclistes à Bromont, l’aspect ludique de ces appareils n’enraye en rien la difficulté des entraînements: «ça ne fait que les rendre moins répétitifs et plus divertissants… même à 180 battements cardiaques par minute!».

Entrainement sur logiciel

Pour aider l’athlète à voir clair à travers tous ces chiffres, il est recommandé de faire appel aux services d’un entraîneur. Les technologies ont tant progressé que cet entraîneur peut désormais être… virtuel! Il suffit à l’athlète d’envoyer par courriel ses enregistrements de fréquence cardiaque, de VO2max, et autres données. L’entraîneur pourra ensuite les analyser et lui envoyer un programme d’entraînement adapté à ses capacités. L’entraîneur d’aujourd’hui n’a plus à être physiquement auprès de son poulain pour le suivre pas à pas… ou plutôt, coup de pédale par coup de pédale!

Pour en savoir plus:

Fédération Québécoise des Sports Cyclistes

www.fqsc.net

Peak – Centre de haute performance Montréal

www.peakcentremontreal.ca

Combien ça coûte?

Vous désirez investir dans un suivi de votre forme physique? Sachez que le plan d’entraînement coûte entre 100$ et 200$ par mois, selon la qualité du suivi recherché. Tout d’abord, le sportif doit posséder un capteur de puissance efficace; il s’agit d’un moniteur cardiaque qui compte la vitesse du coup de pédale en watts. L’appareil coûte entre 5000$ et 6000$, mais des capteurs moins perfectionnés sont disponibles pour environ 1500$. La montre Polar calcule la fréquence cardiaque et coûte environ 100$. Pour une évaluation complète de votre VO2max, comptez environ 200$ par test. Pour quelques milliers de dollars (1500 à 2000$), il est aussi possible de mettre la main sur un ensemble CompuTrainer pour s’entraîner dans le confort de son foyer et rivaliser contre ses meilleures performances.

PUBLICITÉ

Quand un homme accouche. Roman de cheminement. Le personnage principal accouche de son enfant intérieur qui devient son ami et son thérapeute tout au long du roman. Ce livre est le premier d’une trilogie qui a été reprise dans L’amour en 3 Dimensions. 9,95$

Disponible Par téléphone: (514) 256-9000, en région: 1-877-256-9009
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Par la poste: Reflet de Société 4233 Ste-Catherine Est Montréal, Qc. H1V 1X4

Extractele de mai jos au fost traduse din cartea lui Jess Fenton, numita “Total raw food, the complete guide for beginners”.

Bazat pe un studiu facut in decurs de 14 ani pe un lot de 80,000 femei, profesor doctor Walter Willet la Universitatea Harvard, a vrut sa demonstreze ca inlocuirea a 5% de grasimi saturate (lactate) cu grasimi nesaturate din surse vegetale, precum seminte, cereale, legume verzi si orice leguma cu frunze verzi, vor duce la micsora ratei atacurilor de cord si a decesului cauzat de boli de inima.

In decursul studiului s-a observat, contrar opiniei generale, ca produsele lactate nu sunt sursa ideala de calciu, asa cum incearca producatorii sa promoveze, si ca, chiar culmea, incurajeaza formarea osteoporozei. Lactatele contin calciu insa tranzitia lor prin corp uman nu fac decat sa spele calciul adus. Puterea de absortie este data de magneziu, dupa cum bine stim, insa lactatele nu contin decat cantitati neisemnate de magneziu care nu au puterea de a intari absorbtia de calciu. Doar 25 de procente din toata cantitatea de calciu existenta se poate absorbi, iar restul de 75%, lipsit de magneziu, este intrebuintat de corp intr-un mod distructiv:

• este convertit de rinichi in pietre dureroase, construite in timp ca perlele
• in scoici blocand tractul urinar
• contribuie la dezvoltarea artritei, iar depuneri de calciu care de multe ori
• se manifesta sub forma gutei

O sa va intrebati, bine, bine dar ce facem cu osteoporoza? Dr. Hegsted din Anglia care a studiat si scris despre distributia geografica a osteoporozei, spunea ca tarile care consuma cantitati insemnate de lapte sunt predispuse la osteoporoza, cum ar fi spre exemplu eschimosii, care consuma 2,500 mg/zi si unde rata de osteoporoza este printre cele mai ridicate din intreaga lume, pe cand poporul din Bantus, Africa de sud, au 12% doza de proteine zilnice dintre care mare parte din surse vegetale, si numai 200 -300 mg calciu/zi. Aceasta reprezinta jumatatea dozei recomandate pentru femei si culmea, osteoporoza nu le atinge si pe deasupra mai dau si nastere in decursul anilor la un numar mare de copii, pe care-i alapteaza pana la o varsta mai inaintata decat normal.

Intrebarea vine, care este sursa de alimentare cu calciu? Raspunsul este: din exact aceeasi sursa de unde animalele isi iau calciul, din plante verzi si in special din acelea cu frunze verzi. Referindu-ne la calciu si construirea de oase si dinti sanatosi, cum putem oare comenta superbii fildesi ai elefantilor si puternicele coarne ale rinocerilor?

Spre deosebire de sursa de calciu din lactate, o alta sursa importanta, de multe ori uitata, este reprezentata de plante si legume cu frunze verzi, precum salata, spanac, urzici, papadie si orice fe de verdeturi pline de clorofila. Absorbtia calciului in acest caz se face foarte usor si reduce pierderea calciului in drumul lui.

Acest studiu a scos la iveala ca produsele lactate nu au fost destinate consumul uman, ci doar pentru vitei sau alti pui de animale. Laptele de vaca contine de 20 de ori mai multa caseina decat laptele uman. El este destinat sa creasca intr-un interval de un an, un vitel de 45 kg pana la 500 kg, pe cand laptele uman dezvolta un copil de la 3,5 kg-15 kg in 18 luni.

Un alt fapt este ca de la varsa de 18-20 luni, corpul omenesc incepe sa digere laptele diferit, odata ce sucul digestiv incepe sa se produca. Inainte de aceasta laptele era alcalin si nu incuraja formarea de mucus, pe cand dupa 20 luni, odata diluat cu sucul gastric, o foarte diferita reactie chimica intervine. Laptele se transforma intr-un lichid acid incurajand formarea de mucus care este toxic pentru corp si care ulterior duce la imbracarea organelor precum ficat, stomac, plamani (care uneori duce la sufocare in special la bebelusi). Este infiorator, insa de ce credeti ca mamiferele au sadit in ele instinctul de a-si intarca puii? Si in plus pentru metabolizarea lactozei, noi nascutii detin enzime speciale care dispar pana la varsta de 4, 5 ani. Oare corpul nostru nu incearca sa ne spuna ceva ceva?

Oamenii sunt singurele fiinte care consuma laptele altor vietuitoare si poate ni se pare normal, deoarece societatea in care traim ne-a educat astfel.  Un alt punct este ca laptele contine lactoza, pe care stomacul omenesc o digera foarte greu iar  in unele cazuri nu reuseste s-o digere, si asta din cauza lipsei de enzime speciale de care dispun numai puii de animale. Lactoza nedigerata produce indigestii, imbalonari, dureri abdominale, etc.”

Stiu ca pare suparator si multi dintre noi am incerca sa aparam si sa negam cele spuse mai sus, insa problema este ca nu eu sustin aceasta opinie, ci renumiti medici care au ajuns la aceste concluzii dupa ani de cercetare. Spre exemplu, doctori respectati pediatrii din istoria Americii, precum dr. Benjamin Spock, renumitul autor celebru al cartilor cu specific pedriatic, printre care vestita “The baby and child care” si in romaneste “Ingrijirea sugarului si a copilului” cat si dr. Frank Oski, Chief of Pediatrics at Johns Hopkins Hospital, dadeau sfatul oamenilor sa nu se mai atinga si mai ales sa nu isi mai hraneasca copiii cu lapte.

In 1992 a aparut in New York Times articolul intitulat “Eating well; Cow’s Milk And Children: A New No-No?” in care se sublinia  de catre Comitetului doctoriilor de medicina responsabila (The Physicians Committee on Responsible Medicine) ca laptele nu va mai trebui recomandat populatiei, cu precadere copiilor deoarece prezinta un risc de imbolnavire ducand la infectii diverse, predispunerea la raceli si infectii ale sinusului si urechii, alergii de orice tip, deficiente de fier in special la copii, probleme respiratorii, anemie in cazul copiilor sub un an, diabet juvenil, dureri abdominale, colici, iritatie intestinala, sangerare intestinala, constipatia cronica, flatulenta, si nu in ultimul rand posibila infectie cu salmonela.

“O alta veste infricosatoare este ca atat in USA cat si in statele europene, mai mult de 3 din 5 vaci au leucemie, asta insemnand cam 80% din totalul de vaci. Virusul este distrus prin pasteurizare si asta doar daca e realizata cum trebuie. Virusul se poate transmite la orice animal care intra in contact cu acesta si dupa un studiu realizat, s-a dovedit ca in anumite state din USA cat si Rusia si Suedia, unde cazurile de leucemie bovina sunt foarte intalnite, si ratele de leucemie umana sunt ridicate.” — Pasaj luat din articolul foarte complex scris de dr. Robert M. Kradjian, MD Breast Surgery Chief Division of General Surgery in care precizeaza cele scrise mai sus cat si legatura anumitor cancere cu lactatele si proteine, il puteti citi aici.

Alte articole ajutatoare, atat din ziare celebre cat si scrise de doctori de renume le puteti gasi aici.

Va urma un articol care va discuta excesul de proteine pe care il introducem in corp zilnic si procentul scazut de numai 45 g/zi de proteine de care fiecare individ are nevoie.

 Image used is public domain and is obtained from Public Domain Photos

this is shocking new business idea. i read breastfeeding bring health benefit to mother and child for many years (increased intelligence, reduced risk of breast cancer and more…) a business with many shops in town for lactating women who sit and offer their breast for milk feeding to adults. the milk will be more expensive than buy at supermarket and women can make money. people who did not breastfeed enough when little can breastfeed now and also drink very healthy fresh milk. it’s crazy but good idea. someone must try, only need capital for shop and advertisement to recruit women on voluntary basis. why not? yo think it

http://www.thinkaloo.com

Cu siguranţă cunoaştem mai multe mărci străine din industria alimentară decât din cea românească, iar produsele tradiţionale româneşti stau în umbra acestora. Poate ca românii ar prefera produsele tradiţionale româneşti, însă ei nu le cunosc, ori pentru că nu au acces la ele, ori pentru că acestea nu au destule fonduri pentru a se promova. Produsele lactate şi cele din carne au posibilitatea de a deveni mult mai uşor mărci, însă nu ştiu câţi dintre voi vor recunoaşte vreunul din următoarele produse, iar pentru a demonstra acest lucru am ales doar fabricanţii care au o gamă mai largă de produse lactate sau din carne.

Produse lactate: IEZER (SC MOCA SRL), TÎRNAVELE (SC SIMOLACT SRL), PONOR (SC MONTANA CAD SRL), Trascău (SC BINAL MOB SRL ), BĂGĂU (SC AGROPROD IMPEX SRL), COŞEŞTI (SC AGROLACT SRL), DORLACT (SC DORLACT SRL), POIANA (SC VILACTIL PRODCOM S.R.L.), CICOS (SC CICOS SRL), Poalele Ciucaşului (SC ELBOCIS SRL), Ieduţ (SC EUROFERMA SRL), Pleşcoi (SC TRI 94 PROD COM SRL), VERMEŞ (SC MIRASEB SRL), Bobâlna (SC AQUASALA SRL), MARK (SC MARK SRL), MURGO (SC PP GRIG SRL), Guido (SC GOLF SRL), SIMERIA (SC MILK PROD SRL), MESEŞ (SC GÎRBOU PRODLACT SRL), Someş (SC CALION PROD SRL), POIANA MǍRULUI (SC STRUGURELU POIANA SRL) etc.
Produse din carne: IANOŞI (SC IANOŞI CARN SRL), Nădlac (PF NEAMŢ MIRCE), DISTINCT (SC DISTINCT COMIMPEX SRL), TRAI – COV (SC CARMANGERIA TRAI – COV SRL), Tudor (SC OLAS PROD SRL), Santec (SC ‘’SANTEC’’ SRL), Burdujeni (SC PANCORMA SRL), UDEŞTI (SC UDEŞTEANA SRL) etc.

Poate că în oraşele lor de provenienţă aceste produse alimentare sunt foarte cunoscute de către consumatori, nu negăm acest lucru. Întrebarea este: ce ar trebui făcut ca aceste produse să devină mărci naţionale? Cu siguranţă am beneficia cu toţii din acest lucru. În primul rând ar trebui să-şi aleagă fiecare un nume pentru toate produsele din gamă, astfel ar putea fi recunoscute mai uşor. Cele pe care le-am menţionat au îndeplinit acest prim pas. Urmatorul lucru ar fi realizarea unui site, dezvoltarea tehnologiei pentru producerea unor cantităţi mai mari de produse, ca apoi să urmeze distribuţia în cât mai multe locaţii. Să nu uităm cel mai important aspect: promovarea lor, ele trebuie să devină vizibile şi recunoscute de către consumatori. Din lipsa unor fonduri substanţiale, nu cred că vom vedea prea curând aceste produse în magazinele de larg consum din România. Dacă totuşi veţi zări pe piaţă aceste produse, cred ca ar fi indicat să le cumpăraţi şi să le încercaţi, să vedeţi dacă tradiţionalul merge mână-în-mână cu calitatea.

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Ina Draganoaia

Piaţa iaurturilor a avut un trend ascendent în ultimii ani, iar acest lucru se datorează puterii de cumpărare mai ridicate şi a diversificării produselor lactate. Piaţa iaurturilor a urcat în primele şase luni din 2008 la peste 227 milioane de lei, în creştere cu 22% faţă de primele şase luni din 2007 şi cu 11% ca volume vândute. Ca subcategorie, iaurtul de băut deţine peste jumătate din piaţa iaurturilor, atât ca volum de vânzări, cât şi ca valoare. Iaurtul de băut deţine o valoare importantă în totalul vânzărilor deoarece este perceput de consumatori ca fiind foarte sănătos şi îl pot procura din locuri accesibile, dar şi datorită ambalajului. Ofertă s-a diversificat şi în ceea ce priveşte iaurtul de băut, astfel au apărut iaurturi de băut cu diverse arome, ceea ce a atras atenţia producătorilor asupra modului în care îşi atrag clienţii, apelându-se la publicitate pentru a se face cunoscute aceste oferte şi a cuceri cât mai mult din cota de piaţă. Cel mai important client de publicitate din categoria iaurturilor rămâne compania Danone, cu 71% din cheltuielile pentru publicitatea la iaurturi în primul semestru din 2008. Producătorul francez este urmat de compania Tnuva, cu mărcile Tnuva şi Yoplait (16%), Albalact, cu Zuzu şi Zuzu de băut (5%), Friesland, cu Milli (5%) şi Napolact (1%), Raiffrom – Grivco, cu Sanlacta (3%) şi Delaco, cu iaurturile Zott şi Zott Jogobella (0.01%). La nivelul comunicării, Danone, mizează pe efectele produselor asupra sănătăţii, în timp ce Tnuva se pune în relaţie mai mult cu valorile familiale, iar Napolact cu cele locale, tradiţionale. Chiar daca piaţa de lactate proaspete este în creştere, românii rămân în urmă europenilor din punctul de vedere al consumului acestor produse. În România, consumul mediu de lactate proaspete pe cap de locuitor este de circa 5,4 kilograme pe an, în timp ce în Germania este de 33,6 kilograme, în Franţa, de 33,7 kilograme, iar în Bulgaria, de 16,2 kilograme.

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