Blogs about: Late Stage Venture Capital

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The (Still) Crazy World of Display – The Who-Matters List

The Display channel is under assault from a number of forces.  Not the least of these is from itself.  The ad agencies, publishers and advertisers that occupy much of the space have not done much if a… more →

The Marketeer

The (Still) Crazy World of Display - The Who-Matters List

jsexsmith wrote 12 months ago: The Display channel is under assault from a number of forces.  Not the least of these is from itself … more →

Tags: future of advertising, marketing effectiveness, Marketing, advertising, advertising agency, Chief Marketing Officer, Chief Financial Officer, Chief Executive Officer, media

Who will be the winners in the big data ecosystem serving publishers and marketers?

jsexsmith wrote 1 year ago: We have just completed our best take of the demand and supply side, analytics, DMP and other vendor … more →

Tags: marketing effectiveness, advertising, advertising agency, Chief Executive Officer, Chief Financial Officer, Chief Marketing Officer, future of advertising, Marketing, media

Marketing data for hardliners only?

jsexsmith wrote 1 year ago: Can engineers turn marketing around?  The folks from BlueKai, Aggregate Knowledge and krux digital s … more →

Tags: future of advertising, Marketing, advertising, advertising agency, Chief Marketing Officer, Chief Financial Officer, Chief Executive Officer, media, Private Equity


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