To maximize a company’s revenue result and customer experience, B2B Sales and Marketing teams need to align around similar objectives. Recent trends point to both sales and marketing are gettin… more →
Marketing Observationswrote 3 months ago: I’ve been actively writing and presenting over the last few months on the changing B2B marketi … more →
wrote 3 months ago: Imagine this… A desk so full of papers that you can’t see what color it is An email inbox with over … more →
wrote 6 months ago: In the recent issue of BtoB Magazines lead generation guide Laura Ramos, a Vice President and princi … more →
wrote 6 months ago: To maximize a company’s revenue result and customer experience, B2B Sales and Marketing teams … more →
wrote 7 months ago: While President Obama was across town in Tempe, Arizona giving a commencement speech emphasizing how … more →
wrote 8 months ago: My recent blog post on the inbound marketing / marketing content management crowd has gotten me thin … more →
wrote 8 months ago: Think for a moment of the contrast in the choice of wording in the U.S. Apollo 13 Mission from the M … more →
wrote 9 months ago: I attended a ‘virtual’ conference by MarketingProfs yesterday that was outstanding … more →
wrote 9 months ago: Against the Odds Today marks my first-ever virtual conference: “MarketingProfs Digital Marketi … more →
wrote 11 months ago: I’m very pleased to see that Laura Ramos, of Forrester Research, has started her own blog on B … more →
wrote 1 year ago: Rejoice ye visionary readers, rejoice! The tide of marketing is turning at last. After more than 1 … more →
wrote 1 year ago: Two days ago Forrester published a new study on “How To Derive Value From B2B Bloggi … more →
wrote 11 months ago: Did you know that 69% of technology buyers are spectators according to Foresters recent report … more →