Experienta noptilor albe, clasic, refugiul diminetii sau cafeaua de dupa. Piele, multa piele descoperita, combinatia simturilor, imagine + mirosul linistitor. Sunt eu, te trezesc in cel mai placut mod, esti tu, imi plac ochii tai, fac asta doar pentru a ii deschide. Tu pe marginea cestii, suspendata in centrul universului. Pianul imaginar ce dicteaza ritmul pasilor. Fara glume, fara subinteles greu de digerat, fara ascunzisuri, totul pentru o zi mai buna. Timpul strans in vid, cineva a aprins soarele si lumina e somnoroasa in lustra formata de cei patru pereti ai camerei noastre.

Lavazza. Taci… cuvintele sunt pentru restul zilei.

Per certi versi richiama alla memoria la fortunata serie di spot Lavazza con Paolo Bonolis, Luca Laurenti e… San Pietro. Però volete mettere il confronto con George Clooney e John Malkovich? Quest’ultimo, in veste divina, regala al primo una seconda chance di vita – il povero George è stato ucciso da un pianoforte caduto chissà come dall’alto – in cambio di… una macchina Nespresso!
Molto divertente. La campagna è firmata McCann-Erickson.

The Apprentice

Antony Hagerty is nou niet iemand waarvan je zou verwachten dat hij zou meewerken aan een reclamecampagne . Toch heeft hij op verzoek van het Italiaanse koffiemerk Lavazza, de Puccini aria “Nessun Dorma” opgenomen met het Roma Sienfonette Orchestra. Grappig detail is dat Nessun Dorma betekent: Niemand zal slapen, een toepasselijk mantra voor een koffiefabrikant.
Op de website kan je het nummer gratis downloaden (eerst even regsiteren)

Jest nareszcie kalendarz Lavazzy (ci od kaw) na 2010 rok. Tak jak Pirelli jest wydawany od wielu lat i też przez makaroniarzy, za to mniej sławny, co nie znaczy, że gorszy.  A bywają i roczniki, że o niebo lepszy.  W tym roku zdjęcia pstrykał niejaki Miles Aldridge. Google twierdzi, że to znany brytyjski fotograf, a ja pierwsze o tym panie słyszę. Wstyd. Ale nadrobiłam szybko zaległości i… bez fajerwerków. Wszystko ładnie, pięknie opakowane, dopieszczone, ale na każdym zdjęciu mam wrażenie są manekiny nie ludzie. A ja lubię jak fota oddycha. Niech sobie będzie mniej dopieszczona technicznie. Nawet z dupnym kadrem. Ale niech żyje. Ale nie zrażajcie się, bo te foty dla Lavazzy zdają się być wyjątkowo uczłowieczone, pomimo futurystycznej konwencji. Typowej, z tego co zdążyłam zaobserwować, dla Aldridge’a.

Poniżej lipiec-sierpień, wrzesień-październik i listopad-grudzień. I pytanie za sto punktów. Jaki element łączy wszystkie poniższe zdjęcia?

Nie marudzić, że nie wstawiłam styczeń-luty i marzec-kwiecień. Te zdjęcia niefajne były. Uwierzcie mi na słowo. A ten kto nie wierzy niech sam sprawdzi.

I have seen some weird perfume ads and the like but hats off to lavazza, I am trying to link the images with the words..at least it’s got a pretty lady in there though, very Italian advertising..

Picture this, you’re sitting on the edge of your bed late at night. You take off your shoes but you just can’t seem to get your socks off. Perhaps it’s too dark. Perhaps you’re too drunk. Perhaps you’re not wearing socks. Perhaps they’re too tight and small. Perhaps they have one of those heavy duty elastics in the top that cut off your blood circulation and leave marks on your legs for hours. It could be anything really, my mind reels with the possible reasons. You clearly need to have your socks blown off. I have the solution. Listen to Antony sing opera classic Nessun Dorma here. Socks off, problem solved. Fin.

Australienii se plictisesc. Din lipsa de altceva si bani in plus.

Celebra pictura a lui Leonardo da Vinci – “Frumoasa” Mona Lisa, a fost recreata din pahare cu cafea cu lapte, cappuccin, moccacino sau lapte.

De Echte Koffiepurist® weet het natuurlijk allang: het geheim van goede Italiaanse koffie maken in de oerhollandsche doorzoncrib is een kwestie van de juiste spullen. Men neme een vijfenveertig-bar espressoautomaat met bonenmaler en RVS melkopschuimer, een zeecontainer Italiaans bronwater naar keuze, een abonnement op door Simon Levelt persoonlijk voorgekauwde kakelverse koffiebonen van de eerste pluk en u weet alles. Desnoods verkoopt u de automobiel, of u neemt een tweede hypotheek – geluk kent geen prijs, nietwaar?

1. Men vult het waterreservoir tot net onder het ventieltje met koud water;
2. Men vult het koffiereservoir tot aan de rand;
3. Men neme een gebaksvorkje om de koffie lichtjes aan te drukken, en wel zo dat er een fijnmazig ruitpatroon op de koffie ontstaat;
4. Men plaatst de Moka op een nauwelijks waarneembaar fornuisvuur;
5. Men houdt ten allen tijde het deksel geopend;
6. Men roert, als de koffie op komt borrelen, gelijkmatig met een lepeltje (niet het vorkje) in de verse koffie.

Wenn ich morgens im Büro Pakete bekomme, die brettflach, aber fast türblattgroß sind, weiss ich: Das nächste Jahr steht vor der Tür.
Denn dann kommen wieder die Kalender, einer schöner als der andere.
Vielleicht habt ihrs ja schon gemerkt: Es gibt heutzutage für keinen Hersteller, egal ob Kettensäge, Melkmaschine, Handtelefon oder Haarföhn, ein anderes Thema mehr als – na? – Erotik.
Früher hat sich das in der Industrie eigentlich nur Pirelli getraut: Der Kalender war Kult, nicht im Handel erhältlich. Der Rest begleitete unser Jahr entweder mit seinen abgebildeten Produkten (gleich wegwerfen, außer von Motorradmarken), Landschaftsbilder (ab in die Garage oder Omas Kammer) oder Aquarellen (in Flur hängen) oder Landschaftsaquarellen (zum Teufel jetzt!).
Dann kam Manta’s Paradise D & W-Kalender. Bald Lavazzas Kaffeetantenkalender, halberotisch. Dann irgendwann der Jungbäuerinnenkalender, dicht gefolgt vom Jungbauernkalender. Feuerwehrfrauenkalender. Hab ich was vergessen?
Ein Autor aus Berlin belästigt erfreut mich auch jährlich mit seinem Vespa-Kalender: wunderschöne alte Roller, toprestauriert. Nur thronen leider garstige Schnepfen aus dem Wedding drauf, bis zur Unkenntlichkeit gepierct: ein Wunder, dass die überhaupt richtigherum draufsitzen.
Ich kann mich auch lebhaft erinnern, wie Kollege Rudi Raschke und ich uns vor einigen Jahren mit einer Mischung aus Faszination und Abscheu am Anglerkalender von Zebco, einem Spulen- und Rutenhersteller (ja, ich weiß, hahaha) ergötzten. Barbusiges Weibsvolk mit einem fetten, schleimigen Karpfen unterm Arm oder im Schritt. Gefühlte 100 Kilo-Maiden, die mit ihren feisten Backen fischschuppige Haut umhüllten – praktisch so ne Art “Forelle im Speckmantel”. (Wer diesen Kalender jetzt nach diesen verkaufsschmeichlerischen Worten unbedingt haben muss: Hier wohlfeil! Für 15,90 Euro!).
Nachdem mir Angler als eine meist recht nerdische Zunft bekannt sind, dürfte diese Art von Erotik in dieser Gemeinde jedes Jahr für Begeisterung sorgen (der medizinische Fachausdruck für diese sexuelle Abart lautet wahrscheinlich “Piscophilie”).

Na gut, und heut morgen war wieder so ein Trumm in der Post. Dann, die Überraschung! Das, dachte ich mir, glaubt mir keiner!
Dixi-Klo bzw Toi Toi-Chemietoilette (ist die selbe Firma) hat einen eigenen Erotik-Kalender!
Zu meiner Überraschung wurden die recht adretten Damen keineswegs beim Stuhlgang in den fabelhaften Plastik-Häusln der Firma abgelichtet. Sondern als Meerjungfrau (schon wieder ein Fisch! Scheint recht viele Piscophile bei uns zu geben. Was sagt der Tierschutzverein?), dann im Dschungel, in der Dusche, im hüfthohen Meer undsoweiter. Mit dem originellen Titel “Feuchtgebiete”.
Doch recht wenig lebensnah, oder? Es wurde, wie ich aus der Pressemitteilung erfahre, auf Mallorca, in Granada und am Hintertuxer Gletscher geknipst.
Wär das mein Laden, würde ich da fotografieren, wo DIXI auch stattfindet: die Grungelady am Nürburgring, die Metal-Schlampe in Wacken, die Gothicpuppe am Leipziger Völkerschlachtsdenkmal und die Ravemieze in der Dortmunder Westfalenhalle.
So USP-mäßig. Aber mich fragt ja keiner.

“Güzel bir kahve içtiğinizde de, etkileyici bir müzik dinlediğinizde de gözlerinizi kapama eğiliminde olduğunuzu fark ettiniz mi hiç? Bu küçük zevkin her bir anının tadını olabildiğince çıkarmak için…” diyor Lavazza. Ve gelenekselleşmiş takvim projesinin yanına bu kez de müzikal bir proje ekliyor. Bunun için kendi deyimleriyle en sofistike seslerden Antony Hegarty’yi (Antony and the Johnsons) seçiyor.

Antony Hegarty, kahve firması için; bir Puccini klasiği ‘Nessun Dorma’yı yeniden yorumluyor. Üstelik kendi tercihiyle İtalyanca olarak… Roma Senfoni Orkestrası eşliğinde Antony Hegarty’den ‘Nessun Dorma’yı dinlemek isteyenler burayı tıklasın.

Francesca Lavazza’nın müzik ve kahve ile ilgili söylediklerini de buraya not edelim: “Müzik ve kahve birbiriyle bağlantılı temalardır. En az 6 bin şarkının başlığında bile kahve kelimesinin kullanılıyor olması bunun için yeterli ispattır. Sherly Crow ve Bob Dylan gibi büyük sanatçılar bir fincan kahveye teşekkür etmekle ilgili şarkılar yazmışlardır.” 

Fotoğrafçı Miles Aldridge’in objektifinden Lavazza takviminin karelerini görmek isteyenler yazının devamını tıklayabilirler. Ama açıkçası çekimlerin beni çok da etkilediğini söyleyemem. İşin müzik kısmı çok daha başarılı olmuş…

Daca nu-mi pasa sigur sunt superficiala, iar daca imi pasa, sunt prea implicata. Ar fi bine sa ma detasez.

As vrea sa pot spune tot ceea ce gandesc, dar atunci as fi a dracului. Asa ca incerc sa ma controlez, sa nu spun chiar tot, dar asa as deveni retrasa sau timida. Nu-i bine ca ma gandesc atat la mine, as putea trece drept narcisista; dar poate daca nu m-as gandi destul ai crede ca ma subestimez. Daca imi plac hainele frumoase, sunt plina de fite; si daca beau cafea sunt constransa de societate. Daca placerea mea vinovata este sa citesc Coehlo, fac parte din milioanele de oameni care-l citesc pentru ca trebuie. Daca imi si face placere sa-l citesc, e si mai nasol.. inseamna ca sunt un om fara personalitate, manipulat ca o bucatica de plastilina de un PR-ist cu mai multi ani de facultate decat mine. Nici daca as citi Freud nu ar fi prea bine, pentru ca ar insemna ca ma cred prea desteapta. Daca am blog, sunt ostentativa; daca n-as avea, probabil ar trebui sa-mi fac….

And here it stops.

Poti sa crezi ca stii ce se ascunde sub privirea unui om, poti sa gandesti ca se ascund multe dupa usi inchise, este posibil sa ti se para ca anumite lucruri nu trebuie sa ajunga la tine sau sa simti ca tu stii mai bine decat ceea ce vezi. Te-ai gandit o secunda ca totul poate fi simplu? Stiu, ar fi tare complicat… Poate ochii ei iti evita privirea pentru ca e trista, poate ca nu-ti raspunde la telefon pentru ca vrea sa-si asculte gandurile, poate ca nu se gandeste la tine pentru ca trebuie sa se gandeasca la ea…

In alta ordine de idei, eu, impreuna cu toate atributele mele imi iau o vacanta. Scurta. O saptamana. Pentru ca simt nevoia sa respir, sa visez, sa fiu…  N-am mai facut de mult ceva doar pentru mine, asa ca vreau sa ma bucur in doze rezonabile de putin egoist, mai ales ca aceasta vacanta marcheaza 20 de ani de crezuri, de judecati emise si primite, de riduri, de cafea si de vanilie…

Au fost 20 de ani plini de viata, de simturi amortite si trezite, de ganduri din ce in ce mai albe si de multa multa iubire. pentru ca atunci cand te opresti din iubit, nu mai traiesti. Au fost 20 de ani pentru care vreau sa-i multumesc fiecaruia dintre cei ce au aparut in ei. Au fost, zic eu, 20 de ani fericiti. Au fost 20 de momente in care am plans, in care am crezut ca totul trebuie sa se termine, in care n-am mai vrut, in care am vrut prea mult. Au fost 20 de minute rasfirate care au facut cat o eternitate, in care nu credeam sa mai fie vreun moment in care sa nu zambesc; 20 de minute in care nu-mi trebuia nici aer nici apa, aveam fericire; 20 de minute care au avut o viata a lor!

Sunt fericita si daca mi-as dedica o melodie de ziua mea, asta ar fi Placebo – 20 years

A marca italiana de café Lavazza começou a divulgar o seu já famoso calendário. A edição para 2010 tem como tema a música italiana, clássicos como Va’ Pensiero, Guarda Che Luna, ‘O Sole Mio, Con Te Partirò, Baciami Piccina e Nessun Dorma.

Todo o projeto, chamado The Italian Espresso Experience, você pode conhecer aqui.

Fevereiro

Abril

Junho

Agosto

Outubro

Dezembro

Venezuelan designer Enrique Luis Sardi has teamed up with Italian coffee company Lavazza to create a master piece of green design: Cookie cup.

First you drink the coffee, then you eat the cup! Brilliant. And perhaps many of us have thought of something like this at some point, but they did it!

“The cup is made of pastry covered with a special icing sugar, which works as an insulator, and makes the cup waterproof hence allowing you to use the cup and then appreciate its taste.”

In urma cu o saptamna a fost lansat calendarul Lavazza pe 2010. Pozele au fost realizate de catre fotograful de origine britanica Miles Alridge. Tema calendarului din acest an este muzica italiana, sau mai bine spus experienta Lavazza prin intermediul muzicii.

Favoritele mele sunt:

Pentru ca sunt o groaza de lucruri care ma fac fericita..

Pentru ca ma face sa arat mai bine..

Pentru ca ma face sa ma simt mai bine..

Pentru ca tuturor ne plac oamenii fericiti..

Pentru ca mi-e lene sa fiu nervoasa..

Pentru ca merit!

Asa incepe lunga poveste a fericirii mele, pe care am regasit-o, uitata intr-un colt din mine, un pic prafuita si cu moralul la pamant, crezand ca n-o voi mai cauta vreodata. Am gasit-o gandindu-se la mine, la tot ceea ce putem face impreuna, la persoana in care m-ar putea transforma, la visele pe care le putem visa impreuna…. M-a umplut de energie, de iubire, de sentimente, de frumos. Cea care ma privea frustrat in oglinda acum s-a transformat in propria mea creatie. EU. Si deschizand ochii dupa 20 de ani de somn am vazut ca totul in jurul meu infloreste, ca sunt atatea lucruri frumoase care merita atentia mea, ca simt nevoia sa fiu. Si hai sa va spun de ce sunt fericita!

1. Am langa mine niste oameni extraordinari. Cafeaua din Dharma nu zambeste fara Andreea (also known as Dami) si Ada, in facultate chiar ai sta la cursuri daca n-ar fii colegii si prietenii mei supertari acolo, viata ar fi mult mai trista fara oameni care sa-ti dea mesaj in timpul cursului spunandu-ti sa pleci la jumate si sa vii in Jos Palaria, si unde te duci, pentru ca nici Jos Palaria n-ar fi Jos Palaria fara Mihai, omul care bea tot timpul dar nu e praf ever. Acasa ar fi frig fara ai mei, si contul de Facebook ar fi fost deja sters fara Miguel. To all of you –> XOXO

2. Am o groaza de haine supertari. Si de fiecare data cand imi fac curat prin dulap (chestie mai rara decat sarbatorile) e ca si cum as merge la shopping, pentru ca gasesc o groaza de lucruri pe care as putea sa JUR ca nu le-am vazut vreodata, dar, presupunand prin absurd ca le-as fi vazut, le-as fi luat!

3. Animalele mele. Cei care ma cunoasteti o sa va intrebati cand mi-am luat animale. Vesti bune: nu mi-am luat, dar sunt atat de indragostita de animalele Andreei incat m-am autoproclamat co-mama lor. Asadar copii mei sunt: Beto, cel mai in varsta dintre toti, un superb coker spaniel care nu oboseste NICIODATA, and I mean NEVER; Puf, chestia alba superba pe care chiar vroiam s-o fur cand era tiny-winy si care acum iti roade degetele de la picioare in timp ce dormi, trezindu-te cu ocazia asta si Bela, cel mai mic membru al familiei Adamoiu, o catea superba cu extraordinar de mult bun simt si cu cei mai frumosi ochi pe care i-am vazut vreodata. Despre Suzi, pisica/oaia neagra a familei va povestesc intr-un alt post, unul pe masura ei

4. Gossip girl, How I met your mother, Two and a half men, Desperate housewives, 90210, Melrose Place, Cougar Town, Ugly Betty, The Vampire Diaries, House, Gilmore Girls. Yup, that’s my drug si marea mea dorinta este sa se inventeze ziua cu 30 de ore astfel incat sa ma pun la zi cu toate.

5. Sabrina. Nu, nu sunt chiar atat de narcisista, ador filmul “Sabrina”, dar mai ales faptul ca numele meu se targe dupa el, si nu in ultimul rand, ca Sabrina e jucata de Audrey Hepburn, care ajunge la Paris. Ahhhhh…

S-a facut 12 noaptea si mi se cam sting ochii si sistemul meu vrea sa-si dea Shut down, calculatorul haraie din ce in ce mai tare, si asta incepe incet incet sa ma enerveze, fapt care ar strica intreg aranjamentul fericirii, motiv pentru care o sa ma retrag, dar nu inainte de a mai enumera un lucru that keeps me happy, de care tocmai mi-am adus aminte

6. Somnul. Chit ca e de noapte sau de frumusete, sau pur si simplu pe modelul pensionarilor (da Serban, cu tine vorbesc) pe la pranz, I’m your typical, textbook  sleep-junkie. Nu numai ca it makes me pretty, dar ma duce intr-o stare perfecta, stare din care sunt scoasa atunci cand sunt trezita FARA miros de cafea in apropiere. Rusine voua, celor care ma treziti! Va stiti cine sunteti!

Pentru ca mai sunt atatea lucruri care ma fac sa zambesc, revin maine cu continuarea. De asemenea, maine ne-a promis Vladuts o vizita (UUUuuu). Sper doar sa apuc sa-i fac un proper introduction pana sa apuce el sa se manifeste, dar daca totusi uit, retineti sintagma “blog flegmatic”, sau si mai bine, faceti un research pe http://evidenttotrolemodelism.wordpress.com/

Sleep tight!

Designerul venezuelean (?!) Enrique Luis Sardi a ajuns la o intelegere cu cei de la Lavazza pentru a face o ceasca de cafea comestibila si evident eco. Si a facut. In 2003. Dar niciodata nu e tarziu sa lauzi asa ceva. via

Del disñeador venezolano Luis Enrique Sardi para Lavazza. Tazas comestibles ecológicas. El café y las pastas en uno.

This is really great

This is tasty design I can get onboard with

More here

Another great collaboration between a brand and a great artist: the Italian coffee Lavazza and Antony & Johnsons have come together for the new Lavazza campaign where Antony sings “Nessun Dorma” of Puccini.

Listen here .

In the Lavazza website you can also see the making of the 2010 Lavazza Calendar  by renown photographer Miles Aldridge.

Fellini (Source: Walter Albertin/United States Library of Congress's Prints and Photographs Division under the digital ID cph.3c22919)

With the end of the 2009 Lavazza Italian Film Festival and the forthcoming 16th anniversary of master filmmaker Federico Fellini’s death (31st Oct), the time has come to ask what made his films so important to film history and why they consistently appear on many (Time, IMDB, Empire) all time ‘best films’ lists.

The main reason why Fellini is still revered so long after his death was that the man was a creative genius.

Federico Fellini (author: Italiamia under CC Attribution ShareAlike 3.0 license)

At a time when Hollywood was making wonderful blockbuster epics such as ‘Lawrence of Arabia’ (1962) and ‘The Great Escape’ (1963), Italian born Fellini made films such as ‘La Dolce Vita’ (1960) and ‘8 ½’ (1963) – some of his greatest films.

In anticipation of his next film, Fellini had a hard time coming up with a new concept and narrative, so he decided to make a film about just that – a filmmakers’ struggle.

‘8 ½’ is about a director (Fellini’s alter ego, ‘Guido’ played by Marcello Mastroianni) who has a creative block as he allows his fears and anxieties to overtake him. This then leads to a midlife crisis of sorts. From there ‘Guido’ enters a world of introspection, memory and fantasy.

This film is high on symbolism as most of Fellini’s movies are. He had a lifelong fascination with the circus, vaudeville characters and religion.

The insightful, often tragic portrayals of outcasts in society within his films, such as ‘Cabiria’, a prostitute who tries to find love from ‘Nights of Cabiria’ (1957) and ‘Gelsomina’ a girl who gets sold to a cruel circus owner from ‘La Strada’ (1954), are heartbreaking . Yet ultimately you are full of admiration for their strength, resolve and human spirit.

Both of these characters were brilliantly played by Fellini’s wife, Giulietta Masina (who died a year after Fellini).

Fellini’s fascination with the circus and vaudeville began in his childhood in a small town named Rimini (Italy) where the travelling circus would come and entertain the town.

Fellini never forgot these childhood impressions and these were manifested throughout his films.

Following is a scene from ‘8 1/2′ (source: Desvelos)

On the biographical nature of his films he colourfully stated:

“Cinema is an old whore, like circus and variety, who knows how to give many kinds of pleasure. Besides, you can’t teach old fleas new dogs.”

He was brought up a staunch Catholic but is highly critical of religion in his movies.

In his own way he does portray a reverence for it. This love/hate relationship with religion led the Vatican to attempt to ban ‘La Dolce Vita’ and they succeeded in the end.

It was mainly seen as immoral as it juxtaposed religious icons (such as the statue of Jesus floating over Rome) against a backdrop of new ‘profane’ Italian modernism based on the economic boom of the late 1950s. It also treated themes such as sexuality and suicide in a very casual manner for the time.

‘La Dolce Vita’ also criticized Rome’s vision of itself and depicted it as an ‘over civilized’ ‘moral wasteland’ in which the Italian government thought unacceptable. Remember it was in the early 1960’s, however his critique of society is arguably still valid today (especially with Berlusconi at the helm).

There are so many levels of meaning and complexities in Fellini’s films, it really is a shame more people aren’t exposed to them anymore.

Here is the infamous Trevi Fountain clip from ‘La Dolce Vita’ (source:  juliabarnum)

Another scene from ‘La Dolce Vita’ (source: brushstrocksrock)

Walking into most chain movie rental stores is a sad experience as many master filmmakers, such as Fellini, are mostly no longer available.

Fifteen years ago the ‘arthouse’ sections were bursting, and today they’re virtually non-existent. But that’s another issue altogether.

If you had the chance to see his films, you are definitely one of the lucky ones. If you haven’t and you get the opportunity – don’t miss it!

Here is a video excerpt of an interview with Fellini (source: stockhausen/bbc 1965)

His masterful response on being called a genius:

“Nietzsche claimed that his genius was in his nostrils and I think that is a very excellent place for it to be.”

RIP Fellini.

Едва ли в цял свят има по-предпочитана напитка от кафето, като то съпровожда деня на голяма част от хората по света. Поводите за употребата му варират от бизнес срещи, срещи с приятели, поредната почивка през работния ден,  до най-обикновено сутришно кафе за пробуждане. То се е превърнало в абсолютна  необходимост. Не зная дали, ако човечеството осъмне без кафе земята ще спре да се върти, едва ли… но съм напълно сигурен, че света ще спре за миг, милионите хора консумиращи напитката ще се обърнат назад и ще разберат колко много зависими са били от нея.

Всички знаем, че родината на кафето е Африка, по точно Етиопия. Там за козарчето, което забелязало как козите му пощръкляват и не спят по цели нощи щом са яли от чудотворното растение (представям си, ако и канабисът е бил открит по същия начин – мамка им, това са били едни наистина щастливи кози).

Кафето става популярно първо в арабския свят, от където носи и наименованието (от тур. Kahve „кауе“), което означава сила. Днес най-голям производител на кафе в света е Бразилия. Ала страната дала най-много на кафето е Италия, защото именно там се раждат превъзходното лате, божественото капучино и любимото на всички еспресо, както и още стотици рецепти и начини на приготвяне.

Ако искате да прочетете повече за историята на кафето влезте тук.

А кое е любимото кафе на Италия? Ако можем да се доверим на прекрасния слоган на компанията Lavazza: “Italy’s favourite coffee”, то именно техният продукт е търсеното кафе. Не зная дали това е истина. Лично смятам, че illy правят, ако не по-добро, то поне точно толкова добро кафе, колкото  Lavazza, но това, с което Lavazza печелят мен като клиент е невероятната визия, която следва маркетинговата им стратегия от години на сам.

Не зная дали производителят на кафе Лаваца, който стартира с магазинче, отворено през 1895 на улица „Сан Томасо 10“ в историческия квартал на Торино, си е давал сметка, че е поставя началото на империя на стойност няколко милиарда. Както напълно съм убеден, че целта му е била да сортира и смеси кафета от различни сортове, за да получи ново с прекрасен вкус, а не да създава световна марка. Но когато делото му е продължено от талантливи наследници успеха е неизбежен.

Lavazza постер

Lavazza постер

Lavazza постер

Lavazza постер

Като цяло визията е леко променена, но все така провокираща и… яка. Личният ми фаворит е месец Септември. Просто всичките тези начервени чаши ме кефят много.

Lavazza_2010г Септември

Може да намерите всичко по-важно за календара (както и самите фотографии) в този линк:

Календар за 2010 г.

За сравнение с миналата година може да посетите този линк:

Календар за 2009 г.

]]> http://yilmazonur.wordpress.com/2009/10/17/neler-olmus-3/ Sat, 17 Oct 2009 06:41:23 +0000 Onur Yilmaz http://yilmazonur.wordpress.com/2009/10/17/neler-olmus-3/

Lavazza, Türkiye’deki iletişim çalışmaları için Taktik İletişim Danışmanlık ile anlaşmış.
Lavazza, Taktik İletişim Danışmanlık’tan kurumsal iletişim, medya iletişimi, kriz iletişimi ve etkinlik yönetimi alanlarında hizmet alacak.

Gaggenau, iletişim çalışmaları için Capitol Ogilvy PR ile anlaşmış.
Capitol Ogilvy Public Relations, güçlü müşteri portföyünü yeni bir marka ile daha da zenginleştirmiş. Ankastre mutfak ürünlerinde uzman marka Gaggenau, iletişim faaliyetlerini Capitol Ogilvy PR’ın desteğiyle yürütmeye başlamış.

Global Tanıtım Portföyüne iki yeni müşteri daha eklemiş.
1989 yılından bu yana halkla ilişkiler sektöründe faaliyet gösteren Global Tanıtım ve Halkla İlişkiler, portföyüne Gürallar Grubu’na bağlı Art-Craft ve Ali Bey Resorts’u eklemiş.

Işık Plastik ajansını seçmiş.
Plastik sanayinin üretim kalitesiyle ön plana çıkan markası Işık Plastik, kurumsal ve ürün iletişimini gerçekleştirmek amacıyla Dentsu Network üyesi Drive Communication ile çalışma kararı almış.

Armani’de Beckham devri bitmiş.
Armani ,David Beckham’ın yerine dünyanın en iyi futbolcusu seçilen Cristiano Ronaldo ile çalışacağını açıklamış.Bununla da kalmayıp Victoria Beckham’ın yerine de Megan Fox ile anlaşmış.

Televizyon ölçümünü artık AGB yapmayacakmış.
Televizyon İzleme Araştırma Komitesi 2011 yılı itibariyle TV İzleme Ölçümlerini TNS Piyasa Araştırma Şirketi ile sürdürme kararı almış.

Başak sigorta tarih olmuş.
Başak Sigorta’yı özelleştirmeden satın alan Fransız sigorta devi Groupama, Başak ismini kaldırdı. Şirket bundan sonra Groupama Sigorta olarak hizmet verecekmiş.

The Swiss born Jura has been producing high-end appliances for the home since 1931. As a pioneer in the espresso machine industry, Jura teamed with Capresso in 2002 to produce some of the finest espresso coffee makers available today. The combination of their expertise has produced espresso machines that feature the utmost in internal quality and external beauty. If your a coffee-fanatic you’ll appreciate the quality of the Jura Capresso Espresso Machine offered in America by 1st In Coffee, the coffee company that “gets it”, we get it we know what coffee aficionados want.

The Jura Capresso Impressa S9 Super Automatic is a dual thermoblock machine, with independent heating systems for brewing and steaming. It’s a large capacity and large volume automated espresso machine designed to see heavy duty in the home, in the office and could also be used for light duty in a small restaurant looking to offer espresso and cappuccino drinks.

The Jura Capresso gives you more value and durability for your money, users insist that it is one of the best espresso machine on the market, it allows users to create true espresso coffee drinks with just the right thick crema that espresso lovers enjoy.

At 1st in Coffee we feature only the very best espresso machines, coffee grinders, frothers and coffee makers, besides the Jura Capresso we also feature Super Automatics, Saeco, Rancilio, La Pavoni, Electra, Pasquini, Isomac, DeLongi, Francis Francis, Nespresso, Salvatore, Vibiemme and Cuisinart brands.

1st in coffee offers a 30 day guarantee, free shipping on espresso machines and coffee makers purchased over $50, lowest price guaranteed, sales tax not charged, except in New Jersey. 1st in Coffee also carries like-new refurbished espresso machines.

1st in Coffee also offers the finest espresso beans illy and Lavazza. Secure Online Ordering
http://www.1stincoffee.com/

Follow us on Twitter

Become a fan on Facebook

Call us today (800) 709.8210
Customer Service Hours 8AM-10PM EST
7 days a week

“When we left the northwest for a new life in southern California several years ago, my husband and I never knew that the thing we would miss the most was our daily espresso connection.  We were desperate to duplicate the morning eye-openers and for me, a personal escape in the afternoon.  Using our professional experiences, (I was a barista and he owned an Italian restaurant), we started searching for an affordable machine and quality ingredients that we could use in our home. 

After some trial and errors, we settled on the Pasquini Livia 90 espresso machine.  It’s semi-automatic and was similar to the one used in the restaurant.  We needed an uncomplicated machine that was fast and easy to maintain for my husband and I was looking for consistency in the shots as well as a powerful steam wand.  This machine provides all of the above.  We get a perfect thick “crema” each time, which proves quality to me and we can use the steam wand while brewing.  No one wants to keep a husband waiting for his espresso in the morning, ” says Judy Mills of Palm Springs, California.

“Surprisingly, with the Pasquini, there is no need for special plumbing for commercial outlets.  We have our own grinder also to assure a very fine consistency” says Mills.

We only use illy or Lavazza brand coffee, something we can order on-line from 1st in Coffee. We found that 1st in Coffee offers us the best value for what we want.

1st in Coffee we feature the very best espresso machines, super automatics, coffee grinders, frothers and coffee makers, including Jura Capresso, Saeco, Rancilio, La Pavoni, Electra, Pasquini, Isomac, DeLongi, Francis Francis, Nespresso, Ascaso, Salvatore, Vibiemme and Cuisinart brands.

1st in coffee offers a 30 day guarantee, free shipping on espresso machines and coffee makers purchased over $50, lowest price guaranteed, sales tax not charged, except in New Jersey. 1st in Coffee also carries like-new refurbished espresso machines.

1st in Coffee also offers the finest espresso beans illy and Lavazza.

Secure Online Ordering
http://www.1stincoffee.com/

Follow us on Twitter

Become a fan on Facebook

Call us today (800) 709.8210
Customer Service Hours 8AM-10PM EST
7 days a week