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Blogs about: Leading Managing

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TV Viewing Up - Top Media Trends in 2010 1 comment

potterg2000 wrote 1 week ago: Two reports out today offer hope for our business in 2010. They also portend continued change and th … more →

Tags: DTV, Maximize your Web Brand, american tv watching, Future of Television, multiple platforms, Nielsen, replacing TV with the Internet or a mobile device, TV Viewing

The Five Steps of Effective Church Communication and Marketing will help you fully fulfill the Great Commission

Yvon Prehn wrote 1 month ago: The Five Steps of Effective Church Communications and Marketing The book starts out challenging chur … more →

Tags: #1 Strategy, 5 Steps of ECC, church communication, Church Communications, Church Marketing, yvon prehn

TV’s role in balloon boy story

potterg2000 wrote 2 months ago: TV’s role in balloon boy story (0) 10/20/09 • REPOST FROM NEWSLAB.ORG The runaway balloon that didn’ … more →

Tags: Decision Making

How to simplify routine stories

potterg2000 wrote 2 months ago: From NewsLab.org:  Every newsroom is stressed to the max these days, with too few people producing n … more →

Tags: OTNB IDEAS ARCHIVE, Griff Potter, LinkedIn, Enterprise Reporting, Multimedia Projects, Time Management, multiplaform journalism

Media Usage Study: Online & Radio Up; TV Still Most Credible

potterg2000 wrote 3 months ago: From MarketingCharts.com Americans are increasingly turning to online and radio sources for news and … more →

Tags: daily newspapers and TV, tv usage, most credible media, media-use ranking, Online News, media credibility

How news sites can cover an election night - examples from Norway

potterg2000 wrote 3 months ago: Need some inspiration to take your multi-platform coverage to new heights during the next election c … more →

Tags: Maximize your Web Brand, election coverage, norway journalism, twitter & coveritlive

Five Social Media Sites for Journos

potterg2000 wrote 3 months ago: Here are some websites from SPJ’s Techno-J blog – that are worth checking out: 1. Wired … more →

Tags: Maximize your Web Brand, journalism & technology, Sree Sreenivasan, wired journalist, Social Media

Reviews find 'dangerous pattern' in morning shows' health coverage1 comment

potterg2000 wrote 4 months ago: Coffee is good for your heart, coffee causes dementia, Orange Juice is good, Orange Juice is bad.  F … more →

Tags: LinkedIn, Local News, NBC, abc, CBS, HealthNewsReview, Networks, minnpost, morning health news segments

Tips for Covering the economy

potterg2000 wrote 5 months ago: Covering the economy? Who isn’t, these days? But it’s not always easy figuring out which business an … more →

Tags: OTNB IDEAS ARCHIVE, Story Ideas, covering the economy, LinkedIn, Money matters, NEFE, RTNDA, Tipsheets

OTNB IDEA: Share Web Style Guides

potterg2000 wrote 5 months ago: Every news operation should have a style guide, but as anyone whose ever written one can tell you, t … more →

Tags: Maximize your Web Brand, OTNB IDEAS ARCHIVE, ap stylebook, bbc style guide, journalism training, LinkedIn, reuters style guide, Web Style Guide

TV news salaries drop « Advancing the Story1 comment

potterg2000 wrote 5 months ago: TV news salaries drop Posted on July 6, 2009 by dhwenger For the first time in 15 years, people work … more →

Tags: news anchor salary, reporter pay, RTNDA survey, television salaries

A New "Pay"Model for Journalist Entrepeneurs

potterg2000 wrote 6 months ago: True/Slant offers a new financial model for journalists “It was a dark and stormy night … more →

Tags: Maximize your Web Brand, LinkedIn, TrueSlant, pay model for journalism, Miles O'Brien, Lewis Dvorkin, entrepreneurial journalist, griffpotter

Planning, a critical part of church communication success2 comments

Yvon Prehn wrote 7 months ago: The entry below, “Don’t plan too far ahead” has gotten a lot of hits lately on thi … more →

Tags: #1 Strategy, Graphics/ Images, Multi Media, Church Communications, Church communicators devotion, church leadership, Church Marketing, communication evaluation, communication planning

Don't Count Out Television, Just Yet.

potterg2000 wrote 8 months ago: Two recent reports on the health of television and film industry offer me hope. While U.S. ad spendi … more →

Tags: LinkedIn, Television & Advertising, US ad spending, ZenithOptimedia., movie & film revenue, Television--Quality, TV market share

Get Me That Live Shot, Qik!1 comment

potterg2000 wrote 8 months ago: Camera Phone video for television news is quickly reaching critical mass. This is a trend your stati … more →

Tags: Maximize your Web Brand, Oprah, LinkedIn, Streaming Video, Skype 4.0, qik, BlackBerry Curve, wcbd, Online Video

Don't Give Away ALL your News for Free?

potterg2000 wrote 8 months ago: “Though it may seem counterintuitive in the online era, we want to reward paying customers, … more →

Tags: Maximize your Web Brand, LinkedIn, associated press, Star Tribune, Newspaper future, Free Content

TV Vs. New Media - TV Still Wins1 comment

potterg2000 wrote 9 months ago: TV Still Beats All other media for # hours watched. I’ve been saying it. Television still can … more →

Tags: Television, LinkedIn, New Media, Council for Research Excellence, Mediaweek, TV Business model, DVR, DVD, Video Games

5 Ways To Avoid Extinction

potterg2000 wrote 9 months ago: Substitute “TV” for “Newspapers” and this Mashable.com post on Newspapers: 5 … more →

Tags: LinkedIn, television leadership, Best Practices, mashable.com

What if a TV station went online/VOD only?

potterg2000 wrote 9 months ago: From Cory Bergman and Lost Remote: The Seattle PI’s transition to the web this week has me thinking: … more →

Tags: Maximize your Web Brand, Web, LinkedIn, LostRemote.Com, Seattle PI, Local Media, web video, Mobile, vod


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