Blogs about: Lee Odden

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Do Advertorials & Native Advertising Fit In Your Content Marketing Strategy?

4sct wrote 2 days ago: Where do advertorials, also know in politically correct terms as “native advertising”, fit into the … more →

Tags: All Other Social Networks, Interviewing, Search Marketing, BBC, Federal Trade Commission, Forbes

Creative Content Marketing Strategy from Brands Killing It with Content

4sct wrote 2 days ago: Content marketing has exploded over the past year and will continue to grow in importance throughout … more →

Tags: All Other Social Networks, Interviewing, Search Marketing, Talent Management, miranda miller

Want to Improve Your Online Marketing? Master These Search & Social Media Tactics

4sct wrote 1 week ago: Fast changing trends and serious competition has digital marketers chasing the latest and greatest t … more →

Tags: phone sourcing, Search Engines, Search Marketing, All Other Social Networks

Online Marketing News: Google Cautions, Creepy Social Services & Eric Schmidt’s Crystal Ball

4sct wrote 1 week ago: Text messaging open rates are far superior to those on Facebook, email and even Twitter, according t … more →

Tags: All Other Social Networks, Major Social Networks, startups, Eric Schmidt, Google Voice, LinkedIn, Matt Cutts

Small Business Blog, Big Business Results

4sct wrote 2 weeks ago: Businesses of all sizes often struggle to find high impact, low cost methods of attracting and engag … more →

Tags: All Other Social Networks, Hiring, Search Engines, Search Marketing, Talent Management, Workforce Planning

What is The Future of Content for Marketers?

4sct wrote 2 weeks ago: It’s a pretty compelling question: What is the Future of Content? What’s in store for content market … more →

Tags: All Other Social Networks, Search Marketing, content marketing institute, IBM, Joe Pulizzi, SAP

Repurposing Content: Top Benefits, Techniques & Tools

4sct wrote 2 weeks ago: Consistently creating great content is challenging. Rather than constantly churning out new content, … more →

Tags: All Other Social Networks, Search Marketing, Derek Halpern, google plus, LinkedIn, Pinterest, SAP, Seth Godin

12 Roles Essential to the Future of Content Marketing

The Queen wrote 4 weeks ago: What’s the future of content? It’s a question that my friend Lee Odden(author of “Optimize“) has rec … more →

Tags: Articles, Joe Pulizzi, Content Marketing, Marketing, Social Media, CCO, Chief Content Officer, managing editor

What is The Future of Content for Marketers?

4sct wrote 1 month ago: It’s a pretty compelling question: What is the Future of Content? What’s in store for content market … more →

Tags: Search Marketing, All Other Social Networks

How to Scale Creative Content Marketing

4sct wrote 1 month ago: Creative Content Marketing – Winning Hearts, Minds & Wallets. Presentation at SES New York … more →

Tags: All Other Social Networks, Search Marketing, PPC

Small Business Blog, Big Business Results

4sct wrote 1 month ago: Businesses of all sizes often struggle to find high impact, low cost methods of attracting and engag … more →

Tags: Workforce Planning, Talent Management, Search Engines, Search Marketing, Hiring, All Other Social Networks

How Will 50 Billion Connected Devices Affect The Future of Marketing?

4sct wrote 1 month ago: Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing cha … more →

Tags: All Other Social Networks, phone sourcing, Search Engines, Search Marketing, ericsson, HR Big Data, McKesson

New Presentation: Digital Tools and Perspectives for Success #whaticarry

leeodden wrote 1 month ago: Those who know me online know I’m a big fan of Instagram and Slideshare. So when Marisa Wong o … more →

Tags: #whaticarry, Digital Tools, Inspiration, Instagram, Presentation, slideshare

Content Marketing & Optimization – 6 Ways

4sct wrote 1 month ago: When there’s a good story to tell, it doesn’t matter what else is going on. You have to tell it. Tha … more →

Tags: Search Marketing, All Other Social Networks, IBM, Digital Marketing

Content Marketing & Optimization – 6 Ways

4sct wrote 1 month ago: When there’s a good story to tell, it doesn’t matter what else is going on. You have to tell it. Tha … more →

Tags: Search Marketing, All Other Social Networks

5 Online Marketing Essentials for Small Business Marketers

4sct wrote 1 month ago: As new businesses are started every day across the U.S., many of those entrepreneurs are grappling w … more →

Tags: Search Engines, Search Marketing, All Other Social Networks, Recruitment Process, sourcing jobs

2013 Insider Social Media Predictions

Gordon Diver wrote 2 months ago: Image via CrunchBase Below is the SlideShare presentation compiled by Lee Odden (@leeodden) and Dell … more →

Tags: social channels, twitter, Social Business, slideshare, Social Media, social analytics, michael brito

6 Tips for Channeling Voice of the Customer to Boost Content Marketing

4sct wrote 3 months ago: You talking to me? 6 Tips for Channeling Voice of Customer to Boost Content and Social Media Marketi … more →

Tags: All Other Social Networks, Search Engines, Search Marketing, content marketing institute

Lee Odden Speaking Events Early 2013

leeodden wrote 3 months ago: Just after speaking at NMX The new year has kicked off with a bang and it looks like I’ll be d … more →

Tags: Speaking Events


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