Tags » Legal Marketing

New ALM Report Says Small Firms Investing in Big Marketing

A new report from ALM Legal Intelligence entitled, Small Firms, Big Marketing reveals that small and mid-sized law firms (40-200 attorneys) have upped their investments in marketing because of a belief that effective marketing is mandatory for a firm to succeed. 156 more words

Law Office Management

How To Use Social Media Websites to Enhance Web Traffic?

Marketing is not limited to plain advertising on TV or on simply posting ads on the internet. Businessmen from across the globe try innovative ways to promote their business. 425 more words

Attorney Marketing

Three on Thursday: Things I Learned from a Former Hooters Girl

Have you all ever been incredibly excited for a conference, only to listen to the keynote speaker on that very first day and dread ever signing up in the first place? 806 more words


Top 10 Trends in Law Firm Business Development – 1 Hour Crash Course on Legal Marketing, Client Services and Business Development

On March 19, 2014, the Richmond Chapter of LMA hosted Tasneem K. Goodman, Business Development Coach and Consultant at Akina. Tasneem presented to the group on the top ten trends in law firm business development. 545 more words

My Five Tips for the LinkedIn User

This past week, I spent time down in Orlando for a legal marketing conference. In one word, the conference was fantastic. Between the amazing group of people and the fantastic content, I left energized and excited to be in the legal marketing field. 875 more words


3 compelling reasons to build an international client base

Whether you’re a lawyer, investment banker, accountant, or other professional services provider – building an international client base can be a very rewarding and interesting effort. 475 more words


Understanding your Client's User Stories

My thesis so far: You have a greater opportunity to increase customer Value by delivering more Benefit than by lowering customer Investment. If customer… 1,098 more words

Value Theory