Tags » Legal Marketing

Make Amazon's Customers Your Customers (or Clients?)

That’s the come-on for the latest offering from Amazon.

Some people claim that Jeff Bezos, Amazon’s insatiably driven CEO, is determined to conquer every market segment of the economy, one by one, and to do it by undercutting the existing price structure in that segment. 294 more words


Social Media and Things Better Left Unsaid

I am the type of person whose mind operates at a couple of different levels:  knee-jerk and long-haul.  Maybe that’s how everybody’s mind works, but you wouldn’t know it after spending just a couple of minutes plunging into any social medium.   704 more words

Social Media

Client Search for Value Takes M&A Work to Smaller Law Firms

It was not so long ago that the largest law firms in the country were the default choice for merger and acquisition work that typically rakes in $43,000 to $272,000 per transaction (figures cited by CounselLink.com). 265 more words


HTTPS – Should I Implement It on My Site?

Google announced last Wednesday, August 6, that the search engine will use https as a ranking signal. HTTPS stands forHypertext Transport Protocol Secure, which protects the data integrity and confidentiality of users visiting a site. 381 more words

Legal Marketing

Do You Provide First Class Legal Services?

If you’d like to learn to make yourself invaluable to current and future clients, the latest addition to the PMAP Checkout Library can point the way. 195 more words


How to Get Amazing Attention for Your Firm on Social Media

Human beings are wired for loving the spotlight.  When you post something on social media and no one comments or likes, it feels almost like a personal rejection.  274 more words

Law Office Management

Why Attorneys Hate Marketing and What You Can Do About It (update)

I have noticed in recent months that an article I wrote almost exactly two years ago has continued to receive lots of hits and reads online – the article being entitled, … 537 more words

Law Firms