Blogs about: Leverage Marketing
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Direct Marketing in One Word...
Test. If you could boil marketing, direct marketing for that matter, into one word. “Test” would be it. If you test enough and take the time to review your results and make changes based o… more →
Response Results and Direct Marketing
Don Friedman, CMO of CA, one of the world's leading software companies on why marketing is critical to survival now…
ctpartners wrote 9 months ago: Don Friedman, CMO of CA, one of the world’s leading software companies on why marketing is cri … more →
Leverage Marketing: Converting “Holiday Good Cheer" into Effective “Marketing Messages”
Jeff Mustard wrote 11 months ago: Why not take the opportunity to convert seasonal benchmarks, such as the “holiday season” into marke … more →
Direct Marketing in One Word...
Robert Nomura wrote 1 year ago: Test. If you could boil marketing, direct marketing for that matter, into one word. “Test … more →
Promote and Advertise with Current Events
Robert Nomura wrote 1 year ago: Ride a wave and get an extra boost in response. Get a push from millions of dollars in free advertis … more →
Marketing Pressure and Advantage
Robert Nomura wrote 1 year ago: Strike where they are weak. Banks and the financial industry in the US are in troubled times. Many h … more →
Building Strategic Alliances: When the Economy is in the “Crapper,” Now, More than Ever!
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Jeff Mustard wrote 1 year ago: Basically, the economy is in the crapper, on the whole things are just not good. Business is down, a … more →
