Blogs about: Leveraging Passions
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Absolute acts of kindness
Any advocacy campaign starts with an rallying cry …. the cause that will ignite the passions and involvement of the target audience. PG Tips did it with “Do your bit”, Dove did it wi… more →
Word of Moss
Absolute acts of kindness
wordofmoss wrote 2 months ago: Any advocacy campaign starts with an rallying cry …. the cause that will ignite the passions a … more →
A short cut to brand building
wordofmoss wrote 8 months ago: My wife accused me of not listening to her this weekend? I’ve been decorating our hall and stairs fo … more →
What's the story at Waterstone's?
wordofmoss wrote 11 months ago: Advocacy has always been critical to selling books ….getting a few reviews to print on the bac … more →
Puma leveraging passions to create advocacy
wordofmoss wrote 1 year ago: Continuing the football theme, Puma have a great promotion running at the moment. Sign up on their w … more →
Nike leveraging passions
wordofmoss wrote 1 year ago: Nike are masters of leveraging passions to create advocates. You don’t have to be a Liver … more →
What is Brand Advocacy?
wordofmoss wrote 1 year ago: I still get asked regularly – what is Brand Advocacy? I read a case study this weekend in Co … more →
Beautiful Brand Communities
wordofmoss wrote 1 year ago: Just recently my wife and her friends seem to have become passionate about “scrap-booking … more →
Go on - pick a fight!
wordofmoss wrote 1 year ago: I’ve run a number of workshops recently with the lofty ambition of turning strong brands into … more →
Who's brand is it anyway?
wordofmoss wrote 1 year ago: There was an interesting lesson for brand owners last week. Liverpool Football Club’s new own … more →
A beacon to women
wordofmoss wrote 1 year ago: In a world where it’s getting increasingly inefficient to push your commercial messages out to … more →
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