Blogs about: Lifecycle Marketing
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How to become successful in business and make lots of money
Read this post. Seriously, read it, it’s worth it. This post will most likely change your entire perspective on your company’s value proposition. It’s a post written for B2B marketer… more →
Kelly Lorenz's Deep Thoughts
Grow Your Business With Seed Paper!
wrote 2 days ago: The Creative Team at OSG is always looking for new ways to help our customers grow their business wi … more →
Take 5 Interview with Shannon Seastead, Director of Marketing and Communications
wrote 3 months ago: Take 5 Interview with Shannon Seastead, Director of Marketing and Communications We are introducing … more →
How to become successful in business and make lots of money
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wrote 3 months ago: Read this post. Seriously, read it, it’s worth it. This post will most likely change your enti … more →
Lifecycle Marketing in a Nutshell
wrote 3 months ago: Don’t let lifecycle marketing scare you off. In a nutshell, it is about delivering the right messag … more →
11 proof points that Karma exists
wrote 5 months ago: It has been a busy, yet rewarding strategic consulting year in the marketing world. I do believe tha … more →
The importance of WIIFM: It's never about you
wrote 7 months ago: WIIFM stands for “What’s in it for me?”, which is one of the most important tenets … more →
First name personalization is a bad idea.
wrote 8 months ago: Before you object, hear me out. I understand and applaud clients that try to do the right thing by u … more →
Best in class email programs
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wrote 9 months ago: I am always on the hunt for examples of great email campaigns and marketers to share with clients. W … more →
The Email Unicorn: RFM analysis and Artbeads.com
wrote 9 months ago: I’ve written about RFM (Recency, Frequency, Monetary Value) analysis in the past: Article One … more →
Welcome back...
wrote 1 year ago: ….to: work kids @ school more traffic on the roads a longer than normal Feb Q1 (or Q3 dependin … more →
Start your new year's marketing resolutions now - will these be amongst them?
wrote 1 year ago: As I went for a run this morning I started thinking about New Year’s resolutions. And then I t … more →
Thank you 2011 clients for real hair of genius
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wrote 1 year ago: In the spirit of a Budwesier campaign, I’d like to salute the clients of 2011. Real clients of … more →
Quick sales wins are staring you in the face
wrote 1 year ago: Put your hands up if you analyse your existing customer data? Whether it be: customer transaction da … more →
Quickie Post: The Follow Up
wrote 1 year ago: Don’t forget how valuable the follow up email can be. Laura Wakins over at Word to the Wise po … more →
Double trouble for nameless duo
wrote 1 year ago: As Warner Wolf would say, “what a week”. I heard that 2 new elements (114 & 116) hav … more →
Separation and divorce: When to let go of a customer.
wrote 2 years ago: When does a customer cease to be a customer? That’s a very good question. According to Jim Nov … more →
B2B Lead Generation: It's All In The Timing
wrote 2 years ago: We B2B marketing professionals think about our target audience practically every minute (It’s kind o … more →
Recalibrating The Meaning of “Relevant”
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wrote 5 years ago: Have you ever refinanced your mortgage only to be bombarded by offers to lower your mortgage rate fo … more →
