Blogs about: Light Side
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Practicing How to Come Up with the Perfect Name
Did you do your homework? In my previous post, I suggested you try and answer the question of how to name a given software feature using the MBA method — Message, Brainstrom, Assemble. You nee… more →
The Dark Side
Practicing How to Come Up with the Perfect Name
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Jeff Foley wrote 2 weeks ago: Did you do your homework? In my previous post, I suggested you try and answer the question of how t … more →
Coming Up with the Perfect Name
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Jeff Foley wrote 2 weeks ago: Names matter. They immediately convey a message, before you even make it to a positioning statement … more →
Keeping Your Evil Scorecard Straight: Even More Flavors of Marketing (Part 2)
Jeff Foley wrote 4 weeks ago: In Part 1 on this topic, I talked about how many people, especially engineers, assume that the marke … more →
Keeping Your Evil Scorecard Straight: Different Flavors of Marketing (Part 1)
Jeff Foley wrote 1 month ago: “I had a question for Jim, but he’s out today… but you’re in Marketing too, so I thought I would ask … more →
Trade shows -- why engineers think marketers drink too much
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Jeff Foley wrote 1 month ago: One day I inserted myself in a product development meeting because I wanted to have some input into … more →
Nada Surf- Popular
atriumofdusk wrote 1 month ago: Such a great raw song. Anyways, listening to drowning pool now, looking for new good stuff. Need to … more →
Practical Examples of a Positioning Statement in Action
Jeff Foley wrote 1 month ago: “Look, good against remotes is one thing. Good against the living? That’s something else.” I j … more →
The Positioning Statement as a Marketing Tool
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Jeff Foley wrote 2 months ago: Time to let you in on a secret. I’d say it’s a Dark Side secret, but I labored for years on the Dar … more →
How to code as a marketer
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Jeff Foley wrote 2 months ago: If you’re on the Light Side in the hi-tech world, odds are pretty good that your primary “doing it” … more →
SO WHAT?
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Jeff Foley wrote 2 months ago: A Dark Side messaging tool that even the Light Side should use. Let’s play a useful game calle … more →
The Cast of Characters
Jeff Foley wrote 2 months ago: The metaphor of the Light Side, the Dark Side, and everything in between. Who are the characters in … more →
Good People
akagenoan wrote 3 months ago: Defining a good person is much harder these days. No matter how giving or kind they are, others alwa … more →
Once you start down the Dark Path of Marketing...
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Jeff Foley wrote 3 months ago: Once you start down the dark path, forever will it dominate your destiny. There I was, passing the V … more →
Grilled Corn on the Cob
robinkoury wrote 3 months ago: Piles of fresh local corn scream summer to me. While husking corn might be a nuisance to some for m … more →
Come to the Light Side....
Dieter (pronounced dee-ter) wrote 5 months ago: Come to the light side! We have pie! What do you think of my new idea? Do you think it will catch … more →
WAKE UP! Conference Call Interview with Illuminati Reformer Leo Zagami (6of16)
Phil wrote 11 months ago: Recorded on the 7th December 2008, this is an important and urgent conference call interview with Le … more →
KOTOR Online official
shaide wrote 1 year ago: Ok, as of today KOTOR Online is officially announced, even has it’s own spiffy web address. I … more →
Background Info:Light Side Character
cherluc1 wrote 1 year ago: So, I started playing with the first of my three characters yesterday. I started with my light-side … more →
Star Wars Unleashed "Light Side" Ending
nunetherlands wrote 1 year ago: Spoiler ALERT ** Clip of ending if you choose the “Light Side”. more about “Star W … more →
