This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. 23 more words
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As humans most of us basically desire or want to be liked or admired, respected, and treated morally by other humans.
Most of us desire moral behavior from others or do not want them to lie to us, steal from us, or harm us in any way. 267 more words
Back in 1984, Professor Robert Cialdini wrote, Influence: The Psychology of Persuasion, which has sold more the 2 million copies worldwide to date. Cialdini’s theory of influence is based on the principles of reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. 2,543 more words