Blogs about: Line Extension
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Armani: King of Italian Fashion
Giorgio Armani and the business he developed provide the perfect example of the evolution of the Italian Fashion System from the perspective of the designer. He began as a pure designer, and then grad… more →
eurbanista
Seasonal Cheer
overheardinwinecountry wrote 2 months ago: “She’s like a totally rabid line extension sales rep. You bring in one wine, and she … more →
Brand must stand for something specific learn it from spiritual guru
thebrandsquad wrote 3 months ago: Brand must stand for something specific, learn from spiritual guru. Kirit Jasani Advertising expre … more →
Private Label Misstep for Publix Brand
Michael Gold wrote 5 months ago: I am a big fan of Publix supermarket’s store name private label brand. Ever since I first saw … more →
Armani: King of Italian Fashion
eurbanista wrote 6 months ago: Giorgio Armani and the business he developed provide the perfect example of the evolution of the Ita … more →
The Italian System for Fashion
eurbanista wrote 6 months ago: Italian Fashion Industry – Cycles of Development Though some could argue otherwise, according … more →
A STRATEGY WHEN TIMES ARE TOUGH: "IT'S NEW"
Kimberly Hellstrom wrote 8 months ago: One of the claims for Reckitt Benckiser’s new Spray ’n Wash Bright & White, a bleach-alternative … more →
PETA Line Extension
Will Johnson wrote 10 months ago: I mentioned very early in my blog about helping out a group called VEG. The survey for it is just a … more →
Al Ries and I don't see eye-to-eye on Megabrands
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Dave Knox wrote 1 year ago: The 22 Immutable Laws of Branding by Al Ries is one of my favorite branding books out there. In fac … more →
They call me the wanderer, yeah, the wanderer, I roam around around around around around around around.
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viviennehaighwood wrote 1 year ago: Vivienne will make a confession in order to provide this Fashionable Poemlogue of Fashion with prope … more →
Even from a Distance, Vivienne Loves You
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viviennehaighwood wrote 1 year ago: Here is both a covenant and a confession: Vivienne loves you. And Vivienne loves OuLiPo. Vivienne … more →
The Problem with the Walkman Brand
future wrote 1 year ago: Sony has an interesting dilemma. They make mp3 players and digital electronics under the Walkman … more →
SHORT TERM BRANDS
dabcd wrote 2 years ago: Ας υποθέσουμε ότι θέλετε να εισάγετε ένα νέο προϊόν στην αγορά… Αν πρόκειται για μία νέα εκδοχή ενό … more →
Oreo Cakester
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metroxing wrote 2 years ago: Yet another line extension. Have you ever though – man, I like oreos but they really require m … more →
