Unlike other hair straightening techniques, special keratin formulation intensely conditions and straightens hair without damaging it. It also provides added protection against the damaging effects of hair straighteners and blow dryers.

Stunningly beautiful results can be achieved for a fraction of the price charged by professional hair salons. The keratin complex works by penetrating and coating the hair, resulting in naturally straight, smooth and silky hair that can be quickly and easily styled in a fraction of the usual time.

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• There are many variations of keratosis pilaris. These include:

  Keratosis pilaris rubra, defined by reddish lesions.

  Keratosis pilaris atrophicans faciei, defined by depressions resembling scars.

  Ulerythema ophryogenes, located around the eyebrows.

  Atrophoderma vermiculata, which occurs on the cheeks and according to dermnetnz.org, gives off the appearance of being “worm-eaten.”

  Keratosis follicularis spinulosa decalvans, which is rare and is characterized by bald patches on the eyebrows and scalp.

• Keratosis spinulosa, which is characterized by bumps on the skin with scaly spines.

Trailer for the film “Beautiful LIES” from the Real Hair Truth Documentary Series!

For those who don’t plan on counting their hair every day, there are ways to know when hair is thinning or being lost at a higher rate. When waking up in the morning, there may be an usually large amount on your pillow. When you comb your hair (especially without tugging, which can pull the hair out), more than normal will be left in the comb.

There are also other visual cues that women can look for over time. Although men’s hair tends to recede from the forehead or the crown of the head, women tend to notice thinning on the top third to one half of the scalp. Sometimes their frontal line stays intact. Women may see a part that is gradually becoming wider or see more of their scalp than normal when their hair is pulled back.

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You are all the Sheep… the Brainwashed Sheep… the followers of the Dark ones whom enslave you. The Product companys, the Manufacturered schools, the Websites, and Industry magazines and So Called Organizations. You are all Members of the Control System. Nothing more than Robots going through everyday professional life not knowing the Truth about your Profession and the Multi-Dimensions that are all around you. You go to work not knowing that you yourself are multi-dimensional.  But you will not have access to all this until you take off your blinders and see the truth. I write these words simply as a Messenger of Light… a Bringer of Truth.

Most of your clients have never even have heard of the term “private label products”, so they just assume you manufacture them yourself. But even for the clients who know how private label products work, as long as the products are of high quality and smartly packaged, they will be equally impressed.

You will also have CONTROL!

100% Complete control over your own “High Quality, Personal BRAND” haircare line that is sold exclusively at your salon or from your salons website with your name or salon LOGO on every Bottle, Tube & Jar!

You will be purchasing your Personally Branded Products at the Lowest Possible Price of any product line when compared to any other haircare line (Big-name brand or other private label brand company) and reselling your products at the Highest Possible Markup (200% to 500%) which will give you the Highest Possible “Profit Margin” of any other haircare line on the market today.

You will never have to worry about **Diversion** or some Big-name company taking advantage of you and destroying your “Professional Credibility” ever again.

The Easy Answer Is

1-Profit
2-Image
3-Control

In reality, profit is the main (or only) reason we sell retail products.
Companies in our industry selling private label haircare products to salons like yours and mine are selling on the premise that we would be able to make a much higher percentage of profit by selling their products (under our own brand name) then we would by selling big-name hair care products produced by large famous haircare manufacturers. Private-label hair care products do lift the image of your salon. There is no doubt about it. If you have handsomely packaged bottles, tubes and jars with your salon name or logo on them, it’s very impressive to your clients.

Hair care product manufacturers develop a line of products, and then they come to us “Salon Owners and Booth Renters” and do an elaborate sales pitch with a lot of big promises.

• They get us to buy huge intro deals with the promise of making all this money.

• They promise us advanced education.

• They promise us ongoing support.

• And they promise us that we would never see their product sold at drugstores, grocery stores or discount chains.

 Bottom line they are full of shit!

Keratin is difficult to dissolve, because it contains cysteine disulphide, which means that it is able to form disulphide bridges. These disulphide bridges create a helix shape that is extremely strong, as sulfur atoms bond to each other from across the helix, creating a fibrous matrix which is not readily soluble. Depending on how much cysteine disulphide keratin contains, the bond can be extremely strong to make hard cells like those found in hooves, or it can be softer to make flexible keratin like hair and skin. Because of the high levels of sulfur in keratin, when it is burned it emits a distinct sulfurous odor which some people find distasteful.

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In my next film “Beautiful Lies”, I highlight a lot of entrepreneurs in my industry. Professionals who have heart, integrity, passion and ambition. In an industry where it is dominated by manufacturers deceiving the professionals for their own financial gain. Starting off as an entrepreneur is no easy task, certain types of characteristics must be in that individual in order to persist in this industry. And I am talking about true motivated individuals who will find forms of networking and avenues of advertising to brand themselves. So many professionals in my industry always seem to go to the industry magazines, websites, and organization to get the “PAT ON THE HEAD”. Why?

Why does an individual in this industry need to go to the industry websites, or organizations to sell their creation. Your doing it the wrong way. For instance if you make a hair care line or makeup line, normally an individual would think to get it to the salons, hairdressers, makeup artists within their profession. Hair show prices are expensive, and paying for a booth at a show could put a lot of entrepreneurs out of business. When you sell to your accounts, advertise them on the internet, inform the consumer about the benefits of your product line. Encourage them to purchase it at their salon. Advertise in magazines outside of your industry, and also learn to be a writer. There are unlimited blogs and networks to help you gain awareness with consumers outside your profession. Paul Mitchell, Nexxus, Big Sexy Hair, Tigi, Bumble&Bumble use this form of advertising to increase sales. Why not you?

Call up your local city magazine, check out their prices for advertising I guarantee it will be cheaper than Behind the Chair, Salon Galaxy or going thru the PBA. You need to acquire more “Bang for the BUCK”!. Just like the industry manufacturers when they sell to you, they will also sell to the commercial sector of retailing. In our industry the magazines charge the big bucks that only the major hair care lines can afford. And the entrepreneur cannot afford that, that is how the magazines sustain themselves. Every manufacturer that sells to the commercial sector is paying for advertising to sell to you in our so-called industry magazines! They are covering their bases within the industry. They advertise in magazines, ELLE, VOGUE, etc. They can afford that. The hair shows are also the same, it’s all about the ”LOCATION” at Beauty shows, especially at the entrances of the convention centers. The prices’ of booth space are astronomical, but they can afford that. Can an ENTREPRENEUR, I think not. Sharing booth space at a show is a good idea, that is where the networking part of entrepreneurship comes in. Find an individual who you can work with, Haircolor and Makeup go together. Haircolor and Styling tools go together, Haircare and hair color and Makeup are all complementing of each other. Share a booth at a trade show together.  Advertise one another, wether it be on the internet or local advertising. Explain the benefits of your product to the consumer, explain where the salons in their area carry your type of hair color, or hair care, or styling tools.  Let them buy from your accounts and also advertise your accounts! Cover all your bases, with the consumer sector.

Video advertising is just as important, create a 30 second clip of you hair color, hair care, and have it filmed and edited by a professional. Remember presentation is important. Talk about your hair care or you hair color. Loreal supposedly sells a professional hair color to the beauty industry, and they also produce hair care, styling lines for the industry. You will buy these products from them to perform your services to your customers and also sell them retail from this manufacturer. In turn Loreal will create their own consumer hair color, and shampoo’s, and styling products. They are extremely smart. You will buy from these company’s, who are competing against you. You have been set up to FAIL FROM DAY ONE! You  are competing with a manufacturer who is covering all there bases! Why do you support these company’s who also make a consumer line of hair color and hair care? Think about it! This is not good business sense.  SO WHO IS FUCKING WHO? You support company’s who no longer can give you an exclusive product? Students will come out of a Paul Mitchell school and that is all they know, Paul Mitchell produces clones and salesmen and saleswomen. Ingenious idea. Free advertising for their company. So these graduates are so hyped up with bullshit the company doesn’t care this is free brainwashed people who will sell their product to the consumer who comes in there salon. In the back-end of it all Paul Mitchell will sell to the consumer sector. No brand loyalty from them. Why should they its all about financial gain. Sales pay bills. Thats fine. But you are the one getting screwed in the long run. They sell you fake loyalty, well here is the bomb, “Bullshit does not pay the bills”. Wake up!

An ENTREPRENEUR CAN, HE OR SHE BELIEVES IN THE BRAND LOYALITY AND STICKS BY IT!

Never mind that achieving that bleached blonde look can be life threatening to your strands.  If your vision of sultry pale or white blonde calls, many people will throw caution to the winds and head for the bleach, only to wrangle with the actions or their chemical applications later.

Although different hair types can be somewhat forgiving, this is not always the case when chemicals like bleach are applied to the tresses.

Anyone with medium to dark brown hair must pass through a bleach cycle in order to achieve a beached blonde effect.  Unless every precaution is taken, there is a strong likelihood that bleaching may result in some level of damage to the cuticle.  Depending on a variety of factors, the potential damage can range from slight to severe.

Bleached hair that is slightly damaged will feel dry or rough to the touch and may require extra applications of deep and leave-in conditioning products.

Severe damage to the cuticle, which is designed to protect the cortex where natural color resides, may result from over bleaching.  The hair may be left spongy and porous with a tendency to retain moisture on following shampoo cycles and becoming difficult to dry out.  The cuticle may be left feeling extremely rough or in some cases the delicate cuticle fishlike scales may be permanently damaged or burned off.  In worst case scenarios hair breakage may occur from the root area.

Damage to the hair during bleaching is decreased if contact time with the actual bleach chemicals are reduced.  Therefore heat is often applied to speed the chemical reaction.  The heat may be moist heat applied by use of a steamer or dry heat through the use of infra-red lamps.

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     How would you know? You would likely have gotten a headache, rash or asthma-type symptoms during the dissection unit of Biology class, and/or after using nail polish or spending time in a nail salon. For clients with allergy, sensitivity or particular concern with regard to the hyde family of ingredients, an alternative which is free off all “hyde” family ingredients is recommended.   

     Our hair loses sheen, flexibility and strength due to age, environment, chemical treatments and heat styling. Recondition and fortify hair with Global Keratin’s natural keratin and botanical extracts; it will be softer, shinier and in better shape than it ever was, even before the elements got to it! Global Keratin Treatment is the most versatile product on the market. It can be used to reduce frizz only while maintaining curls, or to achieve varied stages of straightness–all without formaldehyde or any related ingredients.

     So, why would anyone choose to use formaldehyde when an alternative is available? Well, it makes it last longer, and is an inexpensive ingredient. So if you’ve seen some super-cheap deals or too-good-to-be-true promises (6 months’ lasting time, or example) out there on keratin treatments, beware…or at least do your research on the product used and the stylist’s experience. Global Keratin’s formaldehyde-free formula gives brilliant results, leaving hair shiny and smooth. Like other keratin treatments, it relaxes the curl without making the hair stick-straight. Hair which is not naturally curly, but just fluffy/frizzy will be straight and shiny afterward. Most wavy or curly hair can be air-dried into a softer wave after the treatment, or blown straight with a fraction of the time and effort.

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