Blogs about: Living The Brand
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Elevator Speeches and InstaBranding
We are all familiar with the “elevator speech,” those carefully crafted sentences that organically relay important messages about our business. Sometimes we work so hard to craft them, we … more →
Charities could dance the Pasodoble in the Strictly Branding Ballroom
tweetbox wrote 2 weeks ago: When it comes to social media, one of the key concerns facing corporations is whether their employee … more →
Living the Brand
woychickdesign wrote 1 month ago: By Dan Woychick Whenever we work on a branding project, the most-anticipated moment for the client i … more →
"Living the Brand" - A Brief Critique
Arvindh Sundararajan wrote 8 months ago: “Living the Brand” In today’s marketplace, an organization needs to strike a chord with its st … more →
Skivebom for Skytterpresidenten
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simenberg wrote 1 year ago: I Aftenposten søndag skrev Mette Bugge om Skeet-skytterne som har trange økonomiske kår, og en presi … more →
It's all about people
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Erick wrote 1 year ago: I was re-reading bits of Wally Olins’ On Brand book, and again, I get more and more convinced … more →
holding out for another one of us
almostalwaysthinking wrote 1 year ago: I’m recruiting at the moment (if anyone knows any brilliant desk research/team support type people i … more →
Elevator Speeches and InstaBranding
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robinsonbrandbuilders wrote 2 years ago: We are all familiar with the “elevator speech,” those carefully crafted sentences that o … more →
Brand Voice
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robinsonbrandbuilders wrote 2 years ago: Brand voice is one more way your brand is distinctive. While designers and art directors are thinkin … more →
Long Term Marketing
robinsonbrandbuilders wrote 3 years ago: I am a damn near reverent fan of Al Reis and his daughter, Laura. I’ve read two great books on … more →
Who’s Minding Your Brand Gap?
robinsonbrandbuilders wrote 3 years ago: When there’s a disconnect between the promise of your brand and the delivery of it … you’ve got a pr … more →
