Tags » London 2012

Do sponsorships work?

It is today seemingly impossible to watch a sporting event without brand names plastered across every available piece of stadiums, equipment and the players themselves. To put it into context for a major sporting brand in Manchester United, commercial revenues now account for 42% at a grand £153m annually, eclipsing matchday revenues of £109m and TV rights at £102m. 516 more words


Inspire a generation?

Ahead of National Paralympic Day, Zoe Mellis, Head of London Youth’s sports development programme, Getting Ready, looks back on the changes in community sports across the capital in the two years since the start of London 2012. 855 more words

Young People

Working with an olympic champion

I’ve always admired athletes, beside their control and domination over a specific sport, I admire their discipline and their ability to set themselves with goals and never give up. 527 more words

Carlos Mario Oquendo

London 2012: Part 5 - Paralympics at ExCel

So far in this series I had only been around the margins of London 2012’s Olympic Games. Things were about to be different. When September’s Paralympics came around, when almost the whole of Britain wanted to this great summer to roll on and on forever, I finally got into the midst of the action with real, actual tickets! 1,478 more words


Pixel Sport Meets Seb Coe: Technology Has Changed Sport Forever

A version of this article was originally published on TechWeekEurope. For more sports technology coverage click here.

Lord Sebastian Coe, the former chairman of the organising committee for London 2012 Olympic Games, says technology has changed sport in ways he couldn’t have imagined when competing in the 1500 metres and 800 metres in the 1970s and 80s. 849 more words