Blogs about: Long Copy
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TWITTERVERSE CALLING!
illustration from www.gapingvoid.com So what’s the big deal about Twitter? Why is everyone talking about it? Why are more and more people using it? Here are my thoughts on why Twitter’s be… more →
JUST ANOTHER DIGITAL DAY!
Long Copy Ad From Copywriter Legend Doug Adkins
wrote 2 weeks ago: Funny ad. From beginning to end. Nice subject matter. One everyone can relate to. … more →
Classic Ogilvy
wrote 1 month ago: One of the most memorable ads of all time came from Mr. David Ogilvy, copywriter extraordinaire. Thi … more →
Selling Business to Business in the Online World
wrote 2 months ago: I wanted to address an important issue, which is business to business selling online. Many people ha … more →
The long and the short of it
wrote 4 months ago: A rare long-copy campaign for the Big Issue Foundation leads grabs attention with unexpected headlin … more →
TWITTERVERSE CALLING!
wrote 5 months ago: illustration from www.gapingvoid.com So what’s the big deal about Twitter? Why is everyone tal … more →
THE DIGITAL MINDSET
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wrote 6 months ago: Great digital brands don’t just build websites, fan pages, interactive rich media banners or v … more →
LET’S PUT A LITTLE BIT OF AFRICA INTO MARKETING!
wrote 6 months ago: I first came across this phrase in an enterprising book called “Living brands.” The preface to the b … more →
Second-to-last Apathy piece...
wrote 7 months ago: Expect the website component of the campaign up later today, then it’s off to new projects. Al … more →
How much do you pay for ads that fail?
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wrote 8 months ago: Reading time: about four minutes Is your copy “swing” as on-target as an MLB batter? Y … more →
If you can't say it to my face...
wrote 8 months ago: Reading time: about 4 minutes Would you take your ad copy door to door? If you’d be uncomforta … more →
Copywriter vs. Virgin Atlantic
wrote 11 months ago: Mmmmmm, slop. So. A witty WCRS copywriter had a very bad food experience on Virgin Atlantic. Incense … more →
Experiments with long copy
wrote 1 year ago: … more →
Tube Mystery
wrote 1 year ago: Does anyone know what the feck these ads are for? You know, the ones with Obama, a fat kid, an old l … more →
What is Direct Response Marketing
wrote 1 year ago: Speak to a Direct Response Marketing Copywriter, and he’ll talk about split testing and conver … more →
Disney Park Booklet
wrote 2 years ago: disney_brochure.pdf … more →
