It is always fun to try new products and when I saw the L’Oréal White Perfect Transparency Rosy Whitening twin pack at Watson’s, I knew I had to give it a try. It retails for $35.90 for both the Moisturizing Cream (for Day SPF 15) and Soothing Cream (for Night).

Ever since my last pregnancy, my face has started to show some pigmentation, made worse by the shingles I had. Although my regular day cream (Olay Total Effects) is a fantastic all-rounder, I figured that I needed some serious whitening effect. All in the name of vanity!

The two products claim to be enriched in tourmaline gemstone, which helps “stimulate skin microcirculation and gives the skin intense radiance and a rosy glow”.

L’Oréal White Perfect Moisturizing Cream (Day SPF 15)

• It helps to give the skin a more rosy glow due to the added tourmaline gemstone.
• It has Advanced Melanin-Block, to control melanin production and helps skin become fairer.
• It protects skin against further darkening due to UV rays and UVA with its patented Mexoryl SX UV filter system.
• Reduces dark spots too.

L’Oréal White Perfect Soothing Cream (Night)

• It acts during the night for a radiant rosy skin in the morning.
• It also has Advanced Melano-Block to control melanin production and helps skin become fairer.
• It has Vitamin E to fight free radicals and to lighten skin during the night.

Personally, I like the scent in both jars of cream. The cream is easily absorbed and does not feel greasy at all. It moisturizes my skin and gives it a more even tone.

Although I doubt the extent tourmaline can do for my skin (a rosy glow), I do hope it delivers what it promises- a more luminous skin.

Afterall, I just bought two jars of hope

Note: To find out more about the ingredients mentioned in this post, click here. The website has a very comprehensive list of ingredients found in cosmetics.

Don’t hate Cheryl Cole because she’s beautiful. You could have her hair too, if you’re willing to shell out for extensions. Alas, this photo isn’t from an ad for extensions — it’s from an ad for L’Oreal Elvive Full Restore 5 shampoo and conditioner, as in shampoo and conditioner that you’re supposed to use to wash the hair that grows naturally out of your own head, reports Times of London (via Jezebel).

Well now. That’s just awkward.

Last issue of InStyle Magazine proposes 2 specials AR experiences. The first one is a special cover with unique message of Taylor Swift: Taylor Swift: 60 Seconds of Style where the country superstar gave us the inside scoop on her favorite looks, signature curls and more!

The second one is a unique shopping experience Gifting in 3D a new dimension in Holiday Shopping. By showing gift box to their webcam people have acces to exclusive content from prestigious brands (Burberry, Intel, Ebay, Channel, Lancôme, Yves Saint Laurent, L’Oréal, Giorgio Armani).

This is a commercial for Loreal Feria, a line of hair dyes.  I came across it on YouTube.

There’s something very odd to me about saying that your hair should be the color of your voice.  Beyond the simple fact that for most people sound doesn’t have color, it’s just a weird concept.  Why your hair?  Why not your lips?  Clothing might make more sense, maybe, but hair somehow seems about as appropriate as saying your shoes should be the color of your voice, which sounds pretty weird and random.

I’m also pretty certain that a bizarre claim like this would never be used in an ad trying to sell hair coloring products to men.  This kind of weird nonsensical conflation of personality, different physical traits and beauty products is largely only found in ads for women’s products.  I’m certain someone could find me some examples to the contrary, and I’d love to see them, but I’m coming up blank trying to think of any!

{Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick} – Gwyneth Paltrow

Miss Paltrow n’a jamais si bien dit!

Des lèvres rouges écarlates, ça vous dirait? Voici comment arriver à un résultat sans failles et qui durera toute la soirée, sans filer! Juste à temps pour vos party des fêtes!

Pour se faire vous aurez besoin de :

• Poudre libre
• Traceur à lèvres mat
• Crayon à lèvres mat assorti au rouge à lèvres
• Rouge à lèvres

Étape 1

Appliquer de la poudre libre sur les lèvres préalablement exfoliées et hydratées. Personnellement j’utilise le duo Lipscription de Benefit, qui fait des miracles! Quant à la poudre libre, je prends True Match de l’Oréal.

Étape 2

Ensuite, tracer le contour extérieur des lèvres avec le traceur mat, qui remplit les fines lignes du contours des lèvres et empêche le rouge de filer. Celui que j’utilise est le Reverse Lip Liner de DuWop.

Étape 3

Tracer le contour intérieur des lèvres avec un crayon à lèvre d’un rouge se rapprochant de celui du rouge à lèvres, en débutant avec le coeur de la lèvre supérieure, jusqu’aux coins. Ensuite des coins extérieurs jusqu’au milieu de la lèvre inférieure. Mon crayons est le 8C True Red de Make Up Forever.

Étape 4

Remplir l’intérieur des lèvres, toujours avec le crayon.

Étape 5

Appliquer le rouge à lèvres au pinceau, pour une meilleure précision ainsi qu’une meilleur tenue. Le rouge à lèvres utilisé est le Painted Love Love Lipstick de Kat Von D, teinte HellBent. C’est un rouge franc semi-mat, pas trop rosé ni trop orangé. Ma teinte parfaite, quoi! Un autre rouge fabuleux est le MAC, en teinte Russian Red, ou Ruby Woo. À vous de choisir celui que vous préférez!

Tadaaaaaaaaam!!

She favoured tight braids during the early stages of her Girls Aloud career and now Cheryl Cole has rediscovered the look.

The X Factor judge left rehearsals last night sporting two cornrows down one side of her head with the rest of her mane pined back into a loose bun.

Dressed in gradual fade jeans, a grey blazer and the same colour shoe-boots, she stopped to sign autographs for fans as she headed home for the evening.

She was joined by a black puppy – she has famously admitted she trusts her canine companions more than husband Ashley – which she escorted out in a fluffy bag.

Cheryl’s hair has almost taken on a life of it’s on in recent weeks.

Her famous dark mane secured her a lucrative deal with L’Oreal, but the advertisements went on to attract a fierce backlash.

In the campaign for Elvive Full Restore 5, a shampoo and conditioner range, she credits the products with making her hair ‘full of life’.

But it received complaints it was ‘misleading’ because it makes little reference to her £1,000 hair extensions.

This week she swapped those famous tumbling brunette curls for a bold suicide blonde wig in the new video for her upcoming single, 3 Words.

Of course, the 26-year-old is concerned with more than just her hairstyle today – she is preparing to cheer on her X Factor proteges Lloyd Daniels and JoeMcElderry tonight as they take on Elton John and Take That.

Joe, who received a standing ovation last week by all four judges, is set to perform Elton’s Sorry Seems To Be The Hardest Word and Take That’s Could It Be Magic.

Lloyd will sing I’m Still Standing, appropriately enough, and A Million Love Songs.

Joe is the 13/8 favourite to scoop the £1 million recording deal while Lloyd is widely expected to be eliminated on Sunday night.

He been an ‘emotional wreck’ this week, according to producers, and has been comforted by his mentor after threatening to quit.

Source

I could not resist that after last week’s fabulous fashion show at Cornwall College!   The Hair and Beauty faculty put on the show with an Australian theme and some help from the Tourism department – and what an impressive show it was.

The hair was amazing and the faculty head, Bobby Northcott, who masterminded and compered the show could not resist telling us that hair extensions were used for only two of the hairstyles: proudly announcing ‘hairdressing at its best’.   Rows of models danced past, sophisticated swirls, sharp, angled cuts,  hairdos that defied gravity, crimped, dyed, back combed, set to fantastic shapes or simple.   It was impossible for me to resist the challenge but I couldn’t tell which. 

L’Oreal and Cheryl should perhaps pop down for some inspiration! 

I have to say, when I first listened to Cheryl’s debut solo album, I wasn’t keen, I really wasn’t. I’ve listened to it all week now and LOVE IT. It’s definitely a grower. Just give it a chance if you felt the same. I mean, I’m a massive Girls Aloud fan so there was always going to be the painful comparison of Cheryl on her own without the girls…. it wasn’t ever going to be the same. But hell, it’s not half bad, not half bad at all! Alas, I degress, 3 Words is one of the songs I was finding myself humming and singing, badly. So it’s quite nice that this is Cheryl’s follow up single to Fight For This Love.

In the 3 Words video, Cheryl takes on three ‘personas’: her usual Hollywood glamour look with big big hair, a blunt brunette bob and unusually her final look is a gaga inspired platinum blonde style. It’s definitely fair to say Cheryl looks best with her brunette locks!

Unfortunately, as the video has only just last night had it’s world premiere, I’m unable to embed the youtube video as of yet, I will indeed [edit] this post when the embed is available. Take a look at the screen shots below – video link at bottom of this post!

It’s not difficult to see where the stylist got Will.I.Am’s winterful look from for this new video – ALLSAINTS. You can buy all items on this ‘Outerwear’ AW09 campaign image on the AllSaints website – www.allsaints.com.

FOR NOW, YOU CAN VIEW THE NEW 3 WORDS VIDEO HERE FEATURING WILL.I.AM.

Let me know your thoughts!!

Cx

Dark Rapunzel locks are her trademark and thanks to a lucrative L’Oreal deal, her bread and butter too.

But Cheryl Cole has swapped those famous tumbling brunette curls for a bold suicide blonde wig in the new video for her upcoming single, 3 Words.

The look, which appears to be inspired by fashion forward pop star Lady GaGa, marks a rare case of experimentation for the X Factor judge, who has had the same hairstyle for a number of years.

She also swaps her bronzed tan for alabaster skin, smokey eyes and pale lipstick.

Cheryl teams up with Black Eyed Peas rapper Will.I.Am in the clip for her atmospheric love song, which is the title track from her chart-topping album.

Throughout, she shows off other ‘dos, including a blunt long bob.

Of course, it follows controversy over her national advertising campaign for Elvive Full Restore 5, a shampoo and conditioner range.

In the advertisement she credits the products with making her hair ‘full of life’ but makes little reference to her £1,000 hair extensions.

The 3 Words video itself tries – perhaps just that little bit too hard – to be edgy and features a split screen, unconventional camera angles and modern dance.

Although the song has already charted at No. 26 on downloads alone, the track will be officially released as a single on December 21 – meaning Cheryl could have the first number one of 2010.

3 Words tells the story of a couple who socialise separately and are both approached by members of the opposite sex.

The singers go on to declare each other is ‘the love of my life’ and ‘through the ups and the downs… never let go,’  which will no doubt be interpreted by fans as an insight into Cheryl’s marriage to footballer Ashley Cole.

Cheryl, 26, recorded five tracks with the Black Eyed Peas star in Los Angeles over the summer for the album, which reached number one in the UK charts when it was released last month.

The first single Fight For This Love, which was also released in October, also went straight to the top of the singles chart.

Source

Writing under the name @cherylkerl, a joker has been posting messages that poke fun at the X Factor judge – all written in a heavy Geordie accent. It’s the most entertaining effort we’ve seen on the social networking site.

One sample tweet refers to her controversial L’Oreal adverts: “Ah’ve gorra geet big boxa L’Oreal testaz that’ll mebbes sell at the car boot on Sundee, so yerz can come an get a boagan.”

And when Mariah Carey’s “diva” behaviour was all over the news, a tweet read: “Hei, the aall said that Mariah was gannin te be a demandin Divvy but she was aall reet. She’s even comin foa a curry wi uz.”

Followed by: “Bit of an atmosfea at the tandoori. Jedwud’s bladdered an Mariah’s got aall sniffy cos therz na Swan Korma on the menu.”

Anyway, we’ll let you read the rest yourseleves.

The feed had more than 2,300 followers at the time of writing, a number that could rise quickly!

Source

Girls Aloud singer and X Factor judge Cheryl Cole is facing down claims of possibly deceiving fans. According to online reports, the issue surrounds ads she did for L’Oreal’s Elvive Full Restore 5. She is shown with beautiful wavy locks and she states, “My hair feels stronger, full of life, replenished with a healthy shine.”

In the opinion of many who have seen the ads, Cole may have also replenished with help from hair extensions. Although a disclaimer is posted during the commercials saying, “styled with some natural extensions” many viewers feel this is not enough. It was enough for the UK’s Advertising Standards Authority, however, as the body declined to take action against L’Oreal. For the record, Cole has admitted in the past to using hair extensions for “extra body.”

Source

Hace un año, mi profesor de Guión explicó una técnica para fomentar el pensamiento creativo, “producir propuestas, establecer objetivos, evaluar prioridades y generar alternativas”. Era un método de Edward de Bono, que “basta con utilizar seis sombreros imaginarios, cada uno de un color diferente”. Quizás sería una estrategia autodidacta y emprendedora para analizar algunos ejemplos de banner en Eyeblaster, una innovadora empresa especializada en marketing digital.

Fantasía 1.000%. Me pongo en situación. Estoy dentro de una tienda de sombreros. Hay de todo tipo: de lana, de fieltro, de cuero y de paja; de copa, de ala, de banda suave, de cinturón y con visera; boina, gorra, de bruja, etc. Pero al fondo, me esperan seis sombreros, todos ellos iguales aunque de un color distinto.

Empiezo por el blanco: pureza, mirada objetiva, “los hechos son los hechos”.

L’Óreal skin. Home Page Takeover. Sutil. Delicado. Estático y de color pastel, su presencia no llega a inmiscuirse excesivamente.

Wall-E. Expandable Banner. Ocupa un espacio relativamente reducido. Sobrio, pero audaz.

Estilo muy ibicenco. Voy a probarme el rojo: legitima los sentimientos, presentimientos y la intuición, sin necesidad de justificarse.

Carl’s Junior. Floating Expandable. Interrupción agresiva, tanto en imagen como en sonido.

Ikea, Seat the Table. Expandable Banner, Interactive Game. Extrema sencillez, insulso.

¿Y el negro? ¡Combina con todos los colores! Critica, es prudente, evidencia la lógica negativa y el juicio. El por qué algo nos puede ir mal.

Lancôme, L’Óreal. Expandable Banner, upload/download. Sensación desagradable. Una interrupción abrumadora, “atacante”.

Dacia. Expandable Banner, Maps in Banner. Desequilibrio estético y conceptual entre si se clica el banner o no.

Fanta. Overlay. Dominio vasto: rota la página Web, molesta, rompe la barrera creatividad-intrusión.

Amarillo: optimismo, lógica positiva, beneficios.

Vodafone Facebook. Expandable Banner, Interactive Game. Interactividad clara y curiosa, moderada y prudente.

Duracell. Overaly. Rápido, fugaz, creativo, gracioso, “respetuoso”.

Demasiado chillón… ¿Qué tal el verde? Creación de nuevos conceptos, apertura, creatividad.

Acciona. Polite Banner. Movimiento y oportunidad. Juego de contrastes y saturación blanco y negro. Notoriedad.

Up. Expandable Banner, Interactive Video. Entretenimiento. Diversión y curiosidad, sorpresa y dinamismo.

Sony Walkman. Expandable Banner. Creatividad acertada. Color y vitalidad.

Atrápalo. Expandable Banner, Interactive Game. “La plaga de los atrapantes conquista Cannes” (post del 29/06/09): una obra maestra.

O, ¿mejor el azul? Control y gestión del proceso del pensamiento.

McDonald’s Big Mac. Expandable Banner, Interactive Game. Mucha agresividad y brusquedad, el producto irrumpe. Debería ser menos evidente, menos directo.

Creo que voy a comprarme los seis sombreros. Son de mi talla y están de oferta: si me los llevo, me regalan otro del color que yo elija. Quiero uno naranja: sabiduría, claridad, deseo, felicidad, dedicación, persistencia, alegría, energía. Volkswagen Polo Snail. Expandable Banner, Alpha Video. ¡Es “nuestro” banner!

¿Os apetece aprender a pensar de forma alternativa? Acudid a la Avenida de la intuición, número infinito. Ni en metro, ni en tren, ni en coche, ni en moto, ni andando. A un solo pensamiento. Sin dependientes plastas y pelotas. Self service. Cerrad los ojos y podréis entrar.

Check out the beauty editorial I wrote for pride magazine, this how-to appeared in their 09 Halloween edition. Part of the focus of this make up story was finding make up for very dark skin tones.

The model we had for this story was Annaliese Dayes from Oxygen models, we really transformed Annaliese for this look.

Photography by Dave Wise.

Black magic

Bewitched

Midnight

Party animal

I recently wrote a seasonal how-to which I thought everyone would enjoy coming close to Christmas. I also did the make up for this editorial with amazing  photographer and good friend Dave Wise.

Evening make up

It’s that time of year again when grudgingly we watch our tans quickly fade, pile on the woolly layers and wave good bye to the last days of summer but thankfully we have a glitz filled party season to cheer us up. I have created professional step by step evening looks so you can turn heads this autumn.

Effortless glamour

This look is long lasting understated and elegant; the alluring lashes add instant femininity.

Individual eyelashes  Eyelure  (£4.80) are a make up artist’s favourite beauty secret. They can be customised to every model to simply add exceptionally natural thickness to lashes or even to create long-lasting fluttering glamour puss lashes. They can last up to 4 weeks and need little or no mascara eradicating the possibility of smudges or chips so perfect for evening beauty

Application

Before you start make sure your lashes are completely clean and oil free.

Select the lashes that will work best on you and thing about the finish you want, natural, glam, flared at the corner….

Choose how long you want the lashes to last, if only for1-2 days Duo lash glue (£8.50) is an outstanding glue for easy application and removal. Or for more of a semi permanent lash (up to 4 weeks) use Eyelure’s individual eyelash glue and remover which is included with the lashes.

Keep the eye you are working on closed throughout application.

With the glue applicator or a fine disposable brush apply the glue from the stem of the lash and spread up the lash a little so the lash has lots of surface area to adhere to your own lashes, be careful not to drown the lash in glue.

Give the lash a few seconds to go tacky.

Start from the corner of the lashes and work towards the middle

Hold the individual eyelash carefully with clean fingers tips in place pressing as close as possible to your lash root.

Open your eye when the glue is dry; do not panic if the eye corners stick at all when you open your eye. Carefully use your nails to pick any pulling glue off. Do be extremely careful through out the application, if any glue goes into the eye follow manufacturers guidelines.

Once the lashes are totally dry you can apply the rest of your make up but be extra careful not to pull or rub the lashes out of place. 

 A flawless base is key when working a naturally gorgeous look and vitally important for every model to be able to achieve in their working lives.

Determine your skin type and ensure you select your skin care according to this. Banish any overly perfumed or abrasive products from your bath room cabinet; don’t over load your skin. (For advice try a Dermalogica skin mapping consultation 0800 591 818 ).

Now your skin is perfectly clean and moisturised a primer is a fantastic product to get a prolonged smooth finish from your foundation. Smooth Laura Mercier’s moisturising primer £26.43 in with finger tips to get a deliciously dewy glow to dry/normal skins or apply L’Oreal studio secrets anti shine mattifying primer (£9.99) This competitively priced primer holds its own to the big dogs and gives a beautifully smooth velvety finish which controls shine for oily skins and keeps your foundation fresh for hours.

Start your make up with your eyes this way any drop from the eye shadow can be wiped away before your foundation is applied.

Lightly sweep Bobbi Brown Bone eye shadow £14 all over the eye from lid to brow as a base, follow with Mac Woodwinked £11 blending over the lid area and blend a lighter shadow to highlight into the inner corner of the eye and to highlight just below the brow area, Mac Shroom £11.

Wipe away any drop and line the eyes tracing neatly around the lash line and blend with a fine eyeliner brush. Chanel long lasting waterproof eyeliner in Espresso.

Wipe away any powder drop with a face wipe and then apply Bobbi Brown Skin foundation (£27.00) with a foundation brush for long wearing buildable coverage that looks like perfect skin. Cover up any visible imperfections with Bobbi Brown touch up stick (£17.00).

Lightly press a little Rimmel Stay Matt Powder over the t-zone to set and bronze outwards from the forehead spread out from the tops of cheeks and dab a tiny small amount on the bridge of the nose. Bronzer gives more believable depth to the face and eradicates any unnatural blankness from the foundation Guerlain Bronzer (£30.00).

To give an instant healthy glow to the apples of the cheeks dust Illamasqua’s powder blush in Chased (£16.00)

Finish with a glossy long lasting lipstick Bobbi Browns Creamy lip Colour in Crystal Pink (£15)

Smokey eyes and pale lips (Annalise)

Again start with the eyes. You will get a lot of noticeable powder drop from a dark smokey look so start with a cream to give extra drama and a good base for shadows to adhere to.

For the eye look I have used Dior 5 Couleurs Designer palette in Smokey design 08. An all in one palette with 4 textured blendable shades and a cream liner with a matt velvety texture which in this case I also used as a base for my shadows.

I spread the cream over the whole of the lid and blended the darkest shadow over the lid and the medium shimmering shade over the centre of the lids and into the corners and traced it around the lower lash line.

Macs smoulder eye kohl pencil (£12.00) was densely penciled into the upper and lower water lines and blended into the lash line using a fine brush to add fierce intensity.

A matt brown powder was blended in to the eye socket area and Bobbi Brown’s Bone Powder (as before) was used to high light under the eyebrows.

I applied 2 coats of mascara combing through from roots to tips as the finishing touch to the eyes Make up Forever’s Smokey Lash Mascara (£14.00)

After combing through the eyebrows I used Laura Mercier’s double ended brow brush (£27.00) and swept through Laura Mercier’s brow defining wax in a light feathering motion where ever the brows looked sparse. As the eyes are so striking do not over do the eyebrows, keep them natural to avoid the look becoming hard.

I applied Iman’s Luminous foundation to Annalise’s skin using a sponge, the oil free formulas and vast selections of colours are perfect for darker skin tones. Cover up any visible imperfections with Bobbi Brown touch up stick (£17.00).

Once the foundation has settled lightly press a little Rimmel Stay Matt Powder over the t-zone with a powder brush to set. Bobbi Brown’s blusher in Tawny (£16.00) was subtly brushed on to the apples of the cheeks to give a healthy flash of warmth.

To create a long lasting pale lip a pencil liner slightly lighter than Annalise’s lips was applied all over the lip area to tone down the lips MAC Naked Rose Cream stick Liner (£10.50). Nars Supervixen Lipgloss (£17.00) was painted neatly over the lips to finish this look.

Article from Every Model Magazine, written by Lauren Baker, Models Annaliese and Roksana @ Oxygen models

A L’Oreal advert fronted by Cheryl Cole is at the centre of a row after viewers accused the X Factor judge of misleading them.

Cole, 26, appears in a television ad in which she sings the praises of L’Oreal Elvive Full Restore 5, a shampoo and conditioner range. Thirteen viewers have complained to the Advertising Standards Authority about the commercial because Cole wears hair extensions.

The authority, however, rejected the claims as a message is shown during the advert, which says that Cole’s hair is styled with some natural extensions.

It is worth noting that the hair extensions are made from natural hair.
 
A problem would only arise if the ad did not make clear that she is wearing these extensions. It is also worth noting that the hair extensions are made from natural hair and have been treated with the products that are being advertised.

However, Cole’s hairdresser Julien Guyonnet has reportedly revealed that she uses artificial fibre extensions because the glue used for natural ones was damaging her hair.

While L’Oreal spokesperson said that they were unaware of Cole’s artificial extensions, Cheryl Cole said that the ad is not breaking any rule. The company doesn’t have to comment anything about what type of hair extensions as these are personal questions.

Source

Bom, eu sou uma grande consumidora massiva de mascara de cílios. Item que eu acho extremamente necessário para toda mulher no necessaire, do tipo, não da para sairde casa sem…

Você pode até sair sem base ou batom, mas máscara de cílios, blush, corretivo e uma boa pele e lábios bem hidratados não dá.  Bem, mas  como o mercado nos bombardeia com mil novidades sobre esse produto indispensável eu prefiro me arriscar nos itens de  farmácia que além de serem amis baratos e não doerem no bolso, se não funcionam em mim eu posso passar para a mãe, irmã, amigas…  Evitando assim que o pobre fique encalhado no meu gaveteiro de makes.

Você encontra ótimas máscaras na farmácia  que são clássicos que eu não abro mão, se diversas marcas mais em conta como Covergirl, Maybelline e outras. Das marcas de farma a Lóreal, líder em venda de cosméticos faz umas máscaras excelentes! Visto que a L’Oreal é dona da Lancôme, que para mim fabrica as melhores máscaras do mundo. As máscaras da Lâncome podem ser um pouco salgadinhas, mas cumprem o que prometem e não são exorbitantes como YSL e DIOR em questão preço.  Fora que ela sempre lança as novidades no mercado primeiro e depois  todo o resto sai correndo atrás para copiar e fazer as suas versões das ditacujas né!?

Sou bem receosa com relação aos lançamentos, por isso leio muitos reviews, (alô MUA!! rsrsrs) antes de comprar uma mascara de cílios.  Eu tenho cílios longos eu normalmente procuro pelas mascaras que oferecem volume ou um certo volume razoável sem aquele aspecto horroroso de “clump” (cílios com muito produto, grudados),  porque eles dão uma leve levantada e melhoram também a curvatura mais do que as máscaras que só alongam. Para mim o que funciona melhor são as mascaras waterproofs, que não escorrem ou derretem no final do dia  ou tem a textura muito líquida e sempre borram. Eu tomo sempre cuidado na hora de passar, mas não tem jeito, porque tenho cílios longos, porém ralinhos…

Detesto aquelas máscara com consistênica de água, muito líquidas, pois é como delineador líquido. Demoram horrores para secar e nunca deixam os cílios com aspecto encorpado, do tipo, sou abencoada e tenho cílios cheios (como o meu marido gente! Não sei porque, mas ele tem cílios invejáveis e nem prcisa né!? Anyway… Deus não da asa a cobra né!?)

A mascara da L’Oreal Voluminous é uma clássico que indico para todo mundo, pois além de ter versões waterproof , da um volume bacana, alonga um pouco os cílios e é fácil de aplicar. Seria a minha primeira indicação de mascaras de drugstore. Fiquei super tentada com esse novo lançamento da L’Oreal, que promete cílios de até 12 x mais volumosos!

A Voluminous promete 9x. Eu sinceramente não sei onde e como ele s fazem essas contas loucas, mas o grande barato dessa nova mascara é que ela tem uma tecnologia de Hydra colágeno que envolve cada cílio de forma individual aumentando a espessura deles dando aquela impressão de cílios mais grossos.

A propaganda com a linda Eva Longoria é super tentadora, mas claro, eu duvido que aí não rolou um bom cílio postiço báaaaaasico, mas de qualuqer forma acho que não é motivo para desconsiderarmos, porque a maioria das marcas usa desse artifçio na TV e nas propagandas em revistas, onde rola um photoshop básico também.

Assitam o video e vejam como funcina a  tal tecnologia de colágeno:

Um grande problema das mascara hoje é fazer esses “clumps”e acumular produto no pincel e nos cílios, fazendo com que a gente tenha sempre que retirar o excesso com um pentinho ou  escovinha de cílios.  Aprendi um truque para usar essas mascaras mais “thicks”que para mim são as melhores em termos de textur,  porque mesmo quando borram você continua seu make normalmente, espera secar e remove com um cotonete depois. Toda vez que retiramos o aplicador da embalagem deveríamos limpasr a ponta antes na borda para não ir produto demais para os cílios evitando os tais “clumps”.  Hoje em dia faço isso com todas as mascaras e com essa nova da Lóreal não foi diferente.  Algumas você limpa mais, outras menos, mas nessa eu senti que tive que limpar apenas nos 4 primeiros usos, depois ficou com a consistência super boa. Primeiro ponto pra ela!

O que ajuda também é o aplicador. Ele é bem grandinho com um formato de cerdas alinhadas diagonalmente em 2 direções o que permite “construir”, moldar os cílios a cada camada que você usa sem ficar aquele aspecto empelotado ou aquele meio esfarelado de bolhinhas (clumps) ou o que eu chamo de cílios com aspecto de “perninha de barata” sabem!?. Argh!

Aliás, detesto isso na maioria das máscara de cílios… Para mim é sempre um desafio porque como tenho cílios longos porém retinhos e finos, SEMPRE uso o curvex para curvar antes, e nem adianta falar pra mim que é só aplicar a máscara e  eu to “Ready to go “, que não funciona…

MEGA Blaster aplicador. 2 vezes maior q. um aplicador normal

Mascara sem curvex em mim não rola. Os cílios  tombam e ficam bem estranhos. Por isso o teste que realizei, curvei os cílios antes.  De verdade a única mascara que eu acho que as pessoas deveriam usar sem curvex seriam aquelas que prometem curvatura e mesmo assim, sou suspeita porque uso a minha Coubre virtuose da Lancome com curvex também.

Evolução dos cílios: de nehuma a 2 camadas. O ideal para os looks do dia a dia, com ênfase nos cílios.

Senti que o aplicador apesar de grandinho é fácil de manejar porque tem uma boa curvatura e ponta, o que facilita atingir os cílios menores e chatinhos do canto interno. Não precisei pegar mais produto para usar a segunda camada. Usei o que tinha ainda no aplicador evitando o desperdício e ainda assim não formou nenhum clump.  Segundo ponto pra ela!

Se a tal tecnologia de colágeno se funciona ou não, só um cientista ou químico de cosmético, cosmetólogo pode dizer, mas o que eu notei foi que realmetne o produto é depositado de maneira uniforme em cada cílio e engrossa que é uma beleza, dando um volume muuuito bom. Eu só conseguia isso com o tal Booster da Lancôme , que basicamente é um primer (o mehor que já usei) , que a maioria das pessoas usar antes para engrossar mais os cílios, mas com essa máscara nem precisei. Ou seja, me fez pular mais uma etapa para conseguir esse efeito.

Com uma camada eles engrossam, com 2 eles aumentam e criam um maior impacto e com 3 você sai com cílios de drag queen! rsrsrs

3 camadas alongam bastante também!

Os cílios com 3 camadas ficam mais espessos e parecem postiços!

Portanto ela levou  4 estrelinhas , porque cumpriu com o prometido e até recebi elogios de uma amiga perguntando  se eu estava usando fake eyelashes! rsrsrs

Só não levou 5 porque o preço é um pouco mais salgadinho que o das ótimas Voluminous e a Maybelline great mascara que também adoro.

Olho com 3 camadas da Extra volume e outro sem . Reparem como eu tenho cílios longos proém raliiinhos, ralinhos...

Recomendo a versão waterproof para quem vive num clima mais quente e úmido como o do Rio onde tudo que é mascara derrete…

Quem quiser saber mais acesse o site da L’Oreal!

Comprei este produto novo da L’oréal que é um anti-idade labial , e testei para contar o que achei.

A promessa do produto é hidratar e suavizar as linhas da boca.

São dois cremes num só produto. Um para o contorno , e outro para os lábios.

Lembrando que anti-ruga já pode  ser usado depois dos 25 anos.

Este aqui é o dos labios :

O creminho e minhas mãos mais secas que o sertão!rs!

 O outro do contorno:

Usando os dois:

Contorno

Lábios!

Eu achei esse contorno muito ruim de passar. Como aparece na foto , fica aquele bolo de creme no canto , não gostei. O efeito dele pode ate ser bom , mas acho que eles tem que criar uma embalagem diferente. Ja o dos lábios adorei. Dá para sentir na hora a sensação do lábio inchando um pouco(Jolie feelings! )

Eu compraria o produto de novo sim , mesmo sem ter gostado muito do tal contorno. Mas nao conheço nenhum outro anti-ruga labial , talvez por isso nem tenha com o que comparar.

WOMEN of all ages, even children, yearn to look like the stars of screen and stage. But it is impossible unless you have about $360,000 a year to shell out.
In Britain, the new woman most girls aspire to be is Cheryl Cole.

Cole is the face and hair of L’Oreal, the ravishingly beautiful judge on Britain’s popular X-Factor, wife of Chelsea and England soccer player Ashley Cole and member of Britain’s top-selling band Girls Aloud. She has just released her first solo album.

The 26-year-old earns more for her work and product endorsements than Victoria Beckham, an astonishing $12.4 million a year.

But Cole is a a tribute to the wonders of modern cosmetic techniques and impossible to replicate in reality.

The Daily Mail newspaper in the UK explains why:

HAIR – $7200 a year

Cheryl Cole’s hair may look natural but her luxurious waves are made of Monofibre acrylic extensions. According to her hairdresser, her extensions used to be real hair but after her own locks became damaged they started using acrylic instead.

The acrylic has to be maintained every six to eight weeks and a full set are needed every three months at around $1300 a time.

EYELASHES – Up to $3300 a year

Cheryl is now never seen without her elongated lashes. She even has her own range of Eylure lashes, along with her Girls Aloud bandmates. Alexsandra Byrne, eyelash and make-up artist for Get Lashed, says: “She’s clever as she chooses lashes that are long but delicate.”

A complete set of lash extensions can cost up to $270, and need maintenance every four to six weeks.

MAKE-UP – $72,000

As the new face of L’Oreal, Cheryl receives around £900 worth of beauty products a month. Lisa Laudat, Cheryl’s personal stylist, is reportedly paid $72,000 a year to do her make-up full-time

DIET AND EXERCISE

Cheryl admitted to having a personal trainer at the start of the year – she says that she has to work hard on her legs – but mostly puts her figure down to hours of dancing, both in Girls Aloud and now as a solo artist. She has shed a stone since her still-slim Girls Aloud look, and now weighs 50.8kg (eight stone), which is in part down to a low-carb diet. She avoids red meat and favours low-fat Japanese food.

EYEBROWS – Up to a year $1500 a year

Not too thin, not too thick and perfectly shaped.Cheryl’s look is most likely achieved with the traditional method of eyebrow threading, where fine thread is twisted around each hair to pull it out. To achieve her look, Cheryl would have to have them done every three weeks, which can cost as much as $80 a go.

TEETH – $17,000 at least

Dr Wyman Chan, Cheryl’s cosmetic dentist from smilestudioLondon, has given her porcelain veneers and whitening treatments to improve her teeth. He says: “Perfecting her smile was of huge importance to Cheryl, so she had four porcelain veneers placed on her front teeth to correct the irregularity.” Veneers are wafer-thin covers that are cemented to the front surface of the tooth, similar to the way false nails are applied, once the tooth is filed down. It costs up to $2700 per tooth.

FAKE TAN – Up to $5750 a year

The company Fake Bake’s celebrity tanner and skincare expert Lisa Fulton says: “When Cheryl started to get media interest, she began using fake tan. She uses our lighter tanning products – only one or two tones darker than her natural skin tone – so she doesn’t have that mahogany look.” To maintain this look, Cheryl has four sprays a month, plus she uses 10 bottles of gradualtanning spray and 10 bottles of instant wash-off spray a year.

STYLISTS AND DESIGNER CLOTHING – $260,000 a year

Although designers clothe Mrs Cole, she still spends a small fortune on fashion. Her two stylists, Frank Strachan and Victoria Adcock, the woman behind her military-inspired outfits, have transformed her from girl-next-door to glamorous goddess. But it costs $80,000 a year for both. It is now estimated she spends $180,000 on clothes each year on top of that.

Source

World Bride Magazine are launching into Europe and its all exciting as we approach the amazing event taking place at the 5* May Fair Hotel in May Fair London on Saturday 12th December starting at 5pm.

World Bride Magazine’s event is hosted by Betsie Dsane Britain’s Super Model featured in the latest Project Catwalk and H & M by Madonna – Check out Look Book Factory

We have some amazing designers who are flying in from around the world to be part of show. Yes the designers will be at the event to meet with you whilst their designs are showcasted.

• Jane Wilson Marquis from New York, comes home to London as she has made some fantastic designs especially for this event.
• Isabel Zapardiez from Spain, wow what can i say she is awesome and the designs speak for themselves.
• Jasper Garvida from Project Catwalk is extremely talented and the designs will be showcasted for the modern and quirky brides.
• Chariscia Gill from London and her amazing collection to be viewed for the first time at this event.

Plus we have some great sponsors such as :

Mizani L’oreal, John Lewis Gifting, Kim Rix (Wedding Planner), m2m damorejon nail collection, Celebrity Session Stylist Eugene Davis designs a Bridal Wig Collection for Shuly Wigs, Belinda Ferrari Florist and the Pop Life who are our glamorous photographers.

 This is just to name a few of the exciting people and companies that are involved. This will be an event based on experience which should not be missed.

Win a Free Nights stay the May Fair Hotel*on the night

Win a Wedding Coordinator for you most important day by the amazing Kim Rix. Book sometime with the planner via bookings@freelancetheworkspace.com

Tickets are now on sale so book quickly as to avoid disappointment. BOOK NOW

Brides we are looking for you as we want 7 amazing brides to be featured in our next issue.

Everyone is welcome to come as this is not your traditional bridal show as we would like to meet with you all.

Look forward to seeing you there.

x

The smoke and mirrors surrounding the beauty industry are slowing chipping away.

Thanks to outrage over airbrushing nightmares and models exposing the ugly side of modeling, is it possible that unattainable beauty ideals are fading?

The latest semi-scandal involves a television ad in the UK for L’Oréal Elvive Full Restore 5 hair care line (not available in the US). The ad (watch it above) features singer Cheryl Cole praising the collection for making her chestnut locks “full of life, replenished with healthy shine.”

There’s just one problem. Cole is wearing hair extensions — and people are angry about it. The London Times reports that Cole has been not-so-secretly sporting extensions for several years now and they are a part of her look, but that hasn’t stopped viewers from expressing their outrage.

L’Oréal’s stance is that they are within their legal rights — a message quickly flashes on the screen to state “styled with some natural hair extensions.” Did you catch it?

So here’s the question: Is this false advertising? And are women being force fed unrealistic visions of beauty that ultimately make them feel worse about themselves?

The other side of the coin is this — who really believes it? Do women who see the ad really believe it’s Cole’s natural hair or is everyone jaded enough to realize what’s going on? By now we’ve seen enough weekly tabloid “Stars Without Makeup” exposé features to see that even A-listers look like crud when they’re at the grocery store.

This isn’t the first (or last) time beauty ads have come under fire. Rimmel got in truh-ble a few years ago for digitally enhancing Kate Moss’ eyelashes for a mascara ad.

Source

We hadden eerder al een product dat exclusief voor vrouwen was bedoeld. Vandaag laten we de mannen niet langer in de kou staan wat verzorgingsproducten betreft. L’Oréal Paris heeft namelijk een nieuw product op de markt gebracht dat op een makkelijke manier komaf zou moeten maken met wallen en kringen rond de ogen van de moderne man. Met de eerste verkoelende oogroller tegen vermoeidheid voor mannen, Men Expert Hydra Energetic Eye Roller, is dat verleden tijd…

Voor zij die niet zo goed tegen veel te korte nachten kunnen en na een paar uur slaap met enorme wallen en kringen kampen, kunnen misschien eens deze oogroller proberen. Zo lijk je alvast voor de buitenwereld zo fris als een hoentje (of whatever). De roller biedt namelijk een vochtafdrijvende massage en een ijskoud verkoelend effect, waardoor je gelaatstrekken terug in de plooi liggen (of beter, geen plooien meer vertonen). Tegen de donkere kringen werd in het product bestanddelen gestopt die de microcirculatie zouden stimuleren en er dus voor zorgen dat de kringen lichter worden. Deze nieuwigheid bevat ook vitamine B5.

De producent raadt aan dat je het product ’s morgens en ’s avonds rond de ogen aanbrengt (tja, hoe meer hoe liever waarschijnlijk). Dit edel vocht geeft je op die manier het effect van een perfecte nachtrust. Dat mag ook wel als je ziet welke chemische stuff ze allemaal in dit kleine tubetje gestopt kregen. Sommige ingrediënten zijn geruststellend, zoals glycerine (werkt vochtvasthoudend), cafeïne (krachtige vochtafdrijver), grapefruit- en druivenextract, naast enkele verdikkingsmiddelen (zoals C13-14 isoparrafin en xanthaangom). Andere ingrediënten doen onze wenkbrauwen toch wel de lucht in gaan: butylene glycol (zit ook in haarlak en zou giftig zijn voor het centraal zenuwstelsel en de nieren), aluminiumhydroxide (vaak toegepast als vlamvertrager) en 2-fenoxyethanol (heeft een bacteriedodende, maar ook ontvettende werking maar kan de ogen, huid en luchtwegen irriteren). 

Een roller van 15ml heb je al voor de prijs van €10. Het product lijkt wel erg sterk op de cafeïne oogroller voor vrouwen van Garnier, zoals je op deze foto kunt zien. Dit product is al meer dan een jaar op de markt. Een bespreking kan je vinden op deze blog. Is dit hetzelfde product, maar dan voor mannen? Het zou wel eens goed kunnen, want Garnier is een merk van… L’Oréal Groep! Ok, mannen hebben ook recht op dergelijk product… maar een echte innovatie? Nope, eerder oude wijn in nieuwe zakken, zou ik zo zeggen.

Thanks aan deze blogger voor wat extra content… Voor ervaringsdeskundig advies kan je best bij deze blogster terecht.

Le numero 1 mondial  du cosmétique, a inauguré mardi à Libramont, dans le sud de la Belgique, une nouvelle centrale de biométhanisation en partenariat avec Eneco et Bio Energi Europa , faisant de ce site belge sa première usine “100% énergie verte”. Pour cet évenement, le premier ministre Herman Van Rompy était présent.

L’usine  produira désormais elle-même 100% de ses besoins en électricité et 80% de ses besoins en chaleur.

En misant sur l’energie verte, l’Oreal renforce son image aupres des consommateurs et consommatrices.  En s’investissant dans ce domaine L’oreal prouve son implication concernant l’importance de la préservation de notre environnement.

A mon avis et je pense que le votre sera aussi dans la meme direction , c’est une trés bonne initiative , tout le monde sait à quel point notre terre est menacée  , le fait de si’nvestir dans cette direction ne peut qu’êre bénéfique même par rapport à leurs cibles. L’oreal fait ainsi d’une pierre  deux coups , elle économise du point de vue énergie et par la même occasion , se fait de la pub  en montrant son engagement écolo.

L’oreal prend des engamements en terme de protection de l’environnement, responsabilité envers ses client, et choix éthiques des ingrédients. Une question légitime se pose alors : Est-ce une opération marketing?
A cette question, la responsable Communications Corporatives chez L’Oréal Canada, Sandrine Michard, répond : “C’est un travail de fond que l’on fait depuis des années. Mais on a toujours eu comme philosophie d’agir avant de faire savoir.”

La responsable communication ajoute “En tant que leader de l’industrie cosmétique, on se doit de montrer l’exemple. L’important est de prendre un engagement et de se commettre par rapport à un objectif.”

Concernant les tests sur les animaux, même si l’entreprise ne fait plus de tests de produits cosmétiques sur des animaux depuis 1989 et exige le même engagement de la part de ses fournisseurs, la vice-présidente communications corporatives chez L’Oréal Canada reconnaît “qu’il faut être honnête avec le consommateur. Toute industrie, qui utilise des composants chimiques, sait qu’à un moment donné, ceux-ci ont dû être testés sur des animaux. Pour assurer la sécurité de nos produits, on est obligé d’utiliser ces ingrédients testés.”

Cependant, depuis 20 ans, L’Oréal développe des tests alternatifs, axés sur la biologie cellulaire et l’ingénierie tissulaire afin de reproduire la peau humaine. Une filiale du groupe, Episkin, fabrique des kits de peau, reconstruite de façon industrielle, qui permettent des tests in vitro d’ingrédients.

Source:

http://www.lapresseaffaires.com/

http://biocosmetique.canalblog.com.