Blogs about: Loss Leader
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Price Promotions and Customer Loyalty
When price sensitive customers walk out of your stores, does it make sense to keep them at all costs? Specifically can you keep them by driving down prices? Can price cuts bring back customers who wal… more →
Iterative Path
When is a price war not a price war? When it's a loss-leader
billpetti wrote 3 weeks ago: James Surowiecki from The New Yorker (and Wisdom of Crowds fame) discusses the recent ‘price w … more →
Book biz gets schooled by chain gang
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Diane wrote 1 month ago: The music biz and vid biz have already learned the painful lessons of loss leadering. Now it’s … more →
Some people are better than others (marketing)
joetheflow wrote 1 month ago: Seth Godin – By ‘better’, of course I mean better customers, better prospects, bet … more →
Price Promotions and Customer Loyalty
Rags Srinivasan wrote 1 month ago: When price sensitive customers walk out of your stores, does it make sense to keep them at all costs … more →
Profits are being squeezed by more then just reduced revenues, its a new buying attitude.
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Donald Todrin wrote 2 months ago: As small business owners we all understand the concept of loss leaders and the high profit items. We … more →
Note to my double birthday couple
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teleburst wrote 4 months ago: I knew I was screwed when you were sat in my station at around 6:15 last night. The bottle of wine t … more →
Lowering Prices To Generate Sales?
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Rags Srinivasan wrote 4 months ago: Here is another CEO who clearly believes lowering prices does not automatically guarantee sales inc … more →
Music: Its Very Own Loss Leader
songcritique wrote 5 months ago: Consumers want songs. There are exceptions when it comes to artists like Pink Floyd, but the main r … more →
Loss Leaders That Drive Higher Customer Revenue
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Rags Srinivasan wrote 5 months ago: I used JCPenney’s as a case study for explaining pricing waterfall and price realization. One … more →
Seems Unilever are not trying to con us
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Luigi Cappel wrote 7 months ago: A few days ago I wrote a blog about the new Uniliver products such as Surf and Persil, complaining t … more →
shortcover's dead end
Andrew Robulack wrote 8 months ago: From my understanding, the loss leader is something that is either sold at an extremely reduced pric … more →
Denny's Free Breakfast: Effective Marketing or just a Free Meal?
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Garth wrote 10 months ago: Line at Denny's. Photo by @Matthew_Ryan Twitter was on ablaze today as Twitterphiles tweeted abo … more →
Loss-Leaders
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Gryphon wrote 10 months ago: Loss-Leaders I use Loss-Leaders in my blog. Take note. I have found this a very effective way of at … more →
Make it up with volume.....hahahahah...silly.
Donald Todrin wrote 1 year ago: It’s the oldest story in the books, a businessman selling for less then the product costs him … more →
WeightLossfor Women
lossnonuv wrote 1 year ago: There are some mental blocks I have to work around with women so I ll use more bodyweight exercises … more →
PART II: FRUGAL CAN BE THE NEW COOL
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jzhangatclifffreeman wrote 1 year ago: PART II: EMPATHIZE WITH CONSUMERS TRADING OUT, NOT DOWN · Today, people are trading out not down. · … more →
Saturday is Frugalday
alessapiscioneri wrote 1 year ago: Stopped at Meijer b/c of its big sale on pop. Bought pop. Nothing else. I’m sure they liked me … more →
Disruptive Healing
JJ Astor wrote 1 year ago: Early last year, I was given an opportunity to broker the Series C funding of a medical devices comp … more →
superdaddy
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piqued wrote 1 year ago: I can’t believe that generations of humans have been getting it so wrong… it’s a wonder we’ve made i … more →
