Tags » Lovemark

Emotion branding : IKEA and YOU, starting something new

A faded, almost pastel background…

… of old men in a park, enjoying simple yet dull past times together.

throughout the whole video there is minimal speech and this sets a tranquil situation. 343 more words

IKEA

Bose get back on french TV !

At the occasion of its international campaign #Listenforyourself, Bose comes back with a new commercial on french TV.

No words, just selfies of girls and boys wearing Bose accessories during 30 seconds with an electronic music. 204 more words

Communications And Media Strategy

Lovemark or not? MUJI vs. IKEA

We now see that strategic brand management is not just the understanding of brand design, cost management, function for consumers and profitability, but also how the consumers perceive brand image, value and meaning. 754 more words

Brand Audit

I'll have a Coke!

Trying to figure out what my own “lovemark” is for this assignment was rather challenging. I don’t feel as if I’m “loyal beyond reason” to any particular brand. 349 more words