Quite often I end this section by saying that I wish I would have done something like this. Well this time I actually have. Campaign we did couple of years back to… 106 more words
Tags » Loyalty Card
This blog post will explore the interactive marketing technique of a loyalty card for Boots. Firstly the dimensions of interactivity will be discussed, moving on to customer centricity using the value creation model and finally technology impacts on the company using the value chain. 948 more words
I recently received my Boots Advantage Card coupons in the post and there’s some really good savings and points boosters amongst them.
Now that I’m working again and have a steady income, I can afford to spend a bit more on my personal care, so I am challenging myself to use all of the coupons before they expire. 205 more words
It is nearly impossible lately to walk into a store and not get harassed to get a loyalty card. Before you can blink, the store assistant has asked if you have a “cash-card”; shoved one in your hand (plus application form) and loaded your purchase points faster than you can say “ambush”. 663 more words