Tags » Loyalty Card

Amazon closes out its mobile wallet trial after 6 months

It looks like Amazon’s diapers weren’t the only product the e-commerce giant retired Wednesday. The company has shut down its mobile wallet beta, which allowed Android and Fire phone users… 370 more words

Branding

Branding carries a whole new level of significance to the petroleum marketer. We are all familiar with the implications of oil brand selection—Marathon, BP, Shell, Chevron, etc.—and petroleum marketers are very intentional with this decision. 248 more words

Fleet Card

Tesco sells Blinkbox to TalkTalk and may offload Dunnhumby

The British supermarket giant Tesco is, to put it mildly, having financial difficulties. On Thursday it unveiled a range of measures that it hopes will help dig it out of its hole. 361 more words

Changing the Loyalty Landscape

Take a quick look into your wallet. How many loyalty cards are stored in there?
2?….4?….6?
The answer is too many. 

In a world where every retailer wants to be your best friend, consumers are overwhelmed with points, cards, and rewards.

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Marketing