Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers. The question of whether campaigns should be run on a cost-per-install (CPI), cost-per-click (CPC), or cost-per-mille (CPM) basis is a source of confusion in the press and industry as a whole. 960 more words
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Except for a new brand looking for repeat buyers, most online retailers want new customers. As a consumer, this can be frustrating since for people wo are loyal to specific brands and/or retailers, they know they are not as valued as a new people are. 629 more words
A key to predicting and effectively using customer lifetime value (LTV) is to take a long-term view of your data and not just rely on the first month or even first few days. 781 more words
I always wondered why high-tech super smart analytics systems never show you the most important metrics of gameplay: user lifetime and lifetime value, known as LTV. 262 more words
Lagos Television has emerged as winner of the maiden edition of the SWAN Vita Glucose D Tug of War tournament.
Team LTV defeated hard fighting Team Super Sports in the final by 2-0 to cart home the overall trophy and a cash prize of N30,000. 195 more words
When purchasing a home, a question or concern that comes up either occasionally (or frequently, as the real estate market might dictate) is, “What happens if my appraisal comes in low?” So let’s take a look at the relationship between purchase price and appraised value while also providing some insight into your mortgage options should this dilemma befall your home financing experience. 480 more words