Tags » Ltv

Changing the numbers does not change the reality

I am a huge proponent of using analytics and other metrics to drive business decisions, but I repeatedly see people making a huge and avoidable mistake. 1,091 more words


My top ten summer posts

For those of you who foolishly decided to take a vacation this summer rather than stay at home and read my blog, I wanted to summarize what I feel were my top ten posts this summer (and below will also summarize the rests of my posts since I am sure you will want to catch up on all of them). 389 more words

General Social Games Business

Latvia confirm they will attend Eurovision 2015

There had been much speculation after Copenhagen if Latvia would attend Eurovision 2015. They have not qualified for the Grand Final at Eurovision since 2008 when their song ‘Pirates of the Sea’ reach 12th in the final. 110 more words


Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume

Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers. The question of whether campaigns should be run on a cost-per-install (CPI), cost-per-click (CPC), or cost-per-mille (CPM) basis is a source of confusion in the press and industry as a whole. 960 more words


Finding New Customers Online (Part 1)

Except for a new brand looking for repeat buyers, most online retailers want new customers.  As a consumer, this can be frustrating since for people wo are loyal to specific brands and/or retailers, they know they are not as valued as a new people are.  629 more words

Online Retail Marketing