Tags » Ltv

Lifetime Value Part 22: The need to take a long-term view

A key to predicting and effectively using customer lifetime value (LTV) is to take a long-term view of your data and not just rely on the first month or even first few days. 781 more words


Weekend prototype: open-source GameAnalytics mobile panel on Swift

I always wondered why high-tech super smart analytics systems never show you the most important metrics of gameplay: user lifetime and lifetime value, known as LTV. 262 more words



Lagos Television has emerged as winner of the maiden edition of the SWAN Vita Glucose D Tug of War tournament.

Team LTV defeated hard fighting Team Super Sports in the final by 2-0 to cart home the overall trophy and a cash prize of N30,000. 195 more words

What Happens If My Appraisal Comes in Low?

When purchasing a home, a question or concern that comes up either occasionally (or frequently, as the real estate market might dictate) is, “What happens if my appraisal comes in low?” So let’s take a look at the relationship between purchase price and appraised value while also providing some insight into your mortgage options should this dilemma befall your home financing experience. 480 more words

Industry Insight

IPO Filings: First Yodlee, then Yodle, what next, Yodl?

My last post noted that Yodlee, a data aggregation provider in financial services, had filed to go public.  This week a provider of cloud-based marketing automation, Yodle, also filed. 772 more words

B2B Software

Hiap Hoe seeks sole buyer for Balmoral condo units

Another developer is putting up unsold condo units for bulk sale, apparently to avoid having to pay hefty fees to extend the sales period.

Singapore-listed Hiap Hoe Group wants to sell all 48 units in its District 10 project, Treasure on Balmoral, at a guided price of $1,850 per square foot (psf) or $191.4 million. 271 more words


Lifetime Value Part 21: 3D LTV

I recently read an article on Sociomantic, “Customer Lifetime Value in Three Dimensions,” about looking at lifetime value (LTV) tied to the customer journey and it adds another dimension to calculating lifetime value that could greatly improve its predictive value for you as well as pointing to areas for improvement. 364 more words

General Social Games Business