Nu doar un francez ci un simbol. Nu doar un pasionat ci un creator. Acesta este Christian Dior. Desi a crescut intr-o familie angrenata in business (producerea de fertilizatori) micul Christian a fost atras de arte si frumos, studiind flori, gradini si decoratiuni. Apropierea de moda s-a facut de timpuriu, inca din copilarie desenand costume pentru carnavalul din orasul natal.

Si-a dorit o cariera in muzica si arte frumoase, si-ar fi dorit sa fie si arhitect, a cedat insa dorintei familiei urmand Scoala de Stiinte Politice. Nu a fost suficient ca sa il deturneze de la drumul sau, in timpul scolii intalnind pictori si muzicieni printre care Jean Cocteau care, mai tarziu avea sa spuna despre Dior “geniul timpurilor noastre, al carui nume magic combina pe Dumnezeu (Dieu) si aurul (Or)”. Prietenia cu acesti artisti l-a facut pe Dior sa deschida o galerie de arta in care a expus lucrarile unor pictori ca Braque, Derain sau Dali.

Intrarea in lumea modei s-a facut in forta avand succes inca de la inceput cu rochiile sale neobisnuit de lungi pentru vremea respectiva si stramte. Revista Harper’s Bazaar a inventat expresia “The New Look” pentru a defini stilul silueta al creatiilor lui Dior si insusi Dior ar fi spus “I have designed flower women”. In doar 10 ani Christian Dior a avut 20 de colectii haute couture transformand numele si afacerea intr-un imperiu al luxului.

Dior a simtit necesitatea unui parfum care sa insoteasca creatiile sale in moda, prima esenta numindu-se “Miss Dior”. In ciuda dificultatilor economice ale vremii Dior a insistat ca parfumurile si ambalajele sale sa contina cele mai bune esente si materiale. Christian Dior spunea la un moment dat “It is difficult to imagine just how much care and trouble goes into finding a new perfume, creating a bottle, or even just the packaging. These activities so absorb me that today I feel as much a perfumer as a fashion designer”. In timpul vietii sale Miss Dior, Diorama, Eau Fraiche si Diorissimo au insotit colectiile de moda. Astazi..

– Mikeezy

Das neue Burton Custom 159cm Rocker echter Hammerteil, richtig gute Fahreigenschaften noch leichter zu fahren, besserer Auftrieb im Tiefschnee. Bewährtes ICS System pasend dazu die neue Burton Exil oder Cartel, vielleicht auch die leichte C02 EST !

Alles bei uns zu bestaunen und auch zu erwerben….

www.bergzentrale.de

Die Burton Poacher Jacke in brown und Burton Poacher Pant in red und der Scott Fission Helm in coffee Topo sind einfach cool

Fotos de la sesión del pasado sábado en el Pub Cacique de Granada: Ver Flickr

¡Gracias a todos por venir!

Today, more than ever there is a need for Industry to be responsible in its environmental judgements and actions. With the haste to improve the over-all environmental situation and push on Industry to reduce its carbon footprint, it is important to educate yourself on the short term and long term ramifications of the “Green” solutions you implement. In the case of lighting upgrades, there is a great opportunity to reduce corporation and municipality electricity expenses and more importantly to reduce the electricity demanded from the energy providers who are the greatest contributors of CO2 gases released into the environment. In selecting the lighting solution, you want to ensure you investigate not only the short term purchasing costs, but also the long term costs associated with waste; i.e. labour costs due to installation, maintenance/cleaning and light bulb replacements; and lamp consumable cost expenses which are significant yet typically ‘hidden’ or looked over and purposely not highlighted in the selling process of fluorescent (FLUO) and LED based lighting products.

When considering the type of lighting for your new or retrofit high-bay or low-bay lighting application, it is essential to be educated and made aware of what long term costs will be incurred over the lifetime of the lighting system. One very important aspect to consider is the maintenance and labour costs associated with the cleaning and the changing of lamps. Fluorescent and LED lighting systems have the problem that the light quality they emit inherently degrades over the operating life of their lamps, increasing the lamp replacement frequency and over-all expenses of operating those systems.

Comparing Digital Ballast powered High-Intensity Discharge lighting (Digital HID or DHID lighting) to fluorescent and LED, end-users agree that the added value offered in terms of the DHID solution’s low buying price, energy efficiency, light quality/performance, and reduced labour and maintenance costs, ensures end-users benefit with the best lighting for the shortest payback or return on investment time. Furthermore, when considering the upgrade or retrofit of an existing inefficient lighting installation, one must consider the labour costs involved in the installation; such as the removal of the old lighting system, re-wiring, changing of the lighting grid pattern, and all the consumable costs and other indirect waste created as a result. In the case of the upgrade of an existing core and coil (magnetic) powered ballast fixture, the DHID digital ballast solution is simple, cost-effective, outperforms and is the most environmentally responsible.

It is wise to consider the long term costs associated with fluorescent lighting to truly appreciate the “realistic” return on investment of fluorescent based lighting for factory/warehouse, retail, and general building high-bay and low-bay lighting applications. The following facts about DHID lighting versus FLUO lighting serves to highlight the performance and the common costs associated with the installation and operation of each in the short and long term to help you accurately conclude your own realistic return on investment calculation.

Capabilities and Benefits of DHID Vs. FLUO

This is a direct comparison between both DHID and fluorescent lighting solutions for a 40ft high-bay ceiling application where antiquated core and coil (magnetic) 1000W ballasts in existing HID fixture are already installed.

The recommended Digital HID retrofit solution is a dimmable 575W DHID ballast powering a 575W Metal Halide (MH) bulb. The proposed fluorescent high output high-bay T5 solution features 8 lamps at 54W each and 2 non-dimming electronic ballasts.

Installation Complexity and Cost?

DHID: A simple ‘plug and play’ retrofit of one digital ballast into the existing HID fixture and one new HID bulb installed where needed. The existing fixture is re-used and the efficiency is significantly improved by 50% to 75%. The performance and light quality is also better offering 40% brighter, whiter, penetrating light over the old system. The typical labour cost to retrofit a fixture is $50.00 US and takes approximately 30-45 minutes per fixture. The typical total package cost to retrofit a 1000W magnetic ballast application is $250-$300 US including the DHID 575W ballast, light bulb and installation cost.

FLUO: To install fluorescent you need to remove and recycle the used HID fixtures including ballasts, bulbs, reflectors, wires and the exterior metal housings. You then need to create new hanging structures for the new standard size fluorescent T5 8 Lamp high output fixtures. The lighting grid layout will need to also be changed as more T5 fluorescent fixtures will be needed to ensure a uniform light coverage (overlap) at the floor between them. In most cases, extra mid level or low-bay lighting needs to be installed where illumination from the fluorescent high-bay is not significant enough. There are also costs associated with the assembly of the individual fluorescent fixtures which is a labour cost the electrical contractor will invoice. With 8 bulbs and 2 ballasts, the complexity of a fluorescent system is high, adds cost and inhibits performance. The typical cost for a fluorescent T5 8 lamp high output fixture is starting at $280 US or more and this cost does not include the assembly/installation and the cost of the 8 lamps needed per fixture and for inventory.

Luminous Efficacy and Lumens Per Watt Performance?

DHID: Luminous efficacy of 118lm/W for digital ballast powered Metal Halide (MH), High-Pressure Sodium (HPS) and Ceramic Metal Halide (CMH) HID bulb applications. If retrofitting an existing HID fixture which has an antiquated 1000W core and coil (magnetic) ballast, a new 575W digital ballast would be installed in place powering a 575W MH bulb for a new total fixture lumen output of 67,850lm (575W X 118lm/W).

FLUO: Luminous efficacy of approximately 81lm/W if 54W bulbs in a fluorescent T5 8 lamp high-output fixture operating with 2 ballasts. If 54W bulbs offer a total lumen output of 4400lm output each, then 4400 X 8 lamps = 35,200 total lumen output from the T5 8 lamp high output fixture.

Ballast / Fixture Efficiency Performance?

DHID: One digital ballast is 97% efficient. For the existing magnetic 1000W MH, we retrofit the 575W DHID ballast operating a 575W MH bulb at 592W with 3% losses. At 575 Watts, the DHID system will produce more lumens at the ground than both the existing 1000W MH and fluorescent consideration. Moreover, the notable increase in lumen output performance will bring the existing fixtures back to life, with more light at the ground, and with more light over-laps between the fixtures for a brighter white facility and working area. Due to the increase in the lumen output of the DHID ballast high-bay installation, 30% to 40% of the existing mid level fluorescent lighting can be removed adding additional energy savings. And since the 575W DHID can be dimmed, even more electricity savings are possible; e.g. instantly dimmed to 20%, the 575W ballast only consumes approximately 474W yet still outputs bright penetrating light to the target.

FLUO: Two electronic ballasts are 90% efficient. Operating 54W x 8 bulbs = approximately 480W total with heat losses. Due to the poorer lumen output of T5’s, more fixtures should be added to the lighting grid to compensate for the lower lumen output to the ground. The 2 ballast design and the accumulation of 8 bulbs creates 10% losses to heat and increased wear on the bulbs leading to a more rapid degradation in light quality. The T5 fixture in this example does not have dim capabilities; to dim would add extra cost and complexity due to the ‘special’ dimming ballasts required. As a result of dimming fluorescent, there is also increased wear and tear on the lamps adding to lamp change increases and ultimately increased labour and consumable costs in the short and long term.

Light Quality Throughout Bulb Life?

DHID: Due to Digital HID’s 118lm/W luminous efficacy performance, more lumens, and natural white bright light penetrates to the facility floor. The light quality is guaranteed over the entire life of the bulb due to patented digital ballast technologies. The bulb does not degrade more than 5% from the life start to life end of the bulb creating huge benefits to retail, factory/warehouse or any applications where consistent bright white light is mandatory. The DHID ballast increases the life of HID bulbs radically by 100% (or more if dimming is utilized). A bulb with an original mean time before failure (MTBF) rating of 20,000 hours will now last 40,000 hours or more and will suffer no less than 5% light degradation throughout the bulbs life. The high luminous efficacy of the DHID ballast delivers brighter more penetrating lumens to the factory or retail application floor for less cost. Compared to LED, fluorescent, and induction based lamp systems, DHID powered systems easily offer the best light quality/performance for the lowest total operating/consumable costs.

FLUO: The fact is that all fluorescent lamps, be they hot cathode, cold cathode or electrode-less will suffer from phosphor degradation. The rate of this degradation is a function of the type and the amount of phosphor, and the type of glass used for the tube. The temperature of the phosphor and glass and the intensity of the UV flux from the discharge also play a role in enhancing the degradation of a fluorescent bulb. High Output (HO) and Very High Output (VHO) bulbs will normally degrade faster than standard output bulbs.

Most standard output fluorescent bulbs claim 10,000 hours to 20,000 hours or more operating lifetimes, but can fall to 80% or less of their original light intensity after only 10,000 hours of operation. One must take into account the long term costs of this realistic bulb degradation and failure in considering fluorescent for your lighting application. If dimming ballasts are installed, please factor in this extra cost and also the increased cost of labour and consumables due to increased lamp changes as dimming has an adverse effect on the life of the fluorescent bulb, degrading it even quicker.

Fixture Noise, Static; Light Quality Psychological Impact?

DHID: The proven DHID ballast is silent, and operates warm as only 3% losses are to heat; the ballast is 97% efficient and does not create significant static electricity. Pulse start MH bulbs are inexpensive and produce a natural white light which is more pleasant to work under. Studies have shown that humans working in brighter, more naturally lit environments are more alert and more productive.

FLUO: Some of the common nuisances end-users underscore about fluorescent lighting are the noise, the light quality/flicker, the colour, and rapid light quality degradation by or before the bulb’s mid-life and inevitably thereafter. Fluorescent lighting fixtures require increased maintenance and cleaning due to the dust that collects on the static charged surfaces of the system. The dust and debris accumulation on the bulb and on the reflector surface is unhealthy and further adds to the degradation of light quality and total lumen output.

Lamp(s) and Ballast(s) Change Frequency?

DHID: Only 1 lamp needs to be replaced per HID fixture and with little labour cost/time needed as HID fixtures are typically easy to maintain with easy access to the light bulb. HID bulbs operated with the DHID ballast are rated to 30,000 hours to 40,000 hours or more life expectancy (with dimming) and the bulb lumen output is guaranteed to not decrease more than 5% over the lifetime of the bulb. The DHID ballast will output 118lm/W right up until the bulb’s life end. The DHID ballast is rated to a 10 year MTBF and will output the same 118lm/W up until its life-end. At ballasts life-end, it is again a very simple and cost-effective replacement to upgrade the HID system without having to replace entire fixtures.

FLUO: 8 lamps per fixture need to be replaced and much more frequently than DHID which adds more labour and maintenance costs. If mean time before failure of the fluorescent bulb is 20,000 hours then lamps need replacement every 2 to 3 years. If the lamps are considered to be failed at 10,000 hours due to significant light quality and brightness degradation, then lamp change frequency needs to be every 1 to 2 years. Since the 8 lamp fluorescent fixtures need two ballasts each, then at the ballasts life-end two ballasts need replacement. If you factor in the labour costs to remove the old ballast and reinstall new ballasts, it becomes evident that a lot of waste is created due to the limitations of the fluorescent lighting technology.

Long Term Realistic Bulb And Ballast Expenses?

DHID: Simple example: 1 bulb per existing fixture x 500 fixtures X $20 US approximate HID bulb cost for a 575W Pulse Start Metal Halide bulb = 500 bulbs at $10,000.00 US total every 4-6yrs+. Very simple procedure, 1 lamp to replace and it is easy to do in the existing fixtures since the bulbs are really easy to access. This decreases the maintenance labour costs noticeably. The DHID ballast is rated to 10 years MTBF and is also easy and cost-effective to replace at that time.

FLUO: 8 x T5 high output bulbs X 500 units = 4,000 bulbs. At an approximated bulb price of $5 USD X 4,000 bulbs the total bulb consumable costs alone is $20,000 US. If the bulb lasts 15,000 hours without significant degradation, you would incur this expense every 2 years approximately. In addition, there will be increased labour costs incurred to change 8 lamps per fixture. At the end of the ballasts life there will again be expenses incurred to replace either the entire fixture (more waste), or to retrofit two new ballasts in the existing fixture. Either option with fluorescent will result in inevitable labour and consumable expenses and environmental waste.

Motion Sensor Dimming Capabilities?

DHID: It is possible to dim Metal Halide, High-Pressure Sodium and Ceramic Metal Halide HID bulbs with DHID digital ballasts. Dimming is simple and instant and it adds to the already sizeable savings in energy consumption since the DHID ballast can dim the HID bulb from 100% power to 50% power or any step in between this range. The dimming of a DHID ballast powered bulb is barely noticeable because the system still delivers high lumen output in the dimmed state. With smart dimming, the electricity costs to operate the system are further reduced without disrupting the operation or safety of the working environment. Motion sensors are strategically placed to detect human and operator activity to determine lamp on times at full power.

In the case of a 575W DHID ballast powered HID bulb replacing a magnetic 1000W system drawing 1200W with approximated heat losses, the end-user can expect 50% or more savings without dimming. The system can then be dimmed down via motion sensor or switch by 20% to the 460W setting for the additional 20% in savings in electricity (1200W – 592W – 118.4W = 489.6W / 1200W = 59%+ savings total).

With the advancement in the DHID technology over magnetic based HID systems, lamp start times are 1 minute, dimming is instantaneous and start-up after a hot re-strike is 3 minutes. In most Industry applications, instant dimming capabilities are preferred since HID lighting systems are typically installed in areas where the lights are to be on for extended time periods. Where it is essential to have the lights on always, the dimming of a HID system is ideal since lumen output is still high in the dimmed state, yet more electricity is saved since the lights are only at full power when needed.

FLUO: Yes and No; it is possible to dim fluorescents, but you need special and expensive ballasts with this capability for T5 fluorescent bulbs. This adds expense as you need two ballasts per each 8 lamp high-bay fixture. Without dimming there is a great limit on electrical energy savings possible with fluorescent lighting. One should also consider the original lumen output performance when considering the fluorescent solutions versus a DHID retrofit solution since DHID offers a much higher output of lumens to the target, even in the dimmed state. Secondly, one should consider the effect of dimming on the fluorescent bulb since increased dim-on and dim-off cycles reduce the bulbs life. Fluorescent lighting was not originally designed for dimming, and is typically not recommended due to the associated expenses, performance limitations and poor return on investment.

Return On Investment?

DHID: With DHID the short term return on investment payback is 0.5 years to 1 year for a total DHID retrofit package including bulb, ballast and installation. In the long term, if utilizing an MH bulb with a MTBF of 30,000 hours to 40,000 hours+ with dimming, operated at 6,240 hours yearly, the bulb would need to be replaced every 4.8 years or 6.4 years+ with dimming respectively. At a bulb cost of $20 US, the total consumable cost is miniscule over the lifetime of the system. The DHID ballast is rated at 10yrs MTBF with the potential to have its life extended further depending on the application. With fewer bulbs and less frequent lamp changes, maintenance/cleaning time is more infrequent making the money saved in labour and consumable expenses over the system life noteworthy. The DHID solution guarantees high energy efficiency, and high-quality, penetrating light over the entire lifetime of the bulb and the DHID ballast.

FLUO: The short term return on investment payback time is poor due to the initial cost of purchase and installation; i.e. the labour to assemble the new T5 8 lamp fixtures; the removal of the used HID fixtures; the install and wiring of the new T5 fixture; the installation of the 8 lamps and the accumulated costs of all the fixture hardware and individual lamps for each fixture. Furthermore, in the short term one must factor in the costs of how frequently the fixtures will require cleaning due to decreased light output as a result of dust accumulation. If the T5 high output bulb is able to last 15,000 hours without noticeable degradation due to cleaning and efficient bulb operation, then bulb change labour and consumable expenses will be frequent; every 2 years or less making the return on investment of fluorescent over the long term (5 years or more) most unfavourable when compared to the DHID retrofit solution.

 
The Environmentally Responsible Lighting Retrofit Solution

The DHID ballast retrofit solution is the most environmentally responsible and cost-effective upgrade for inefficient lighting installations. By simply retrofitting the Digital HID ballast into an antiquated HID lamp system, the old fixture is re-used and rejuvenated, bringing new life and a drastic improvement in performance to the HID bulb based system. This simple procedure leaves only the magnetic ballast to be recycled (and bulb in circumstances) and therefore creates much less strain on the environment.  The DHID solution is able to reduce Industry’s carbon footprint, and the over-all CO2 emissions released into the atmosphere due to the measurable amount of energy consumption reduced and physical and time waste reduced as a result of the DHID solution.

Digital HID lighting promises and delivers the optimal balance of energy efficiency, light quality/performance, and reduced maintenance benefits for the shortest realistic return on investment payback time in the Industry. We welcome the opportunity to discuss our findings with you further; please do not hesitate to contact me with any questions.

Anthony Borges
aborges@accendoelectronics.com
www.AccendoElectronics.com

V-ati intrebat vreodata, cat timp asteptati la semafor, sau cand mergeati pe strada < Tiganu asta cu ceafa groasa si fata de orangutan de unde are frate bani de Q7, X6, M5, M3, samd  >

Unul din posibilele raspunsuri ar fi ca aduc masini de lux din afara, pe firme oricum falimentare, si recupereaza TVA-ul de la stat odata aduse in tara, pe scurt … o ocolire a legii …. sau evaziune fiscala.

Prima optiune e cea mai blanda, restul implica droguri, femei care repara trotuarul, licitatii cu statul, taxe de protectie, furat din Europa de Vest.

Sa traiti bine !!! )

El próximo sábado 21 de noviembre arrancamos la temporada en el Pub Cacique de Granada (ver mapa). Os invitamos a que os paséis y os toméis una copa con nosotros mientras disfrutáis de una noche de lo más completita.

¡¡No faltéis!!

Unisex is the best!

So, take a guess – men’s or women’s? Who cares. That is the great thing about accessories; sometimes they go both ways and nobody know the difference. The colors are gender neutral as well as the paisley simple pattern. The size is standard for a scarf. It was purchased as a MAN’S HERMES MUFFLER.

Did you know…you can find some great accessories in the men’s department like - belts, hats, gloves and scarves. Most of the time they are less expensive than accessories in the women’s section.

HERMES goes both ways

Try it out. Next time, look in the MEN’S department and see what you find. You will discover different patterns and pure lux fabrics [less blends of rayon, nylon, etc]. Feel good about stepping put of the women’s section; you might be surprized at what you will find.

The Hermes muffler was sold on my etsy store – shoptracyburton.etsy.com and the buyer bought it for her mother for a gift. Enjoy!

General Motors trotted out preliminary financial results for the first time this morning since it sloughed off bad assets to the government and emerged from bankruptcy this summer: GM saw a net loss of $1.15 billion between July 10 and September 30 of this year, but ended the quarter with $42.6 billion in cash on hand (cash and marketable securities), according to the company’s reporting, which has not been audited and does not comply with GAAP standards.

Much of GM’s cash reserves have been earmarked for existing expenses, including payments to parts supplier Delphi, but as David Welch notes over on BusinessWeek, the automaker is now “closer to making money than it has been for years.” That milestone can’t come too soon for GM. The extended-range electric Chevy Volt, which GM gave a starring role in its financial viability plans, is now closing in on a late-2010 commercial launch that’s likely to be anything but a money-maker in the near term.

In addition, having ditched the Hummer, Subaru, Pontiac and Saturn brands, GM is banking on new models under the Chevrolet nameplate (including the Volt, the 40 MPG Cruze compact and the automaker’s first minicar, the Spark) to help boost sales.

GM said today the company will be able to start repaying government loans in December — more than five years ahead of schedule. Don’t expect the company to finish the year with a bang, however: GM anticipates negative cash flows in the fourth quarter of this year as it makes payments to Delphi, the governments of Canada, Ontario, the U.S. and Germany and continues restructuring. Plus, Dow Jones Newswires reports that while “GM’s spending on marketing and new-product development came to a virtual standstill during its bankruptcy proceedings,” the automaker plans to ramp up spending on advertising and engineering this year.

Lux Research analyst Jacob Grose told us this summer, on Day 1 of the New GM, he sees an “inherent contradiction” between the company’s very ambitious and expensive push to launch the Volt late next year and its relatively shaky bottom line.

But if the pervasive 230 MPG campaign GM rolled out for the Volt earlier this year provides any hints, we can expect the Volt — already an estimated billion-plus-dollar investment for the company — to get a fat slice of the automaker’s advertising budget in coming months, as it tries to cast a green glow across its lineup and gain an edge in segments where GM sees some of the highest growth potential: young and environmentally-motivated car buyers.

Eleganckie kolczyki, wykonane w całości ze srebra próby 925, w tym srebra złoconego 24 złotem, oksydowanego srebra oraz fasetowanych oponek Rubinu (5,5mm).

Długość całkowita: 7,8 cm.

Komplet Lux Ruby znajdziesz na stronie EmiFashion.pl

Elegancka bransoletka, wykonana w całości ze srebra próby 925, w tym srebra złoconego 24 złotem, oksydowanego srebra oraz fasetowanych oponek Rubinu (5,5mm).

Długość całkowita: 20,1 cm.

Elegancki naszyjnik, wykonany w całości ze srebra próby 925, w tym srebra złoconego 24 złotem, oksydowanego srebra oraz pięknych fasetowanych oponek Rubinu (6mm).

Obwód naszyjnika: 61 cm.
Długość optymalna: 68 cm.

Economic Times has published Brand Equity’s Most Trusted Brands. Colgate for the fourth year in a row topped the list. The first ten positions in the list looks like this

1.Colgate
2.Vicks
3.Lux
4.Nokia
5.Britannia
6.Dettol
7.Lifebuoy
8.Pepsodent
9.Pond’s
10.Tata Tea

The top ten service brands are
1.LIC
2.Airtel
3.State Bank of India
4.Reliance India Mobile
5.BSNL
6.Tata Indicom
7.Indian oil
8.ICICI Bank
9.Bank of India
10.Reliance Petroleum

Cheers

Most Trusted Brands: India 2007

Economic Times’ Brand Equity has published the list of India’s Most Trusted Brands Survey findings today.
The top ten brands are

1. Nokia
2. Colgate
3. Tata Salt
4. Pepsodent
5. Ponds
6. Lux
7. Britannia
8. Dettol
9. Lifebuoy
10. Vicks

This year, Nokia displaced Colgate to gain the top slot. Nokia is riding on the explosive telecom growth that India is now witnessing. The focus on quality and features has made Nokia a brand that Indian consumers love. The brand was able to bring in successful models regularly. Currently the N series has been the poster boy in its portfolio. Along with the models, the brand also has been investing in building the brand equity. The result of the survey also throws an interesting lesson. Recently Nokia faced the issue of ” overheating of battery”. Around 46 mn BL-5C series batteries was recalled by Nokia worldwide . Marketers feared that this recall will have a negative impact on Nokia’s brand equity. But this survey proved that Indian consumers have been impressed by the commitment of Nokia in the Indian market.

The current results has been a disappointment for Colgate which topped the list for the past 4 years. But I feel that the brand lost the position not because of any loss of trust but because the mobile telecom category have seen a huge growth and was the top- of -the- mind category for consumers. Colgate still leads the toothpaste category but will have a reason to worry because Pepsodent has moved to the No.4 slot from the No.8 slot.

The top ten service brands are

1. LIC
2. Airtel
3. State Bank of India
4. Reliance Mobile
5. BSNL
6. Tata Indicom
7. Indian Oil
8. Hutch/Vodafone
9. ICICI Bank
10. Bank of India

• Last night’s 90210 (2.1 million viewers rounded up) increased a bit in the ratings compared to last week.
• The CW sent out a press release touting 90210’s ratings gains in the key demographics.
• MTV has an interview with Kellan Lutz (George, 90210).
• SoapNet will air This Time Around, starring Brian Austin Green (David, Beverly Hills 90210), Sunday night.
• Lindsay Price (Janet, Beverly Hills 90210) and How I Met Your Mother’s Josh Radner have broken up.
• Mitch Ryan has been cast on One Tree Hill.
• You can read the full press release the Parents Television Council sent out about this week’s Gossip Girl.
• MTV has an article on Lady Gaga’s appearance in next week’s Gossip Girl.
• The New York Times has an article on people wanting to do their hair like Blake Lively (Serena, Gossip Girl).
• Miley Cyrus said she’s “pretty obsessed” with Penn Badgley (Dan, Gossip Girl).
• The CW sent out a press release officially announcing the January 18 premiere date for Life UneXpected, starring Kerr Smith (Jack, Dawson’s Creek) and Shiri Appleby (Rene, Beverly Hills 90210).  The release explains how the schedule swap with One Tree Hill and Gossip Girl will work: OTH will have new episodes January 18-March 1 followed by LUX, then March 8-April 12 LUX will air followed by new episodes of GG. After that, LUX is done and OTH and GG will both be back in their regular spots for the rest of the season.

Ce faci cand nu te poti bate cu ceilalti giganti ai industriei, Nokia, Sony Ericsson sau LG? Te repozitionezi. Este cazul companiei care a inventat chiar telefonul mobil, Motorola. Se stie ca ultimii ani au fost extrem de tulburi la Motorola iar divizia de telefoane mobile a colosului american a fost la un pas de colaps pentru ca nu a putut sa vina cu o oferta suficient de diversificata si de atractiva pentru cumparatori. A reusit sa supravietuiasca iar viitorul arata bine.

Motorola a reusit o repozitionare a portofoliului si imaginii catre nivelul high-performance dublat de un design de senzatie. Modelul E8 care se transforma vizual la schimbarea modului de utilizare, V8 si V9 cu formele perfecte si AURA – primul mobil din lume cu ecran circular si varful de lance al Motorola, sunt pur si simplu modele state-of-the-art. Daca le vedeti in magazine merita sa le incercati pentru a vedea daca va conving.

V8 a avut parte si de varianta aurita Luxury Edition, iar AURA, inspirat de designul ceasurilor de lux realizate manual, nu s-a multumit cu modelul realizat din otel ci a adus si modelele AURA Diamond Edition cu carcasa suflata cu aur de 18 carate si 34 de diamante si AURA Celestial Edition, ultimul dedicat colaborarii dintre Motorola si NASA in cadrul misiunii Apollo 11 din 1969, acum 40 de ani. In acea misiune, echipamentele Motorola au permis transmiterea catre publicul larg a imaginilor si sunetelor ramase in istorie dintre care cele mai celebre sunt “Vulturul a aterizat” si “Un pas mic pentru om, un pas urias pentru omenire” ale lui Neil Armstrong. Modelul Celestial Edition este disponibil in editie limitata si numai pana la sfarsitul lui 2009 iar imaginea intregii serii AURA este David Beckham. Pentru statisticieni si istorici primul apel de pe varful Everest s-a facut tot cu un Motorola asa incat firma are o istorie bogata in ceea ce priveste premierele.

Inca alte informatii, in filmul de mai jos: