Blogs about: Market Driven
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Interview with the Cranky Product Manager
One of the most intriguing online personalities is the Cranky Product Manager. For those of you not familiar with the Cranky PM, she is “a fictional product management professional at a fictiona… more →
Lead on Purpose
Interview with the Cranky Product Manager
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Michael Ray Hopkin wrote 2 months ago: One of the most intriguing online personalities is the Cranky Product Manager. For those of you not … more →
Don't hesitate
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Michael Ray Hopkin wrote 2 months ago: The famous Nike advertising campaign taught us to just do it! When an opportunity arises, it’s … more →
Guest Post: Market Sensing is not Crop Dusting
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Michael Ray Hopkin wrote 3 months ago: Today’s post comes from Jim Holland. Jim’s passion is enabling product marketing teams. With a lifet … more →
Launching a new product
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Michael Ray Hopkin wrote 3 months ago: One of the more difficult tasks for a company is launching new products. Quite often much emphasis i … more →
Three reasons PMs need an iPhone
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Michael Ray Hopkin wrote 3 months ago: Rarely do I make specific product recommendations at Lead on Purpose. However, five weeks ago I purc … more →
Three P's of business success
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Michael Ray Hopkin wrote 4 months ago: What is required to create a successful business? The answer to this question varies greatly dependi … more →
Notice in E&P
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Ed Henninger wrote 4 months ago: THE FRANCIS A. HENNINGER Grant Program finally received mention in Editor & Publisher magazine. … more →
Business 101 Series: Market Driven Product Development
persecutor wrote 5 months ago: Ok, so you have a solid, hopefully compelling strategic vision, now how do you get there – before or … more →
Let your customers determine your product mix and price points... not you.
Donald Todrin wrote 6 months ago: It seems obvious doesn’t it? Let your customers determine what products, you stock and sell. H … more →
From idea to strategy
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Michael Ray Hopkin wrote 6 months ago: Every product and service we have today was once an idea. Even the most basic items did not exist be … more →
Guest Post: Watch Out for Flying Monkeys!
Michael Ray Hopkin wrote 6 months ago: Today’s post comes from Jim Holland. Jim’s passion is product management and product marketing. With … more →
Leader or pusher?
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Michael Ray Hopkin wrote 7 months ago: Leadership, by its nature, involves being out in front, cutting a trail through difficult surroundin … more →
Change to a market focus. Apple did. Can you?
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L Shirman wrote 8 months ago: I came across a great summary of an all-too-common problem on the MarketCulture blog. The article … more →
The power of the right product (or service)
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Michael Ray Hopkin wrote 8 months ago: What is the most important role in a company? That question has been debated endlessly, and as the i … more →
Announcing new Product Management association
Michael Ray Hopkin wrote 8 months ago: Announcing the Utah Product Management Association (UPMA): If you live in the Utah (USA) area we wou … more →
B2B Marketing - Essentials
Sabapathy Narayanan wrote 8 months ago: I responded to one of the queries that was asked by one of the contacts in my linkedin network. I wa … more →
Do You Play The Ball...
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brianhodgson wrote 9 months ago: …or does the ball play you? One of the VP’s of engineering used this expression to descr … more →
Spreading your ideas -- World Wide Rave
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Michael Ray Hopkin wrote 9 months ago: How do you spread your ideas and get people truly excited about buying your products and services? I … more →
Understanding your market
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Michael Ray Hopkin wrote 9 months ago: Is the discipline of product management relevant outside the sphere of technology products? How big … more →
