Molecular diagnostics is a rapidly-advancing area of research and medicine, with new technologies and applications being continually added. The technologies that come under the umbrella of molecular diagnostics include first-generation amplification, DNA probes, fluorescent in-situ hybridization (FISH), second-generation biochips and microfluidics, next-generation signal detection, biosensors and molecular labels, and gene expression profiling using microarrays. 176 more words
Tags » Market Segmentation
When I see client and agency teams struggling to get a brief together or push work out the door that is actually irrelevant to the target audience, I am reminded that I too was once young. 450 more words
Companies seeking competitive advantage over their rivals often invest valuable resources in developing an effective and actionable customer insight. An actionable customer insight provides information and a plan of action for business users to strategically increase the customer value through better product offerings, services, marketing activities, and contact points. 599 more words
Demographics is so 20th century. Can we please move on? There are so many better ways to segment consumers and target marketing messages today.
Once upon a time, P&G sponsored TV shows designed to appeal to suburban women aged 25-44 with 2.4 children, an average-to-upscale household income, and a picturesque pooch named Lassie. 609 more words