Marketing consists of 7 P’s namely:-
- Physical evidence.
Out of these, Pricing is one of the most important and flexible component of the marketing mix. 715 more words
The latest issue of Music & Copyright is now available for subscribers to download. Here are some of the highlights.
Most of the world’s biggest recorded-music markets have now published mid-year sales figures and the uncertainty over when combined global trade revenue from the sale of physical and digital recorded-music and income from music access services will return to growth remains ever-present. 473 more words