Blogs about: Marketing 1
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Ad Age poll
Ad Age has a new poll asking if companies will come out of a defensive stance in 2010, especially with regard to marketing investment? http://adage.com/poll?poll_id=191 We’re hoping the answer … more →
Two-Way Street
Ad Age poll
thecastlegroup wrote 2 days ago: Ad Age has a new poll asking if companies will come out of a defensive stance in 2010, especially w … more →
Special Boston Business Journal offer today only
thecastlegroup wrote 1 week ago: We like the BBJ. Annually they offer a one-day special offer to drive subscriptions for the coming y … more →
Social media impacts advertising
thecastlegroup wrote 4 weeks ago: At yesterday’s WBZ Business Breakfast, Newbury Comics CEO Mike Dreese said his traditional ad … more →
Human media
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thecastlegroup wrote 1 month ago: When the economy is down and business interactions become increasingly more digital, it is imperativ … more →
PBLN Summit on a Sustainable Economy
thecastlegroup wrote 2 months ago: The Progressive Business Leaders Network, a two-year-old bipartisan organization (Castle co-founder … more →
Robin Chase on climate action now
thecastlegroup wrote 2 months ago: Client Robin Chase, CEO of Meadow Networks and Founding CEO of Zipcar wrote the following post on cl … more →
Why everything your company does is marketing
thecastlegroup wrote 2 months ago: This Saturday I visited a financial institution and a chain restaurant. Both seemingly simple transa … more →
Use it or lose it
thecastlegroup wrote 2 months ago: As we move full steam ahead into the 3rd quarter of 2009, some companies have budgets they have to … more →
AdClub's media auction helps Boston students
thecastlegroup wrote 2 months ago: For those of us in the Boston marketing community, we know the Ad Club as a group that produces grea … more →
Smarter, Greener, Cheaper
thecastlegroup wrote 2 months ago: Client Allen Falcon of Horizon Info Services is presenting on the switch to Google Apps tomorrow at … more →
Thriver or Survivor?
thecastlegroup wrote 3 months ago: We asked Chief Provocateur of Millennium Learning, Inc. Julia Geisman to share her insight on the cu … more →
Influence Matters (or Goodbye WBCN)
thecastlegroup wrote 4 months ago: So we’re six days from one of the most iconic rock radio stations in America closing down. In … more →
Building a Better Network
thecastlegroup wrote 6 months ago: Social networks are proving great tools for sharing content, connecting with colleagues and friends, … more →
Zarex and travel marketing
thecastlegroup wrote 6 months ago: Thinking of the summer beach trips with my family when I was a kid remind of two distinct food-relat … more →
Take the marketing Hippocratic oath
thecastlegroup wrote 8 months ago: Like doctors, marketers should do no harm… Do we need our own oath to protect our brands from prod … more →
Products, packaging and PR - critical marketing steps for package design
thecastlegroup wrote 8 months ago: Today’s Boston Globe looks at recent product packaging redesigns as a way to maintain competitive ad … more →
New Post
perezmarketing wrote 1 year ago: Welcome to Mrs. Perez Marketing class. Strap in and get ready to run. With the Olympics, presidenti … more →
