Blogs about: Marketing Analytics
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Segmenting travelers - Here's a method to do it
There’s always a lot of thinking & data-driven insights needed on how to approach segmentation of customers. At Cequity, we have always believed that we have to connect transactional data wi… more →
Cequity Insights
Pandora’s Box Never Sounded This Good
chrismefford wrote 1 week ago: I love the internet radio application Pandora Radio. I got rid of my satellite radio because the pro … more →
Why show the value of Marketing?
chrismefford wrote 1 week ago: If you’re like me, then one of the constant challenges you face everyday is knowing how to show the … more →
Conjoint Analysis AbsolutData
conjointanalysis wrote 1 month ago: At AbsolutData, we utilize Conjoint Analysis to lend winning edge to our clients by identifying opti … more →
PRSA Luncheon discusses social media analytics and measurement
gentrylassiter wrote 1 month ago: My supervisor treated a colleague and me to a fantastic opportunity today at the PRSA Chicago … more →
Targeting differences: PR and Advertising
gentrylassiter wrote 1 month ago: I have very little experience with massive marketing budgets that make provisions for extensive mark … more →
Marketing Analytics: Why Trust the Numbers?
mgoetz wrote 1 month ago: Ssshhh. Come here. Let me tell you a secret. Those numbers you just presented. The presentation … more →
Make your website work
shankarsoma wrote 1 month ago: Identify. Diagnose. Test. Implement. Bear in mind there is no one hard and fast rule for making your … more →
Marketing Analytics Research
absolutdata wrote 1 month ago: If you are grappling with that business problem and looking for the solution which would lend your … more →
Better Benchmarking
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mitchellosak wrote 3 months ago: Benchmarking is not all its cracked up to be according to an excellent 2006 Harvard Business Review … more →
Measuring Customer Engagement: How do marketers even consider or attempt to measure Customer Engagement?
John wrote 3 months ago: Fuel for the Fire In response to the high demand for a metric associated to social media and the ret … more →
IBM takes on SAS for analytics domination, but neither is superior
Alan Hart wrote 4 months ago: Image via Wikipedia The Wall Street Journal is reporting that IBM plans to acquire SPSS for $1.2B al … more →
Lets Get Back To Basics
pctan wrote 4 months ago: With the volatility of the market and the challenges that we are currently facing, sometimes we real … more →
We need an app for that
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Chris Koch wrote 4 months ago: I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking abo … more →
Customer Database: A Priceless Asset
pctan wrote 4 months ago: Innovation has played a vital role in many years for the success of an organization. However in the … more →
Baseball, Bill James and Metrics = Innovation and National Fame
chrismefford wrote 5 months ago: Bill James was a baseball fanatic. He was the kind of 8 year old who spent hours reading box scores … more →
Are You an Average Data Analyst?
chrismefford wrote 5 months ago: Einstein was an “average” data analyst, with tendency to make trivial arithmetic mistake … more →
Welcome to the Datarati
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Will Scully-Power wrote 5 months ago: “A new era is dawning for what you might call the Datarati— and it’s all about harnessing supp … more →
The Evolution of Customer Analytics & Marketing in the Gaming Industry - Continued
jrstafford wrote 7 months ago: Stage 3: Predict Customer Value and Behavior to Align Offers – Casino’s in this stage ha … more →
"Must Haves" for Designing an Effective Customer Satisfaction Survey
analysights wrote 7 months ago: Customer satisfaction surveys have unique features which make their designs and approaches differ fr … more →
