Tags » Marketing And Branding

The relevance of B2B branding

Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and coloring was better than water, and the in-thing to keep sipping all the time. 512 more words

Business And Management

Marketing Mix examples


Marketing Mix examples

Nike soccer shoes and clothing

Key Laddering Insights

Gives me a sense of belonging to a certain group makes a part of the soccer community. 302 more words

The 'Yeezy' Theory on the Apple-Beats Deal

Following the purchase of Dr Dre’s Beats headphone brand by Apple, Kanye West has had an interesting theory on why it happened… “There would have been no Beats deal without the Samsung deal. 180 more words


Google's Guide to Building Brands in the Digital Age

Just a quick post with a image I saw on Campaign Live from the Cannes Lions Festival.

“Infographic: Google’s 5 Steps to Building Brands, by #OglivyCannes” 15 more words


LEAKED EXCLUSIVE!!!: Just some words bloggers will fight over to grab web traffic

I have recently been reading Ryan Holiday’s Trust Me, I’m Lying: Confessions of a Media Manipulator which I’d heavily recommend to bloggers, marketers, PRs, Journalist and anyone in the general public who wants to understand how viral news stories can work and be manufactured by the people who want them seen. 248 more words