Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and coloring was better than water, and the in-thing to keep sipping all the time. 512 more words
Tags » Marketing And Branding
Just a quick post with a image I saw on Campaign Live from the Cannes Lions Festival.
“Infographic: Google’s 5 Steps to Building Brands, by #OglivyCannes” 15 more words
I have recently been reading Ryan Holiday’s Trust Me, I’m Lying: Confessions of a Media Manipulator which I’d heavily recommend to bloggers, marketers, PRs, Journalist and anyone in the general public who wants to understand how viral news stories can work and be manufactured by the people who want them seen. 248 more words