Tags » Marketing And Branding

Traditional yet Trendy, Marketing and branding insights from Paper Boat

August 2013, Hector Beverages forayed into the Indian juices and beverage market, dominated largely by MNC’s Coke and Pepsi, but with difference. It introduced two common irresistible Indian flavors ~ Aamras and Jaljeera, under the brand name of Paper Boat.  1,049 more words

Business And Management

Jack at home but king abroad: How economy brands position as premium on international markets!!!!

From shy to outspoken, gloomy to vibrant, precocious to spontaneous, personality change is not only adopted by humans, brands also morph to a new environment. Be it Peroni’s success story in UK, Skoda Fabia’s repositioning in UK or Netflix in USA, companies have successfully pursued a strategy of premium positioning to command better margins and higher image from home markets. 417 more words

Business And Management

The relevance of B2B branding

Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and coloring was better than water, and the in-thing to keep sipping all the time. 512 more words

Business And Management

Marketing Mix examples


Marketing Mix examples

Nike soccer shoes and clothing

Key Laddering Insights

Gives me a sense of belonging to a certain group makes a part of the soccer community. 302 more words

The 'Yeezy' Theory on the Apple-Beats Deal

Following the purchase of Dr Dre’s Beats headphone brand by Apple, Kanye West has had an interesting theory on why it happened… “There would have been no Beats deal without the Samsung deal. 180 more words