Tags » Marketing And Communications

The Curse of Knowledge... Can you escape it?

Most everyone involved in creating and selling a product or service is probably familiar with the distinctions between features and benefits.

Example:

  • Features = 20-Volt Cordless Compact Drill features a slim and ergonomic handle to provide an excellent balance and superb control during use.
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Branding

Fun at Work? Abso-freakin'-lutely!

Imagine this. You’re on your way to work and you’re actually, honestly excited about it.

Wait…what? Really?

Abso-freakin’-lutely! Know why?

Branding

Job: Marketing and Communications Manager, Bath Festivals

Bath Festivals is recruiting a Marketing and Communications Manager to lead a successful and dynamic marketing and communications operation, helping to ensure Bath Festivals’ audiences are at the heart of the organisation’s planning and operations. 105 more words

Jobs / Opportunities

Extracurricular Activities - Burnishing Your Brand

Wrapping up this week’s examination of Back-to-School season and the opportunities for renewal this time of year presents for businesses and their brands, let’s conclude with what for many are the defining experiences of academic life: Extracurricular activities. 790 more words

Branding

Clubs, Cliques & Community - Companies are known by the company they keep

The concept I am exploring with this week’s unusually ambitious schedule of daily postings is this: Just as the beginning of each new school year gives students the chance to, in effect, reinvent themselves – this annual season of self evaluation and self improvement can also apply to businesses and their brands. 761 more words

Branding

Who owns your customer?

What will happen if your top sales person walks out the door? Will your customers (or clients) follow?

Have you experienced instances where a sales person took a customer list when he or she left? 782 more words