Tags » Marketing And Communications

Radio Ad

The advancement of technology in the 21st Century has caused many things to evolve. Some things we have lost touch with and some things have stayed the same. 362 more words

Three Ways to Help Investors in Scary Markets

Equity investors, for the most part, have had a nice time since the market recovery began following the ’08 – ’09 collapse. In the five years since, the losses they experienced during the crisis and its aftermath have recovered and investors have delightedly watched as the major indexes have all entered record territory. 992 more words

Branding

Passion, Schmassion. You Do What You Hafta Do

I’m sure you have heard the Confucian quote

“Choose a job you love and you will never have to work a day in your life.”

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Business Strategy

Crazy Socks and The Importance of Channeling your "Kidself"

I know you’re going to think this is a little weird, but for years I wore crazy socks along with my conventional corporate attire. There I was with my button-up dress shirt, tie and jacket, and just peeking out from beneath the cuff of my conservative dress slacks, there it was. 1,029 more words

Business Strategy

The Curse of Knowledge... Can you escape it?

Most everyone involved in creating and selling a product or service is probably familiar with the distinctions between features and benefits.

Example:

  • Features = 20-Volt Cordless Compact Drill features a slim and ergonomic handle to provide an excellent balance and superb control during use.
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Branding

Fun at Work? Abso-freakin'-lutely!

Imagine this. You’re on your way to work and you’re actually, honestly excited about it.

Wait…what? Really?

Abso-freakin’-lutely! Know why?

Branding

All Rights Reserved.

When we are talking about something like copyright we are talking about personal identity. Having the ability to create art in any form is an amazing gift to the world. 392 more words

Marketing And Communications