The marketing automation industry encompasses a wide array of companies and startups in the email marketing, content marketing, social media, and other categories. As my… 436 more words
Tags » Marketing Automation
Trend Summary: Apple Pay, a new mobile payments system, could effectively put traditional pocket-wallet manufacturers out of business.
Apple Inc’s digital wallet, introduced last week, enables users to make both in-store and online payments via their phones – effectively eliminating the need for a traditional wallet. 47 more words
The rise of marketing automation technology enables brands and businesses to deliver more personalized experiences to their customers, thus increasing conversion rates and overall revenue. One of the innovators in the marketing automation software sector that I recently interviewed is the 6-year old company… 551 more words