Tags » Marketing Automation

Company Spotlight: Piwik PRO

Marketeers and CMOs at various brands and businesses often face the problem of finding effective tools to track and analyze their customer analytics. Doing so could enable them to derive significant insights from customer behavior to attract new customers and engage existing ones. 544 more words

Marketing Automation

6 Qualities of Winning Retention and Renewal Programs

You know what they say: It costs three times more to earn a new client than it does to keep an existing one. No marketer is likely to argue against the importance of client retention, but the question of how to retain a client can be up for debate. 677 more words

Communications

Company Spotlight: Woopra

Within the marketing automation industry, the ability to track customer analytics and optimize user experiences based on them has become increasingly important. Recently I interviewed San Francisco-based web and mobile analytics company… 515 more words

Marketing Automation

Customizing Each Traveler's Experience Begins with Your Marketing Approach

For consumers, travel is all about adventure, freedom from responsibility, and getting away from stress—however, often it’s stressful to simply find and book travel experiences. That’s why many travel and tourism organizations are using marketing automation to provide consumers with an easier, more convenient way to not only book travel but also to identify destinations and learn about what they offer. 916 more words

Communications

Facebook Set to Revolutionise Adland's Future

Trend Summary: Recent reports predict that marketers’ holy grail – ads served to individuals across all their online devices – are just around the corner. 39 more words

Digital

Marketing Automation Companies Funding by Category

The marketing automation industry encompasses a wide array of companies and startups in the email marketing, content marketing, social media, and other categories. As my… 436 more words

Marketing Automation

Apple Takes Aim at Old-Fashioned Wallets

Trend Summary: Apple Pay, a new mobile payments system, could effectively put traditional pocket-wallet manufacturers out of business.

Apple Inc’s digital wallet, introduced last week, enables users to make both in-store and online payments via their phones – effectively eliminating the need for a traditional wallet. 47 more words

Digital