Tags » Marketing Automation

Company in Spotlight: Elite Email

Email marketing is becoming an increasingly significant part of businesses’ marketing endeavors, as companies seek to reach their user base through email newsletters, product update notifications, promotions, and various other communications. 459 more words

Marketing Automation

Guerrilla Marketing

What exactly is guerrilla marketing? The term was actually coined in 1984 by American advertising executive and writer Jay Conrad Levinson. Its meaning is relatively simple – in essence, the art of getting consumers to pay attention – but its execution is no easy feat. 37 more words

Marketing Automation

Ad Tech Merges With Marketing Automation

Trend Summary: Despite their separate workflows, purposes and target audiences, ad tech and marketing automation are rapidly melding via software integration.

There’s widespread (and understandable) confusion between ‘Ad Tech’ and marketing automation. 45 more words


Company in Spotlight: GreenRope

A recent Business2Community post named “7 Facts About Marketing Automation” predicts that the adoption of marketing automation technology is expected to increase by 22% by 2015. 528 more words

Marketing Automation

Helping your decisions and delivery

Despite the rise of social media, mobile apps, and other forms of communication, email remains the number one way for many marketers to keep in touch with their customers. 32 more words


Company in Spotlight: Fity Social Media

Social media marketing has become an increasingly important category within the marketing automation sector. I recently interviewed one of the innovators in the category, Pennsylvania-based social media management company… 486 more words

Marketing Automation

Marketing Books to Read this Summer

Summer is a great time to read and relax. If you are looking for a more educational book than your typical beach read, here is a great list of marketing books to read this summer.

Email Marketing