Trend Summary: The days of advertisers reaching their target audience via TV alone are long gone, a recently conducted study concludes.
The study, conducted jointly by global marketing research firm 30 more words
This is not a post about using Tinder for selling industrial machines or software. But basically Tinder has done the same for dating that marketing automation has done for B2B sales. 754 more words
When considering to go for programmatic marketing and acquiring a marketing automation system, it’s important to have a clear understanding of your starting point and what you plan to achieve with automated communications. 466 more words
Marketing automation is perhaps one of the most valuable tools in a marketer’s toolbox. When used properly, automation programs not only deliver great results but also streamline marketing efforts, reduce tedious and manual efforts, and produce huge cost savings. 493 more words