Tags » Marketing Automation

Location-Based Digital Ads Reach Orbital Velocity

Trend Summary:  The days of advertisers reaching their target audience via TV alone are long gone, a recently conducted study concludes. 

The study, conducted jointly by global marketing research firm  30 more words


Marketing Automation does for Sales what Tinder does for Dating

This is not a post about using Tinder for selling industrial machines or software. But basically Tinder has done the same for dating that marketing automation has done for B2B sales. 754 more words

B2b Marketing

10 point check list for CMOs: What to consider when acquiring a marketing automation system?

When considering to go for programmatic marketing and acquiring a marketing automation system, it’s important to have a clear understanding of your starting point and what you plan to achieve with automated communications. 466 more words


Mobile Real-Time Bidding Nears Orbital Velocity

Trend Summary: The number of global players in the mobile real-time bidding arena has significantly increased in the past year, doubling spend.

Smaato, a San Francisco-based mobile… 40 more words


5 Must-Follow Marketing Automation Practices

Marketing automation is perhaps one of the most valuable tools in a marketer’s toolbox. When used properly, automation programs not only deliver great results but also streamline marketing efforts, reduce tedious and manual efforts, and produce huge cost savings. 493 more words


Company Spotlight: Artisan Mobile

With the growing importance of mobile technology in the marketing automation industry, marketers and CMOs often face the need to build highly engaging mobile apps that deliver tailored, relevant content to their users. 536 more words

Marketing Automation