Tags » Marketing Automation

Apple Set to Revolutionise Global Payments System

Trend Summary: Spurred by new products from Apple, consumers are on course to dump cash and credit cards in favour of electronic gadgetry.

A recent article by the  47 more words


Company in Spotlight: NewsCred

Content marketing technology has quickly become one of the significant pillars of the marketing automation industry. According to a recent Entrepreneur.com article, 70% of consumers prefer getting to know a company through content marketing than through advertising. 465 more words

Marketing Automation

Dos and Don’ts of Marketing Automation (Marketo Blog)

I recently was asked to be a contributor to a post by Marketo discussing the Dos and Don’t of Marketing Automation in their Marketing Automation 101 blog.   1,290 more words


Company in Spotlight: Sailthru

The rise of marketing automation technology enables brands and businesses to deliver more personalized experiences to their customers, thus increasing conversion rates and overall revenue. One of the innovators in the marketing automation software sector that I recently interviewed is the 6-year old company… 551 more words

Marketing Automation

5 Professional Fun Facts About Me

I’m a marketer and I enjoy what I do. For more than three years, I have been working for a cosmetic medical device company, Ulthera, which was recently acquired by the global aesthetics player, Merz. 352 more words

Social Media

Creating and Maintaining an Editorial Calendar

Creating and maintaining an editorial calendar for your social media platforms is hard work but is also essential.

Here are some reasons to use a calendar: 39 more words

Marketing Automation

Company in Spotlight: Elite Email

Email marketing is becoming an increasingly significant part of businesses’ marketing endeavors, as companies seek to reach their user base through email newsletters, product update notifications, promotions, and various other communications. 459 more words

Marketing Automation