Tags » Marketing Automation
What exactly is guerrilla marketing? The term was actually coined in 1984 by American advertising executive and writer Jay Conrad Levinson. Its meaning is relatively simple – in essence, the art of getting consumers to pay attention – but its execution is no easy feat. 37 more words
Trend Summary: Despite their separate workflows, purposes and target audiences, ad tech and marketing automation are rapidly melding via software integration.
There’s widespread (and understandable) confusion between ‘Ad Tech’ and marketing automation. 45 more words