Tags » Marketing Automation

Why Content Marketing is “Not Enough”: The Need for B2C Marketing Automation in 2014

If you write it and share it – will they come? Content marketing and the mantra “content is king” dominated 2013. And while nearly every business jumped on the content marketing bandwagon this year, less than 25% of marketers can accurately measure results down to the individual piece of content: 305 more words

Lead Generation

Facbook PMD IgnitionOne Launches Self Service Marketing Technology

IgnitionOne is a worldwide leader in the marketing technology. They used cloud based services for the evolution of trading. Recently, they announced a significant evolution of… 257 more words

Marketing Automation

The CMO Toolkit: Industry research and statistics provided by top analyst firms

The CMO Toolkit explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel. 92 more words

CMO Toolkit

Voodoo's new website is my cause for celebration

A neglected blog can haunt a writer who’s busy developing a platform and doing right by customers. (Luckily, my readers are forgiving in this department.) But… 339 more words

Marketing Systems