Tags » Marketing Automation

Marketing Automation Companies Funding by Category

The marketing automation industry encompasses a wide array of companies and startups in the email marketing, content marketing, social media, and other categories. As my… 436 more words

Marketing Automation

Apple Takes Aim at Old-Fashioned Wallets

Trend Summary: Apple Pay, a new mobile payments system, could effectively put traditional pocket-wallet manufacturers out of business.

Apple Inc’s digital wallet, introduced last week, enables users to make both in-store and online payments via their phones – effectively eliminating the need for a traditional wallet. 47 more words

Digital

Apple Set to Revolutionise Global Payments System

Trend Summary: Spurred by new products from Apple, consumers are on course to dump cash and credit cards in favour of electronic gadgetry.

A recent article by the  47 more words

Digital

Company in Spotlight: NewsCred

Content marketing technology has quickly become one of the significant pillars of the marketing automation industry. According to a recent Entrepreneur.com article, 70% of consumers prefer getting to know a company through content marketing than through advertising. 465 more words

Marketing Automation

Dos and Don’ts of Marketing Automation (Marketo Blog)

I recently was asked to be a contributor to a post by Marketo discussing the Dos and Don’t of Marketing Automation in their Marketing Automation 101 blog.   1,290 more words

Marketing

Company in Spotlight: Sailthru

The rise of marketing automation technology enables brands and businesses to deliver more personalized experiences to their customers, thus increasing conversion rates and overall revenue. One of the innovators in the marketing automation software sector that I recently interviewed is the 6-year old company… 551 more words

Marketing Automation

5 Professional Fun Facts About Me

I’m a marketer and I enjoy what I do. For more than three years, I have been working for a cosmetic medical device company, Ulthera, which was recently acquired by the global aesthetics player, Merz. 352 more words

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