Tags » Marketing Automation

Salesforce launches 'Journey Builder' to visualize & manage all your customers, everywhere

Salesforce ExactTarget Marketing Cloud (try saying that three times fast) has launched a new visual “Journey Builder” that promises to enable marketers to understand, define, and create coherent, unified customer experiences across Web, social, email, apps, advertising, sales, and service. 485 more words

Business

Providing All the Answers, and the Top 10 Marketing Technology Articles Curated Wednesday, 7/30/14

Positioned as a service, curated content is absolutely brand-able. And that’s one reason why it is acceptable to brand other published works.

But there’s another reason: it’s recognition that others have insight into solving problems beyond the single source myopic company blog. 463 more words

Marketing Automation

How RelateIQ Generates Leads with Sponsored Tweets - Radius

Digest…

Organic maintenance of RelateIQ’s Twitter account ensures brand awareness and positive brand perception, but to influence revenue in a measurable way, RelateIQ enlists paid Twitter advertising. 261 more words

Marketing Automation

Why B2B companies shouldn't skip Video Marketing-Infographic | Position²

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). 7 more words

Marketing Automation

LinkedIn Redesigns User Profiles To Foster Relationship Building - Fast Company

Excerpt…

The revamped profile–available on iOS, Android, and the mobile web Tuesday–focuses on streamlining the at-a-glance view of people’s profiles, while giving users the option to delve more deeply. 71 more words

Marketing Automation

The Sales Funnel Is An Unholy Grail - Forbes

Digest…

It’s time we treat our our customers and prospects as the financial assets/instruments they really represent. Each has a probable outcome and risks that need to be accounted and managed for in the context of our target for a return on investment. 193 more words

Marketing Automation

Why Loyalty? The Importance of Loyalty Programs for B2B Organizations - Market Bridge

Digest…

Benefits of a Customer Loyalty Program for Your Customer

– > Grow Enthusiasm and Excitement

– > Create Loyal Brand Advocates

– > Refer a Friend or Colleague… 212 more words

Marketing Automation