Tags » Marketing Automation

For marketing software firms, a white-knuckle ride (and bare-knuckle brawl)

Revenue for marketing automation software is set to triple by 2020, and it’s a three-way fight for supremacy.

FORTUNE – These days, most purchasing decisions — not just the big-ticket ones – are finalized long before someone reaches for their wallet. 1,105 more words

Contributors

How Beckon plans to simplify the modern marketer's 'big data' problem - VentureBeat | #TheMarketingTechAlert

See on Scoop.itThe Marketing Technology Alert

Advanced/ Digest…

“Marketers now have email systems, social tools, a media agency with TV, radio, and print insights, web tools, A/B testing, and search analysis,” … 292 more words

Marketing Automation

A Starting Point for Building B2B Personas - ClickZ | #TheMarketingTechAlert

See on Scoop.itThe Marketing Technology Alert

Basic/ Introduction…

To understand typical B2B customer needs, let’s break it down by phase of the buying journey. 135 more words

Marketing Automation

Salesforce ExactTarget Marketing Cloud Partners with Datalogix - The ExactTarget Blog | #TheMarketingTechAlert

See on Scoop.itThe Marketing Technology Alert

Enter Datalogix and Facebook’s Custom Audiences, and marketers now have the ablity to find their ideal customers and target them with hyper-relevant messaging based on a more holistic view of their behaviors. 225 more words

Marketing Automation

AgilOne Banks $25M Series C For Predictive Marketing Tech - AdExchanger | #TheMarketingTechAlert

See on Scoop.itThe Marketing Technology Alert

Intermediate/ Digest…

AgilOne, a cloud platform designed to enable predictive marketing, has raised $25 million in Series C funding led by Tenaya Capital with participation from Next World Capital and Four Rivers Group. 173 more words

Marketing Automation