Tags » Marketing Automation

The Journey to B2B Technology Purchases – B2B Team Buying Thickens the Plot - Gartner

Digest…

My big concern is that most journey maps focus on the needs of one buyer persona. But our research shows that B2B technology purchase decisions are made by teams. 367 more words

Marketing Automation

8 discoveries from our marketing technologist survey - Chief Marketing Technologist

Digest…

1. We identified six different archetypes of marketing technologists. See the infographic.

2. Less than 26% of today’s marketing technologists have a STEM undergrad degree. 356 more words

Marketing Automation

Marketing Evolution Is Failing In The C-Suite - Forbes

Digest…

You can almost picture yourself in the room. It’s the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. 222 more words

Marketing Automation

5 Steps for Assessing Marketing Technology Business Value - Chief Marketer

Digest…

When assessing potential tech products and services, a set of important criteria should be used. This is what we call business value alignment (BVA) and it’s something that can be done early in the research process, before too much precious time is invested on budget-scoping, assessing and implementing a misaligned solution. 292 more words

Marketing Automation

Following Salesforce and Adobe, Marketo announces ad agency partnerships of its own - The Hub

After Salesforce partnered with Omnicom and Adobe allied itself with Publicis, Marketo becomes the third marketing platform to partner up with a host of digital agencies.

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Marketing Automation

Act-On goes mobile -- and old-school -- hooking in phone calls to marketing automation - VentureBeat

Digest…

Marketing automation platform Act-On andIfbyphone announced a partnership today that integrates Ifbyphone’s call tracking with Act-On’s technology, helping marketers add good old-fashioned phone calls to their digital marketing metrics. 157 more words

Marketing Automation

The Cornerstone of Website Optimization - Artillery Marketing

That’s why the cornerstone of successful website optimization is focusing on your buyer persona.

According to Adele Revella of Buyer Persona Institute, “Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market.

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Marketing Automation