Tags » Marketing Automation

Adobe report finds massive 43% growth in online video watching - VentureBeat

It’s not just free videos (like on YouTube and Vimeo) that are picking up on traffic: Adobe found that TV show viewership online — via “authenticated viewing,” or views where someone has signed on via a username and password — has jumped an amazing 388 percent year-over-year, with an 85 percent increase in the number of people watching these shows.

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Marketing Automation

Adobe emerges as marketing cloud leader, beating out Salesforce, Oracle, IBM and more - VentureBeat

Digest…

Adobe has taken a lead in the fast-growing enterprise marketing software sector, according to a Forrester Research report to be published today.

Adobe has “distanced itself from the pack” of competitors, said the report, beating out Salesforce.com and six other vendors assessed by Forrester. 197 more words

Marketing Automation

The Harsh Truth About Marketing Automation - Überflip

Digest…

We know how hard it’s to find the time to explore all the features available. And, while we are right there with you, the harsh truth is, it’s in the lesser used, more sophisticated features that all the magic happens. 147 more words

Marketing Automation

CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping) - CIO

While 67 percent of marketers believe new marketing technologies are essential or very important to overall marketing group performance and effectiveness, Neale-May says they’re being held back by technology overload, too many data sources and lack of strategic application and integration of disparate point solutions.

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Marketing Automation

B2B Marketing Must Focus On 1:1 - Forbes

Digest…

While 1:1 marketing is a different ball game for B2B organizations, there are ways in which you can use this model to further your marketing goals. 299 more words

Marketing Automation

Top 10 Dreamforce Vendors, listed by G2 Score - G2

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). 11 more words

Marketing Automation

The Purchasing Behavior of B2B Buyers - Profs

Customer Behavior – More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group.

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Marketing Automation