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It’s not just free videos (like on YouTube and Vimeo) that are picking up on traffic: Adobe found that TV show viewership online — via “authenticated viewing,” or views where someone has signed on via a username and password — has jumped an amazing 388 percent year-over-year, with an 85 percent increase in the number of people watching these shows.
Tags » Marketing Automation
Adobe has “distanced itself from the pack” of competitors, said the report, beating out Salesforce.com and six other vendors assessed by Forrester. 197 more words
We know how hard it’s to find the time to explore all the features available. And, while we are right there with you, the harsh truth is, it’s in the lesser used, more sophisticated features that all the magic happens. 147 more words
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While 67 percent of marketers believe new marketing technologies are essential or very important to overall marketing group performance and effectiveness, Neale-May says they’re being held back by technology overload, too many data sources and lack of strategic application and integration of disparate point solutions.