Tags » Marketing Automation

The Rise of the Marketer: Driving Engagement, Experience and Revenue – Marketo.com

Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time.

Marketo commissioned the Economist Intelligence Unit to conduct a survey of over 450 high-level marketing executives worldwide, at companies including MasterCard, Virgin America, Wells Fargo and Zipcar.

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Marketing Automation

Three Threats Lurking in Your Marketing Cloud - Profs

Marketing Strategy – A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It’s innovative… and it’s threatening to turn into its own unique nightmare for companies.

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Marketing Automation

Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land

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Source: marketingland.com

More from the same Marketo study. This is one of the most screwed up set of priorities I’ve seen: how the hell can social be number one while analytics is #3, MAS is 4th from the bottom, and search is 2nd from the bottom. 10 more words

Marketing Automation

Twitter launches new group-messaging and video features - VentureBeat

Twitter is launching group-messaging and video features today, as it continues its push to increase mindshare among the social networking masses.

Digest…

Group Direct Messaging brings a new way for users to take conversations behind closed doors and should help Twitter keep users on the platform.

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Marketing Automation