Tags » Marketing Automation

Shoppers Embrace Beacon-Triggered Instore Offers

Trend Summary: Nearly two thirds (60%) of US shoppers will engage with beacon-triggered offers which 30% will eventually redeem.

According to a new study by US-based advertising technology firm… 39 more words


Marketing Automation does for Sales what Tinder does for Dating

This is not a post about using Tinder for selling industrial machines or software. But basically Tinder has done the same for dating that marketing automation has done for B2B sales. 754 more words

B2b Marketing

Venture Scanner Sector Visual Maps

The analysts at Venture Scanner provide coverage of different sectors and the companies within them. Here is a summary of some of the sectors that we are covering and their respective visual maps. 73 more words

Human Interaction? Feeling Thankful!

Humans have become adept at automating everything, and we’re rapidly replacing human effort with mechanization and/or computerization. We have found a way to automate more and more tasks in our factories, schools, medicine, even communication!

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Service Design, Service Management

Happy Thanksgiving

We’re off for a few days for the US Thanksgiving Day Holiday, where we traditionally tolerate family, eat way too much, and sleep through US football games. 20 more words

Marketing Automation

5 Things CMOs Need To Know About APIs - MarketingLand


1. Be Where Your Customers Are, No Matter What The Channel

The notion of gaining access to all those devices is daunting. Luckily, there’s a fast-track solution. 264 more words

Marketing Automation