Today’s curated articles collected for your quick review:
Tags » Marketing Automation
It’s market share from each vendor’s revenue contribution, e.g., Eloqua is the greatest revenue contributor. 34 more words
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Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time.
Marketo commissioned the Economist Intelligence Unit to conduct a survey of over 450 high-level marketing executives worldwide, at companies including MasterCard, Virgin America, Wells Fargo and Zipcar.
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Marketing Strategy – A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It’s innovative… and it’s threatening to turn into its own unique nightmare for companies.
Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years - Marketing Land
More from the same Marketo study. This is one of the most screwed up set of priorities I’ve seen: how the hell can social be number one while analytics is #3, MAS is 4th from the bottom, and search is 2nd from the bottom. 10 more words
Twitter is launching group-messaging and video features today, as it continues its push to increase mindshare among the social networking masses.
Group Direct Messaging brings a new way for users to take conversations behind closed doors and should help Twitter keep users on the platform.137 more words