If there’s one thing learned by the data-driven organization during 2013, it’s this: things can get out of control quickly if you’re not organized. And the two areas that can cause the greatest issues? 476 more words
Tags » Marketing Automation
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To come up with the Hot Marketing Tips for 2014, I turned to CMOs, authors, CEOs, and even a Dean. I asked the experts to provide their top tips for CMOs as we move from 2013 to 2014.
How Do I Justify The Price Tag on a New Marketing Automation System? - Capterra Blog | #TheMarketingAutomationAlert
Here are some of the factors that go into the revenue equation so you can get a rough estimate based on data you have now: 402 more words
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Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical aspects like speed, structure and optimized hierarchy still matter; the definition of SEO isn’t shrinking, but expanding.
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Marketing automation is effective until you fail. Here is an account of five separate cases of automation fails and what you can do to avoid them.
Why should you trust your gut? Because science says it’s the foundation of rational decision making.
Rather than being opposed, emotion and reason are deeply interrelated: if you’re going to make sound and rational decisions, (Antonio Damasio) …228 more words
Don’t do these five things, and I predict your predictions will improve:
1. Be self-centered
Predictions usually tell us more about our own preoccupations than they do about the future. 283 more words