Tags » Marketing Automation

Getting the CMO and CIO to work as partners | McKinsey & Company

Digest…

The situation reflects a central truth in today’s big data world: both the CMO and CIO are on the hook for turning all that data into growth together. 319 more words

Marketing Automation

Customer Experience Matrix: HubSpot Files for IPO: Solid Financials for a Young Company

Excerpt…

The basic picture, then, is a disciplined company that has grown quickly while keeping costs in line. As I say, pretty much what we suspected. 137 more words

Marketing Automation

Hubspot files for an IPO, but documents reveal a gloomy financial picture - The Hub

Digest…

By going public, HubSpot is following the route of its marketing automation competitor Marketo, which filed for an IPO last year. Unfortunately, also like Marketo, HubSpot’s financial documents revealed that the company hasn’t turned a profit in the last five years. 153 more words

Marketing Automation

Executive Perspective: The Biggest Mistake a Marketing Automation User Can Make - Pardot

Digest…

If you’re passing all incoming leads over to your sales team without using the lead qualification tools at your disposal, you’re not only missing out on one of the most important features of marketing automation, you’re missing out on one of the most important overarching benefits: sales-marketing alignment. 142 more words

Marketing Automation

Ready, Set, Send: Marketing Automation and the Customer Lifecycle - BizReport

This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation. 43 more words

Marketing Automation

How B2Bs Can Prepare For Content In 2015 - MarketingLand

Digest…

We’re still in Q3, but many of us are already thinking and planning for what 2015 will bring. For B2Bs, content will continue to be a prime marketing weapon, and the organic search channel will remain a primary way to reach your target customer. 153 more words

Marketing Automation

These Landing Page Copywriting "Best Practices" Turned Out To Be Fails - Unbounce

Digest…

So-called best practice #1: Never be clever

So-called best practice #2: Lead with the benefit

So-called best practice #3: Use short headlines

There are very few facts in the world of copywriting and marketing, but here’s one I can stand behind: there are no best practices. 72 more words

Marketing Automation