Blogs about: Marketing Best Practice
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Keep your customers (happy) during recession
Recession has come as a strong incentive for companies to understand more than ever the importance of customer loyalty and word-of-mouth, and to create strategies to ensure they come out of this down… more →
B2B Marketing
Keep your customers (happy) during recession
Loredana Niculae wrote 6 months ago: Recession has come as a strong incentive for companies to understand more than ever the importance … more →
How can B2B companies approach viral marketing?
Loredana Niculae wrote 6 months ago: Can B2B marketing be fun and creative? The idea came to me to write about it because at newAD we are … more →
The importance of being proactive in marketing
Loredana Niculae wrote 6 months ago: Numerous clients and colleagues ask me what they should do about marketing these days, because they … more →
5 ways to become a better marketer
Chris Maloney wrote 6 months ago: Over the last few months I have been thinking a lot about what it takes to become a better marketer. … more →
Persuading your CFO to invest in marketing
Loredana Niculae wrote 7 months ago: B2B budgets are going down, and still CFOs wonder what is the next process for which they should cut … more →
What is the meaning of life – your company’s point of view
Loredana Niculae wrote 7 months ago: Every year the CEO hands down the revenue goals in the annual business plan. Everyone scrambles to m … more →
Don’t forget to invest in marketing these days...
Loredana Niculae wrote 7 months ago: …even if you’re quite busy dealing with the mighty crisis! J Which is perfectly understandable … more →
Social networks, “the new pink” in crisis communication
Loredana Niculae wrote 8 months ago: Are you having a hard time keeping up the newly emerged technologies when you need to manage instant … more →
Make personnel your best asset in company branding during crisis
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Loredana Niculae wrote 8 months ago: As if people weren’t annoyed enough with the image of happy, shining employees in all TV commercials … more →
Crisis? Outsource your marketing operations ten times more carefully!
Loredana Niculae wrote 8 months ago: I’m sure all of you are looking for a gateway to save the sales results you’ve had so far, and get t … more →
Learn to love negative feedback
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Loredana Niculae wrote 10 months ago: Here are three things you have to know about negative feedback and customer complaints. 1. Cus … more →
How to generate sales – 7 low-cost marketing tips
Loredana Niculae wrote 10 months ago: Here are 7 low-cost but highly effective marketing tips to help any small business find customers an … more →
9 steps to a successful direct mailing campaign
Loredana Niculae wrote 10 months ago: It has become common knowledge that the success of a direct mail campaign can be broken down into th … more →
How do you create customers?
alexandra0lache wrote 1 year ago: Profit is a need, not a purpose. Even if it ensures business survival, profit is the result of succe … more →
Mind the tag! Setting the right price for your services & products
Loredana Niculae wrote 1 year ago: In over 10 years of working in an IT-related field I’ve seen major progress in company images, … more →
Do you benchmark your company against "the best ones"?
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Loredana Niculae wrote 2 years ago: Tough the analysis of competition is important, it’s just as important to choose the examples … more →
Do you find it more and more difficult to sell? Than STOP doing it! You only need to help your customers buy…
Loredana Niculae wrote 2 years ago: Marketing systems that generate guaranteed sales results (II) I hear more and more people complainin … more →
Who is your customer? or... B2B market segmentation!
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Loredana Niculae wrote 2 years ago: There’s so much literature about customer segmentation, that I had to fight with myself to actually … more →
