Tags » Marketing - Branding

Optimizing the insurance broker's channel

Gone are the salad days for many P&C (property and casualty) insurers, the companies that insure our cars, homes and belongings. The sector is facing many headwinds including rapidly changing consumer needs, increased risk (particularly around climate change) and rising costs. 720 more words

Marketing & Branding

how to master your storytelling to create successful content marketing

Content marketing is a term that is used a lot with online marketing strategies. Everyone one seems to have their own opinion about what type of content works and what does not work. 672 more words

Marketing & Branding

Too Many Cooks Spoil the Brand

The adage of Too Many Cooks Spoil the Broth stand true for a lot of things today & is especially true brands & the brand managers. 272 more words

Account Manager

3 ways to maximize sponsorship ROI

If you followed the World Cup, you would have noticed the many corporate sponsors of the event, the teams and players (i.e. the properties). Sponsoring the right property can give a brand a major boost in awareness and appeal. 774 more words

Marketing & Branding

recharge before burnout takes away your writing joy

The idea of writing for a living seems like the ideal way to earn a living. You can set your hours to write when the words flow and take a break when you need to recharge. 579 more words

Marketing & Branding

my list ☞ 5 ladies that speak to me

List, list, list are always flowing and are a popularity contests. We do see the same people over and over, but there is a reason. Many are doing the work that inspires the masses, they are keeping in-touch with the current and they are themselves. 613 more words

Marketing & Branding

Social business replaces social media

Busy managers should be excused if they are not current on every development in the social media world. In discussions around digital transformation, one question regularly comes up: “Where is social media heading?” Based on our research and project work, we have identified four emerging social media trends. 755 more words

Marketing & Branding