Tags » Marketing - Branding

how to make your blog stand out

Blogging started small and snowballed into a massive daily activity. Large, medium and small organizations, and individuals selling something and having something to say, all blog about their products, services or opinions. 570 more words

Marketing & Branding

the rise and fall of brands

Many companies strive to have their brand as a household name, not realizing what that means. Do you say, pass me a bandage or pass me a Band-Aid? 968 more words

Marketing & Branding

What's in a Blog?

I am regularly asked by those I coach and mentor, “What do I write for my blog?”

Let’s discuss first three very quick reasons on WHY you should be blogging: 334 more words


Marketer as anthropologist

Many companies prioritize learning customer needs above any other marketing activity so that they can create better products and service experiences. Typically, marketers will use traditional qualitative techniques like focus groups, surveys and one-on-one interviews. 779 more words

Marketing & Branding

Perceptual Mapping of Newspapers

Ruparel, P., & Prof. Parikh, J. (2012).

Perceptual Mapping of Divya Bhaskar vis-à-vis other leading dailies. 2nd National Conference, Managing for Tomorrow- Issues and Challenges (pp. 116 more words

White Papers & Chronicles