Tags » Marketing - Branding

How winning companies go digital

Whether it is creating a winning online experience or enabling mobile commerce, digital marketing is a hot topic, with most companies either revamping or implementing new strategies. 752 more words

Marketing & Branding

Entrepreneurship as Experimentation

Each and every year, I have the pleasure of judging at the Rice Business Plan Competition.  Tens of thousands of enterprising students from around the world compete, with a handful making it to the finals in Houston, Texas.    843 more words

Finance & Economics

New course: Introduction to Church Marketing

Some folks may raise their eyebrows at the title of our latest course, Introduction to Church Marketing – after all, isn’t marketing something sales-y people do, or companies trying to sell services or products?   191 more words


Keep experimenting

There is no sure shot way in marketing. In spite of having so many tools at your disposal, there is no formula that works. Few things work, few just falter. 115 more words


Optimizing the insurance broker's channel

Gone are the salad days for many P&C (property and casualty) insurers, the companies that insure our cars, homes and belongings. The sector is facing many headwinds including rapidly changing consumer needs, increased risk (particularly around climate change) and rising costs. 720 more words

Marketing & Branding

how to master your storytelling to create successful content marketing

Content marketing is a term that is used a lot with online marketing strategies. Everyone one seems to have their own opinion about what type of content works and what does not work. 672 more words

Marketing & Branding

Too Many Cooks Spoil the Brand

The adage of Too Many Cooks Spoil the Broth stand true for a lot of things today & is especially true brands & the brand managers. 272 more words

Brand Management