Tags » Marketing - Branding

How winning companies go digital

Whether it is creating a winning online experience or enabling mobile commerce, digital marketing is a hot topic, with most companies either revamping or implementing new strategies. 752 more words

Marketing & Branding

Entrepreneurship as Experimentation

Each and every year, I have the pleasure of judging at the Rice Business Plan Competition.  Tens of thousands of enterprising students from around the world compete, with a handful making it to the finals in Houston, Texas.    843 more words

Finance & Economics

New course: Introduction to Church Marketing

Some folks may raise their eyebrows at the title of our latest course, Introduction to Church Marketing – after all, isn’t marketing something sales-y people do, or companies trying to sell services or products?   191 more words


Keep experimenting

There is no sure shot way in marketing. In spite of having so many tools at your disposal, there is no formula that works. Few things work, few just falter. 115 more words