Tags » Marketing - Branding

Using behavioural economics to trigger action

Behavioural economics posits that all human behaviour, including in business, is shaped by irrational and unconscious influences, such as bias, social pressure and cognitive inertia. The notion of psychology as a driver of economic action is not new: As an academic discipline behavioural economics dates back to the 1970s, and the foundational principle back at least to Adam Smith’s The Theory of Moral Sentiments (1759). 648 more words

Marketing & Branding

What's a Business Card for Anyway?

I’m writing this post to help those out there spending money on marketing and self-branding materials get a little more bang for their buck!  I was inspired to write it because of reading this blog post today –> “ 613 more words

Success

4 rules for running a business

Many companies in mature sectors have been known to embrace the latest management thinking (or fad) to help cope with low market growth, margin compression and lack of differentiation. 507 more words

Marketing & Branding