My friend and mutual event & entertainment marketer Jim Delaney and I were talking yesterday. We bitched in unison at the lack of non-traditional marketing that is happening in the arena venues. … more →
Event & Entertainment Marketing BlogMichael Lis wrote 2 weeks ago: There’s been a lot of conversation bouncing around the blogs about social media snake oil (peo … more →
JustTooBusy wrote 1 month ago: Use joint ventures to cut your marketing budget in half and double your list… Small businesses … more →
paulbarsch wrote 1 month ago: It’s the fourth quarter, and for most companies with a fiscal year starting in January, it means it … more →
Josh Gordon wrote 2 months ago: Last week, while attending Shop.org's Annual Summit, I saw Forrester Research's VP and senio … more →
annseltz wrote 2 months ago: It’s always a challenge to manage both a creative group and the bottom line. In a time of cons … more →
three60marketingandpr wrote 3 months ago: Well, maybe not exactly love, but am extremely inspired and motivated by his sage words! One of Set … more →
levcribb wrote 4 months ago: Back in London, I have been talking to a very good friend of mine who works for one of the big UK ba … more →
mtsavvy wrote 5 months ago: Earlier this month Forrester Research came out with their 5 year US Interactive Marketing Forecast: … more →
almostalwaysthinking wrote 5 months ago: Firstly, apologies for the lack of activity here in the last week or two, the result of being manica … more →
kmcfarlane wrote 5 months ago: We can read the reports and studies and endless stats that all tell us the obvious – interactive spe … more →
toddliss wrote 5 months ago: Forrester Research just released their newest Interactive Marketing Forecast, which paints an intere … more →
Tom Jacobs wrote 6 months ago: A recent study among 900 CIOs by Gartner Executive Programs from March 1 to April 30 2009 suggest … more →
Marne Brase wrote 6 months ago: Easier said than done. Or is it? Many business owners find it difficult to allocate dollars to marke … more →
Barry Vucsko wrote 6 months ago: Maybe. Bet you thought I was going to give you a resounding all-capital-letters, Clayton Christensen … more →
Joe Lewi wrote 7 months ago: My friend and mutual event & entertainment marketer Jim Delaney and I were talking yesterday. W … more →
Kris Klinkhammer wrote 7 months ago: In the past few posts we’ve talked about how small business can use online marketing strategi … more →
Beth Hardy wrote 7 months ago: According to a new study released today by The National Retail Federation’s Shop.org and Forrester R … more →
Joe Lewi wrote 8 months ago: Last week I asked the question “should venue marketers pass the 15% media discounts on to the … more →
Sabapathy Narayanan wrote 9 months ago: I have been having a number of discussions with some business incubators and the companies that have … more →