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Blogs about: Marketing Budgets

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What will Social Media become?

Michael Lis wrote 2 weeks ago: There’s been a lot of conversation bouncing around the blogs about social media snake oil (peo … more →

Tags: 1, All, bought, owned, earned media, Marketing, Social Media, Best Practices, blogs, bought media, Conversation

Marketing Basics: Save money on your marketing

JustTooBusy wrote 1 month ago: Use joint ventures to cut your marketing budget in half and double your list… Small businesses … more →

Tags: Marketing, Just Too Busy, Marketing - tips, marketing for small business, Small Business Marketing, successful marketing, business marketing, Marketing Basics, Joint Venture Marketing

Marketing Budgets and Analysis Paralysis

paulbarsch wrote 1 month ago: It’s the fourth quarter,  and for most companies with a fiscal year starting in January, it means it … more →

Tags: Decision Making, Strategy and Leadership, Budgeting, Fiscal Year, Strategic Planning

State Of Online Retailing: Takeaways2 comments

Josh Gordon wrote 2 months ago: Last week, while attending Shop.org's Annual Summit, I saw Forrester Research's VP and senio … more →

Tags: direct digital marketing, Shop.org, m-commerce, Acquisition Marketing, Business, Customer Acquisition, eMail Marketing, excellent retail retention marketing campaigns, Forrester Research

Creativity vs Accountability

annseltz wrote 2 months ago: It’s always a challenge to manage both a creative group and the bottom line. In a time of cons … more →

Tags: advertising, Business-to-business communictions, communications, Custom Publishing, emedia, Management, Marketing, Accountability, Creative

I love Seth Godin!

three60marketingandpr wrote 3 months ago: Well, maybe not exactly love, but am extremely inspired and motivated by his sage words!  One of Set … more →

Tags: Marketing, Marketing and PR, PR, Small Business Marketing, Start Up Business Marketing, inspirational blogs, katproductions, make marketing work, marketing and pr checklist

The confidence of markets

levcribb wrote 4 months ago: Back in London, I have been talking to a very good friend of mine who works for one of the big UK ba … more →

Tags: middle east, recession, Economy, Dubai, UAE, UK, confidence, Growth, rashid bin saeed al maktoum

Forecast: Digital;Social...More With Less...Or at Least the Same

mtsavvy wrote 5 months ago: Earlier this month Forrester Research came out with their 5 year US Interactive Marketing Forecast: … more →

Tags: digital marketing spend, Social Media, Trends, Forecasts

the New Normal - measuring how far client's bravery (and budget) will stretch

almostalwaysthinking wrote 5 months ago: Firstly, apologies for the lack of activity here in the last week or two, the result of being manica … more →

Tags: Marketing, Trends, Brands, Clients, Economy, recession, challenger brands, new normal, FMCG

Do you want to be a scrambler or a hustler?

kmcfarlane wrote 5 months ago: We can read the reports and studies and endless stats that all tell us the obvious – interactive spe … more →

Tags: 1, Marketing, Customer Relationship Management, Customer Loyalty, marketing spend

The Future of Marketing: Social Media (No seriously a $3.1 Billion Future)

toddliss wrote 5 months ago: Forrester Research just released their newest Interactive Marketing Forecast, which paints an intere … more →

Tags: Todd Liss, social networking, Gen Y, Marketing theory, facebook, twitter, Gen-Y Marketing, Bikini, Forrester Research

IT budget update for technology marketers: CIOs reduce budgets but there are signs of stabilization

Tom Jacobs wrote 6 months ago: A recent study among 900 CIOs by Gartner Executive Programs  from  March 1 to April 30 2009  suggest … more →

Tags: Tech Marketing Trends, Tom Jacobs, IT, Gartner Executive Programs, Technology Marketers, CIO Study

Put your Money into Marketing…Especially in a Recession

Marne Brase wrote 6 months ago: Easier said than done. Or is it? Many business owners find it difficult to allocate dollars to marke … more →

Tags: Marketing, Social Media, PPC, Economy, Web sites, Internet Marketing, recession marketing, Business to Business, Business to Consumer

Is now the time to innovate?

Barry Vucsko wrote 6 months ago: Maybe. Bet you thought I was going to give you a resounding all-capital-letters, Clayton Christensen … more →

Tags: Brand, Brand Strategy, Business Strategy, customer, Economy, Innovation, Marketing, Marketing Communications, Product Development

Stop Making Excuses And Market

Joe Lewi wrote 7 months ago: My friend and mutual event & entertainment marketer Jim Delaney and I were talking yesterday.  W … more →

Tags: Event & Entertainment Marketing, Arena Marketing, Jim Delaney, non-traditional marketing, twitter, Data Capture, Social Marketing, venue marketers, venue websites

Online Marketing Dollars Increase1 comment

Kris Klinkhammer wrote 7 months ago: In the past few posts we’ve talked about how small business can use  online marketing strategi … more →

Tags: Small Business Marketing, Online Marketing

Study shows social media is weathering economic storm among retailers

Beth Hardy wrote 7 months ago: According to a new study released today by The National Retail Federation’s Shop.org and Forrester R … more →

Tags: Social Media, Economy, retailers, Retail, Mashable

Is Overall Success Worth 15%?

Joe Lewi wrote 8 months ago: Last week I asked the question “should venue marketers pass the 15% media discounts on to the … more →

Tags: Event & Entertainment Marketing, venue marketing, 15% advertising discounts, in-house venue advertising

Marketing - Do the startups understand?

Sabapathy Narayanan wrote 9 months ago: I have been having a number of discussions with some business incubators and the companies that have … more →

Tags: Entrepreneurship, B2B Marketing, Customer Acquisition, Dipstick Survey, focus group interviews, Marketing Excess, Marketing readiness, marketing success, product launch


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