Blogs about: Marketing Budgets
Featured Blog
Stop Making Excuses And Market
My friend and mutual event & entertainment marketer Jim Delaney and I were talking yesterday. We bitched in unison at the lack of non-traditional marketing that is happening in the arena venues. … more →
Event & Entertainment Marketing Blog
Do you want to be a scrambler or a hustler?
kmcfarlane wrote 2 days ago: We can read the reports and studies and endless stats that all tell us the obvious – interactive spe … more →
The Future of Marketing: Social Media (No seriously a $3.1 Billion Future)
toddliss wrote 6 days ago: Forrester Research just released their newest Interactive Marketing Forecast, which paints an intere … more →
IT budget update for technology marketers: CIOs reduce budgets but there are signs of stabilization
jacobsagency wrote 4 weeks ago: A recent study among 900 CIOs by Gartner Executive Programs from March 1 to April 30 2009 suggest … more →
Put your Money into Marketing…Especially in a Recession
Marne Brase wrote 1 month ago: Easier said than done. Or is it? Many business owners find it difficult to allocate dollars to marke … more →
Is now the time to innovate?
Barry Vucsko wrote 1 month ago: Maybe. Bet you thought I was going to give you a resounding all-capital-letters, Clayton Christensen … more →
Stop Making Excuses And Market
Joe Lewi wrote 2 months ago: My friend and mutual event & entertainment marketer Jim Delaney and I were talking yesterday. W … more →
Online Marketing Dollars Increase
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Kris Klinkhammer wrote 2 months ago: In the past few posts we’ve talked about how small business can use online marketing strategi … more →
Retreating in a downturn
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Kris Kaneta wrote 2 months ago: eMarketer recently published a story on marketing budgets, and surprise surprise, the majority of … more →
Study shows social media is weathering economic storm among retailers
Beth Hardy wrote 2 months ago: According to a new study released today by The National Retail Federation’s Shop.org and Forrester R … more →
Is Overall Success Worth 15%?
Joe Lewi wrote 2 months ago: Last week I asked the question “should venue marketers pass the 15% media discounts on to the … more →
Marketing - Do the startups understand?
Sabapathy Narayanan wrote 4 months ago: I have been having a number of discussions with some business incubators and the companies that have … more →
Just a little trim around the ears — How to cut your marketing budget without hurting your brand image.
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johnfurgurson wrote 4 months ago: By John Furgurson When it comes to belt tightening, most marketing managers have it all wrong. At t … more →
Branding with leaner, meaner budgets.
Catherine Herbst wrote 4 months ago: Most often it’s marketing that is first on the sacrificial altar of budget cuts. It offers the imme … more →
If you cut marketing budgets in a recession, you are sacrificing the long term profitability of your company and its brand
dearjon wrote 5 months ago: I’m sure there are many chief execs out there who are being told by their marketing staff or their a … more →
What CMOs Want
Barry Vucsko wrote 5 months ago: Looking for a marketing job? Find out what Chief Marketing Officers want in their marketing hires. A … more →
The Price of Medical Products
Chałas i Wspólnicy Kancelaria Prawna wrote 5 months ago: The price of medicines are crucial for many groups of interests, above all, the patients. In case of … more →
How To Start A Business With No Money
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Catherine Heridis wrote 6 months ago: All legitimate businesses require some form of startup capital or investment. However, you can start … more →
Marketing Budgets to Increase in 2009 on Programs That Yield High Levels of Return
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Donna wrote 6 months ago: Despite economic concerns, businesses will continue to invest in key marketing programs in the comin … more →
Let's Get Our Media Deals Back!
Joe Lewi wrote 7 months ago: Several years ago it was normal marketing practice to get decent media promotions for your events. … more →
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